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Demand for Sustainable Pet Products Is Up, and Most Firms Aren’t Prepared, Report Finds

225+ responses were collected from pet industry professionals.

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The World Pet Association and the Pet Sustainability Coalition have released a report focusing on sustainability in the pet sector, highlighting advancing business opportunities for environmentally and socially friendly pet product companies.

The report, analyzing over 225 responses from pet industry professionals, reveals a dramatic increase in demand for sustainable products, explores where companies are encountering roadblocks to successful sustainability programs, and examines what tools and resources are available within the industry.

Expectations are increasing, and fast

The data shows a dramatic increase in pressure on businesses to expand their responsibility strictly from shareholder value to now include demonstrating responsible treatment of communities and environments where they do business. The expansion in business accountability means that brands are held accountable not just for their own direct business practices, but also the practices of their tier 1, tier 2 and tier 3 suppliers.

Current sustainability programs are ineffective

Only 23 percent of pet industry professionals rank their own sustainability program as effective, and 26 percent report that they have no sustainability program at all.

Support is needed to create success

This increase in accountability for businesses is fueling a need for more education to inform the industry about what is expected of them and where their current performance is, tools to ease implementation and collaborative opportunities particularly for small businesses that need more leverage to drive systematic improvement in areas that are too large for one company to change on its own.

Download the full report here: https://mailchi.mp/petsustainability.org/industryreport2019

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