Cosmic Pet has acquired PetFusion, which is best known for its cat scratchers. PetFusion’s products also include pet feeders, dog beds, litter boxes, toys and more. The company was founded in 2010 and sells primarily though e-commerce.
“PetFusion is a very exciting addition to the Cosmic Pet family of leading pet brands,” said Cosmic Pet CEO Tim Blurton. “Their leadership team brings deep, valuable insight into the pet industry and the e-commerce channel that will benefit all Cosmic Pet brands, plus their high-quality, well-designed products are excellent additions to our current offerings. There is a strong cultural fit between the businesses, and we are so excited to have them on the team.”
Financial terms of the deal were not disclosed.
PetFusion joins the Cosmic Pet roster of leading pet industry brands including: Hyper Pet, Pet Zone, OurPet’s, Aussie Naturals, Wild Eats, Ultra Paws, Mad Cat and many more.
In March 2019, following a series of pet industry acquisitions made by Hyper Pet, Cosmic Pet was established. This corporate brand captures the ambitions of the three primary combined companies, Hyper Pet, R2P Pet and OurPet’s, whose mission is to lead the global pet industry by developing iconic, trend-setting, high-quality products.
cosmicpet.com
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