UNDERSTANDING AND APPLYING for financial assistance through the CARES Act and other programs is one of the biggest challenges small businesses face during the COVID-19 pandemic. Laurie Chen, CPA, MBA, helps pet businesses do exactly that as CEO of Global Dog and PetCFO, shares her expertise. Chris Guinn, vice president of Dog Krazy stores in Virginia, talks about his experiences applying for assistance, both loans and grants. Pamela Mitchell, editor-in-chief of PETS+, moderates.