Foraging Fun
TALL TAILS adds Busy Bee and Succulent Garden to its popular Foraging Mats line. Like the previously released Grass, Clover and Rock, they take inspiration from nature to slow pets down at mealtime. The 100%-silicone mats hold any type of food, from kibble and raw to canned and fresh, and also enrich snacktime when used with treats, spreads and liquids. They go into the freezer, as well, for extended feeding and treating. Each mat measures 8.5 by 8.5 inches, but connects with others to create a larger surface for bigger dogs and/or more active foragers.
(937) 222-2132, talltailsdog.com
$21.99
For Pets on the Go
The Air.Mat from ZEE.DOG keeps pets comfortable no matter where they travel. The lightweight mat features a top surface made of soft microfiber, providing a cozy and comfortable feel, with the waterproof base making it suitable for outdoor use. It rolls up easily and features elastic straps to keep the mat compact when not in use. Can be used on its own as a roll-up bed or attached to the elevated Air.Bed using the built-in hooks for an extra cozy experience. In small (27.5 by 18.9 by 1.57 inches), medium (35.5 by 21.3 by 1.57 inches) and large (47.2 by 27.5 by 1.57 inches).
zeedog.com, [email protected]
$49.99-$69.99
Mixing It Up
For kitties who like a little surprise in their snack diet, PETS GLOBAL offers the Fussie Cat Premium Variety Packs of its top-selling purees, bundled for multi-cat households, flavor discovery and cost savings. Each 50-count tub features a curated selection of puree recipes crafted with high-quality proteins, moisture-rich textures and feline-approved flavor combos. Available in Tuna (five flavors), Tuna & Chicken (five flavors), Ocean Fish (10 flavors) and Tuna & Chicken (10 flavors). 0.5 ounces per tube. POP materials, promotional bundles and staff training tools available.
fussiecat.com, [email protected], (661) 309-1235
$39.99
Hunting Wabbits
Dogs with sensitive stomachs or who require a protein-rich diet greatly benefit from rabbit as a treat. PALZ&CO offers exactly that with its Rabbitdog Sausage, Bites, Jerky and Ears (furry and nonfurry). Made from 100% European rabbit, the hypoallergenic treats are free from artificial additives, and the tough texture helps to maintain dental health by naturally cleaning teeth and gums. Ideal for small to medium dogs.
palzandco.com, [email protected], (323) 916-2026
$13.99-$34.99
3-in-One Chew
In this chew from TUESDAY’S NATURAL DOG COMPANY, dogs will find a collagen stick coated with activated charcoal then wrapped in beef esophagus. Each piece measures around 7 inches in length and comes with the added benefits of activated charcoal, which may help freshen bad breath, support digestive health and reduce stool odor. Product education and handouts, as well as POP materials like shelf talkers, display racks and branded POP boxes available.
tuesdaysnaturaldogcompany.com, [email protected], (888) 424-4602
$5.99
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On Vacation
K9 WEAR brings the island-inspired Tommy Bahama lifestyle brand to pets. Dogs who like to get wet will benefit from the collection’s Biothane Collar, which features Biothane and polyester webbing with a waterproof coating. Easy to clean, non-cracking and non-peeling, the high-quality material serves as a leather alternative. In signature Tommy Bahama fashion colors, the collars come in 3/4 inch and 1 inch widths and in extra-small (9 to 14 inches) to extra-large (17 to 27 inches). Matching leashes are also available. Brand offers incentive pricing as well as clip strips and other displays.
k9wear.com, [email protected], (917) 977-0721
$26.99
Inspired By Max
U.K. brand BUGALUGS PET CARE expands wholesale availability of its pet grooming and health care products in the U.S. Inspired by the nickname of family dog Max, the company aims to offer its cruelty-free, human-grade products for dogs and cats worldwide: from shampoos and conditioners to nose and paw balms to supplements and dental care, and many products in between. Manufactured in a GMP-certified factory.
bugalugspetcare.com, [email protected]
$7.99-$79.99
High-Value Hearts
PURE TREATS INC. introduces PureBites Freeze-Dried Chicken Hearts. In packaging and sizes for cats and for dogs, these high-value single-ingredient treats or toppers use only 100% chicken heart. Proudly sourced and made in the U.S. using a delicate freeze-drying process that helps preserve fresh raw whole food, locking in the taste cats and dogs crave and the high protein/low calorie nutrition your customers want. 1.09 ounces for cats, 3 ounces for dogs.
