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D.O.G. Certified Named OnDeck’s Small Business of the Month

Company CEO recently secured financing from OnDeck to purchase additional product and ensure consistent cash flow.

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(PRESS RELEASE) OnDeck, an online small-business lender, has announced that dog nutrition company Do Only Good Certified (D.O.G.) of Westlake Village, CA, is the company’s Small Business of the Month for September 2019. The family-owned business produces super-premium dog food manufactured in the United States for sale to independent distributors and their retailers.

D.O.G. founder and CEO Rick Pack became interested in the pet food industry after a long and distinguished career in advertising. A devoted dog owner, Pack was always seeking out the healthiest food for his dogs. When he began researching exactly what was in the various meals his dogs were eating, he was deeply disappointed with its nutritional content.

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“The dog food industry is comprised of many brands that make claims about their quality, but were not coming close to providing the nutrition that dogs require,” says Pack. “I saw a real need to increase the healthiness of dog food by using responsibly sourced ingredients and nutrition science to go beyond what the industry termed ‘quality’. From the beginning, our goal has been to create super premium products which help ensure a long, happy, and healthy life for pets.”

In 2016, Pack met Randy Johnson, one of the foremost pet nutritionists in the industry. Bonding over their shared passion to create healthier food options for dogs, the duo created Do Only Good certified pet nutrition recipes founded on a philosophy of single-sourced meat and fish proteins that include ingredients certified for organic use.

After years of research and testing their recipes, D.O.G. Certified officially launched in January 2019. All the company’s products are formulated by Johnson and feature a variety of single meat and fish proteins including beef, chicken, duck, lamb, turkey and white fish.

Veterinarians are increasingly recommending rotational diets for dogs and that’s the perfect use for our products,” says Johnson. “Our D.O.G. Certified formulas were specifically created as a rotational feeding system which ensures variety in a dog’s diet while helping prevent the risk of digestive issues and allergic reactions.”

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Following its launch earlier this year, Pack and Johnson have focused on a targeted product roll out strategy. The company’s Kibble, Canned and Pumpkin products are now available to independent distributors in the Pacific Northwest, Upper Midwest and New England regions of the United States. Pack and Johnson say their goal is to make D.O.G Certified a national brand.

To help realize that goal of taking D.O.G. Certified national, Pack recently secured financing from OnDeck to purchase additional product and ensure consistent cash flow.

“We are proud to support D.O.G. Certified as it expands on its mission of creating healthy nutrition options for dogs,” says Andrea Gellert, chief Revenue Officer, OnDeck. “Rick and Dr. Johnson are great examples of entreprenuers who look at how things are currently done and decide it can be done better. We congratulate them on being named OnDeck’s Small Business of the Month for September, 2019!”

To date, OnDeck has provided more than $1.7 billion in online financing to small businesses in the state of California.

dogcertified.com, ondeck.com/smallbusinessspotlight

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

Hikari Herptile: A New Line of Food Products for Reptiles at Global

Include ready-to-use gel items that will entice lizards with their natural food-like texture while providing all of the nutrients and minerals required for optimal health.

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(PRESS RELEASE) Hikari will unveil a variety of innovative new fish food and reptile food products at Global Pet Expo, booth 1735. Hikari is introducing Hikari Herptile, a line of groundbreaking food products for lizards and other reptiles. The new products include ready-to-use gel items that will entice lizards with their natural food-like texture while providing all of the nutrients and minerals required for optimal health.

All Hikari food products are uniquely created for the specific types of animals for which they are intended. Hikari Herptile features the following supplement-rich, scientifically formulated and lab-verified nutrient blends:

  • LeopaGel. Developed for Leopard Geckos and other insect-eating lizards, LeopaGel offers an appealing live food-like texture.
  • CrestGel. Ideal for the Crested Gecko and other fruit and insect-eating lizards, CrestGel has a natural food-like texture that lizards will happily attack.
  • DragonGel. DragonGel boasts a natural food-like texture that Bearded Dragons and other vegetable-eating lizards will adore.
  • Dragon Delite. This scientifically balanced nutrient mix is ideal for adult Bearded Dragons over 8 inches, and other vegetable and insect-eating lizards with larger appetites. Lizards will love the pellets’ texture, which is akin to live food.

