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Cosmic Pet Makes an Acquisition

PetFusion is known for its cat scratchers.

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Cosmic Pet has acquired PetFusion, which is best known for its cat scratchers. PetFusion’s products also include pet feeders, dog beds, litter boxes, toys and more. The company was founded in 2010 and sells primarily though e-commerce.

“PetFusion is a very exciting addition to the Cosmic Pet family of leading pet brands,” said Cosmic Pet CEO Tim Blurton. “Their leadership team brings deep, valuable insight into the pet industry and the e-commerce channel that will benefit all Cosmic Pet brands, plus their high-quality, well-designed products are excellent additions to our current offerings. There is a strong cultural fit between the businesses, and we are so excited to have them on the team.”

Financial terms of the deal were not disclosed.

PetFusion joins the Cosmic Pet roster of leading pet industry brands including: Hyper Pet, Pet Zone, OurPet’s, Aussie Naturals, Wild Eats, Ultra Paws, Mad Cat and many more.

In March 2019, following a series of pet industry acquisitions made by Hyper Pet, Cosmic Pet was established. This corporate brand captures the ambitions of the three primary combined companies, Hyper Pet, R2P Pet and OurPet’s, whose mission is to lead the global pet industry by developing iconic, trend-setting, high-quality products.

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$34M Factory Will Produce Dry Dog and Cat Food

It’s expected to open in early 2021.

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DRUMMONDVILLE, QUEBEC — The Groupe Inovo, a family poultry business, and Groupe Legault, a family business that owns Mondou pet store chain, are planning a C$45 million (US$34 million) manufacturing plant.

The facility, to be called Jupiter, will be located in Drummondville and will manufacture dry dog and cat food, according to a press release. It will create about 50 jobs over the next five years.

The plant will be located on Route 139 in the Drummondville Industrial Park, near highways 55 and 20 as well as the U.S. border.

The site was chosen “to allow the plant to be more agile in its exports to the United States,” according to the release.

Construction began in July and will take approximately 18 months to complete, with an expected opening in early 2021.

The project will be supported financially by Canada Economic Development for Quebec Regions, Investissement Québec and Desjardins, in addition to Groupe Inovo and Groupe Legault.

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‘World’s Cutest Rescue Dog’ Revealed (VIDEO)

She’s a 6-year-old Keeshond.

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People magazine has announced the winner of its second annual World’s Cutest Rescue Dog Contest.

It’s Kasey, a 6-year-old Keeshond. She beat out 7,000 other dogs to claim the 2019 title.

He rewards include an appearance on the Today show, a year’s supply of dog food from Pedigree and a $1,000 donation earmarked for the Keeshond Affiliated Rescuers of the Mid-Atlantic, according to People.

 

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Help Wanted: NC Seeks First Dog Travel Agent

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Visit North Carolina is seeking a dog to help tell the world about the state’s best travel destinations.

The lucky canine will be the state’s first Dog Travel Agent.

The search began on National Dog Day (Aug. 26), when North Carolina dogs and their humans were invited to submit a one-minute application video at DogTravelAgent.com, according to public relations and advertising agency LGA, which partnered with Visit North Carolina for the campaign.

The recruitment effort runs through Sept. 15.

The campaign “was inspired by the insight that most dog-focused content is created by and for people, not their pupper pals,” according to LGA.

Dog Travel Agent will produce and curate dog-friendly travel content showcasing the state’s beaches, national parks, cities and outdoor activities, along with information such as where to stay, what to eat and how to get around. Dog influencer visits and in-market activations are also in the works.

Here are the benefits of the job, according to Visit North Carolina:

  • A travel stipend to help your hooman buy more of those souvenir stuffies that keep exploding.
  • Four sight-sniffing trips to hike mountains, explore parks and bite waves all across North Carolina.
  • Be your own pupparazzi with a GoPro camera and harness just for you.
  • Get asked for your pawtograph by your fans.

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