purebites.com, [email protected]
$5.99/$12.49
Just For Puppies
Puppy teeth can be a challenge. They are sharp, like to bite things they shouldn’t, and cause the puppies themselves discomfort as they get pushed out by adult teeth. Enter the Luna Ball Puppy from PET KORE. Its size, weight and flexible, tactile surface of irregular moons and craters makes the ball attractive, easy and fun for puppies to grab, hold and chew, supporting oral health and the development of adult teeth. The hollow center even allows it to be used as a feeder or enrichment toy, the latter offering relief for sore teething gums if frozen. Molded in Golden, CO, using PetKORE’s proprietary, nontoxic, durable natural-rubber formula and molding technology. 3.88 inches in diameter.
petkore.com, [email protected]
$18.99
They’re Back!
WEST PAW relaunches its best-selling Rowdies line in August. The adorable squeaker toys feature HardyTex, plush fabric reinforced with mesh backing, and Intelliloft stuffing made from recycled plastic bottles. An ethical, sustainable woman-owned factory in Indonesia hand sews the toys, which then get completed in Montana with the zero-waste U.S.-made Zogoflex chew-tough paws. In six shapes in new colors Melon, Seafoam and Citrus, and now with a lower price range. Machine washable and dryer safe.
westpaw.com, [email protected]
$17.95-$29.95
For the First Aid Kit
Dogs eat many things they should not. CHOCOLATE DETOX FOR DOGS helps with at least one problematic ingestion. The fast-acting, vet-approved formula works to neutralize chocolate’s theobromine, toxic to dogs. Pet parents feed the tablets like a treat in those first critical moments after. Scientifically backed, tested, and validated by two “no-harm” trials to reduce theobromine in the blood by up to 96%. Made in the U.S.
chocolatedetoxfordogs.com, [email protected]
$34.99
Just For Seniors
Because senior dogs need a softer chew, GRIZZLY PET PRODUCTS created Dogswell Senior Health Mini Soft Strips in Duck. Formulated with DHA, glucosamine, chondroitin, Vitamins A and E, the treats support cognition, hip and joint, immunity and muscle mass. Made in the USA. Distributor partners offer 30% off Dogswell Senior through September when retailers purchase four units of each the 4-ounce and 10-ounce bags.
dogswell.com, (888) 559- 8833
$10.99/$21.99
Customizable & Cute
Your cat customers will appreciate being able to cut the BEASTIE BANDS Neoprene Collar to fit. A long list of styles allows for a collar to match every mood and personality, with new prints including City Kitty for urban explorers, Horses for little cowboys, Tribal for those with a boho spirit, and Heart & Bones for sweethearts. Crafted from lightweight neoprene and secured with a strong Velcro closure, the collars are soft, stretchy, and thoughtfully designed with pet well-being and safety in mind. Proudly made in the U.S., ideal for everyday wear. Many styles offer added nighttime visibility thanks to a non-toxic reflective coating. 12-inch length.
beastiebands.com, [email protected]
$6.99-$11.99
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For the Sophisticated Kitty
The Sundial Cat Tree Tower from CATENARY features a sculptural, three-tiered design that encourages dynamic climbing and play. Crafted from solid, sustainable mango tree wood, it combines durability and beauty. An easy-to-clean velvety suede cushion supported by a plush foam core tops each tier. Finished in a sophisticated walnut stain, the Sundial blends seamlessly into any interior. Built to last with everyday use in mind, it comes future-ready with replaceable parts and future add-ons. Thoughtfully designed in the U.S. and responsibly made in India. 38 inches tall, 32 inches wide, with 17-inch platforms.
catenaryhome.com, [email protected]
$425
Ultimate Catch
SCOUT & ZOE’S Carp Bubblers, made from dehydrated carp air bladders, are bursting with protein and omega-3 fatty acids, providing a powerhouse of nutrition to support pet vitality and well-being. Made with a single, pure ingredient sourced and produced right here in the U.S. In 3 ounces and 1 pound.