Hikari Herptile products are designed to make the process of feeding lizards and other reptiles easier for owners, and tastier and more nutritious for pets. A 30-day supply of each product is packed in an Oxy-Stop dual format package with an easy-feed spout for proper proportion offerings — which eliminates the hassle of mixing food and dealing with odor and wasted product. Most importantly, no additional supplementation is required, as each diet provides the nutrients and minerals that reptiles need to thrive. With continued exclusive use of Hikari Herptile products, pet owners will observe a noticeable reduction in waste odor and stickiness, thereby minimizing the amount of time required to clean their reptiles’ habitats.

hikariusa.com

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Press Releases

K-9 Adventures ShowcasingDry Land Mushing Technology at Global

It will be at Global Pet Expo, booth 6651.

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(PRESS RELEASE) Dryland Dog Mushing is the newest sensation in active dogs and owners coming together for the ultimate exercise experience. K9 Adventures will be showcasing innovative Dryland Mushing technology, The Newest Sacco Dog Cart, at this year’s Global Pet Expo, booth 6651.

Originally started in Europe to train sled dogs in the summer months when the snow would melt; Dryland Mushing has since turned into a year-round, worldwide activity and/or sport in which a dog or team of dogs pull a human on dryland (sand, dirt, grass, rock or cool pavement). Today, local Urban and Dryland Mushing groups have become increasingly popular and meet-ups are happening through parks and nature trails around the country. With safety training and the highest quality components in place, anyone can participate in Dryland Mushing.

The Sacco Dog Cart is world renowned as Urban Mushing’s top-of-the-line foldable cart. Boasting number one in safety, comfort and durability; K-9 Adventures is offering the Sacco cart Designed By Heine Di Leggerini, Sacco International.

Features of the Sacco Dog Cart include:

  • Foldable high-grade steel chassis with an adjustable folding seat back for easy transport and storage.
  • The wheels are 24 inches with low rolling resistant tires and quick disconnecting wheel axle assembly for easy one-step wheel removal and installation.
  • All four wheels utilize hydraulic disc brakes with separate parking brake levers.
  • With a 59-inch steering radius the cart has an independent front axle with swing free steering assembly and almost 4 inches of adjustable rear wheel suspension.

“It is our goal to bring the Sacco cart into more homes and appeal to not only the mushers but to anyone who wants to adventure and spend time with their high energy dog,” expresses Steven Nornhold, CEO at K9 Adventures, “We are very excited to showcase our product at this year’s Global Pet Expo and we can’t wait to share the many benefits of Dryland Mushing and the Sacco Dog Cart with all who attend!”

k-9adventures.org

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Press Releases

Disposable, Biodegradable Bowls Available to U.S. Retailers

They are made with bamboo fiber available for hotels and retailers to offer the growing number of pet owners.

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(PRESS RELEASE) On-the-go lifestyles and traveling pets means a need for more convenient disposable products for pet owners. Introducing First FWD, LLC’s disposable and biodegradable colorful pet feeding bowls made with bamboo fiber available for hotels and retailers to offer the growing number of pet owners. With more than 1,600 hotels that accommodate pets and many more retailers moving away from plastic, biodegradable pet bowls are a better alternative to helping the environment and peace of mind for pet owners.

First FWD, LLC (https://amzn.to/30Fr0tF) is bringing 100% biodegradable colorful pet bowls to the United States largest hotels and retailers. These pet bowls are made with bamboo fiber that easily decomposes naturally in the environment. There are six different color bowls (Light Blue, Pink, Yellow, Green, Purple and Dark Blue) that come in five different sizes (S, M, L, XL, XXL).

Like many pet owners, First FWD found that traveling with pets meant using multiple plastic bowls or using the same metal bowl throughout a week stay. Leaving a pet’s food and water bowls out for days without cleaning them runs the risk of spreading dangerous bacteria and potentially contracting a foodborne illness. Also, using multiple plastic pet bowls means more plastic pollution for the environment. The solution was to provide a biodegradable pet bowl that was stylish, colorful, functional, as well as sturdy.

The shift toward ethically disposable products is here and First FWD sought out a supplier that is economical; keeping costs affordable for hotels and retailers. Gone are the plain compostable bowls that are single use, flimsy, and boring. As well, no one wants to carry foldable plastic bowls that need to be washed every night when traveling. First FWD, LLC is the first in the United States to bring stylish and colorful biodegradable bowls that are ready for purchase in small quantities or in bulk.

Brenda Button at First FWD, LLC is North American’s Sales Representative working with all businesses to meet budget and supply. Smaller orders can be easily ordered online at: https://amzn.to/30Fr0tF. For larger orders, or a specific color, you can get a quote or sample by speaking directly with Brenda at (403) 681-7225 or 232760@email4pr.com.

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