scoutandzoes.com, [email protected], (855) 364-2439
$37.98/$60
Pick & Choose
With Now Fresh from PETCUREAN, your customers can choose from a variety of recipes and textures to suit their dog or cat’s preferences, breed and/or age. The premium wet pet food comes in Ground Beef & Rice With Grains and Ground Chicken & Rice With Grains for all ages of dogs, with Chicken & Salmon Pate Grain-Free for senior pups and Shredded Chicken & Broth Grain-Free for small breeds. Cats of all ages can enjoy Chicken, Duck & Broth Grain-Free and Tuna & Salmon Pate Grain-Free, with seniors also having Tuna & Salmon Pate Grain-Free as an option. Crafted by nutrition experts to be a complete-and-balanced meal packed with nutrient-rich superfoods and fresh, highly digestible protein. 2.5 ounces for cats, 2.8 ounces for dogs.
nowfresh.com, [email protected]
$1.69/$1.89
Let’s Pawty
METRO PAWS has made its Pawty Balls even more fun by adding squeakers! A squeaker in each ball brings audible enjoyment to playtime, and the exciting sprinkles print makes them a cute gift for cats and dogs on birthdays and gotcha days. Made with natural rubber and cotton yarn, and without petrochemicals that can harm pets’ teeth. Sold as 3-packs in standard 2.5 inches and mini 2 inches.
metropaws.com, [email protected], (347) 948-7297
$5.99-$9.99
With Antioxidants
Just Chicken & Blueberry Chips from WHOLESOME HOUND combines the powerful antioxidant and anti-inflammatory boost of blueberries with human-grade chicken tenderloin gently air dried to crisp, crunchy perfection. In 3 and 7 ounces from a woman-owned, Florida-based company.
wholesomehound.com, [email protected]
$12.99/$26.99
Pumpkiny Goodness
Dogs will love the crunchy exterior and tasty center of PROJECT HIVE Pumpkin Chew Sticks. Your customers will appreciate that the nutrient-rich treat has exterior ridges to help mechanically clean their dog’s teeth and freshen their breath. The chew also has a touch of honey from the company’s worker bee friends, who benefit from its mission to save them by planting wildflowers, restoring habitats and contributing to the long-term health of the planet. Vegetarian, easy to digest and made in the U.S. with no corn, wheat, soy or grains, and with no artificial colors or flavors. Large size, 3.7 ounces, for larger dogs. A pre-filled PDQ for easy merchandising on shelf or at checkout is available to retailers, plus in-store signage in a wide variety of sizes and formats.
projecthivepetcompany.com, [email protected]
$4.99
Just For Kitties
AUSTIN AND KAT makes its Purrfect Omega-3 Feline Formula with sustainably sourced fish oil certified by the Marine Stewardship Council. The daily liquid formula supports heart, skin and immune health — delivering safe, effective omega-3s backed by science and sustainability. Made in small batches in the company’s custom-built Seattle Makery. 2 ounces. Training on Retail Pet, ASTRO promotions and marketing assets available.
austinandkat.com, (206) 446-4819
$18.95
Liver only
Human-grade Beef Liver Dog Treats from JOYRIDE’S KITCHEN are made and sourced in the U.S. from ranch-raised beef, then freeze dried raw in a USDA-approved facility. 3 ounces. Custom flyers and graphics available. Free shipping on first order.
joyrideskitchen.com, (818) 371-0109
$15
Bubbles Without the Bath
ATOMIC BUBBLES follows up its launch of Puppy Love Calming Bubbles with a version for cats! Kitty Love Calming Bubbles are specially formulated with synthetic pheromones that mimic the natural cat pheromones that relieve stress and anxiety in cats, providing a safe, soothing and engaging playtime experience. 4 ounces.
atomicbubbles.com, (314) 261-4725
$7.99
Novel & Lean
ZIGNATURE Select Cuts Kangaroo Formula With Super Grains offers dogs a high-value, wholesome recipe featuring wild, humanely sourced Australian kangaroo as the first ingredient. This lean, novel protein has twice the vitamin B12 of traditional meats, plus DHA, EPA, iron and zinc to help support heart health and promote overall wellness. Made with nutrient-rich oats, millet, barley and flaxseed for balanced energy and functional fiber to help support healthy digestion. Manufactured in the U.S. from globally sourced ingredients. No byproducts, artificial preservatives or common allergens. 4, 12.5 and 25 pounds.
zignature.com, (661) 309-1235
$18.99-$95.99
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