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Dental Wipes, Rolling Bones and Rideable Rhino Round Out This Month’s Latest Products

See latest releases for January.




Because Xylitol

Before buying peanut butter for their pups, pet parents must check the label to make sure it does not contain xylitol, which can prove deadly to dogs, or other harmful ingredients. Encourage them to go a step further with a peanut butter made specifically for canines! In addition to peanuts, POOCHIE BUTTER also contains natural anti-inflammatories turmeric and ginger, plus parsley for fresh breath, coconut oil and cinnamon for healthy skin and coat, and cinnamon to help regulate blood sugar and raise insulin resistance. Also available, a peanut-shaped fillable interactive dog toy with two large holes to allow for better cleaning. Bonus: Poochie Butter donates 10 percent of all profits to New Jersey animal shelters. Available in 16-ounce jars.


Wipe It Away

JAX & CALI aim to make pet dental care easier with Toothbrush Wipes. Pre-moistened with Bactase Oral — a patented blend of natural enzymes that inhibits and reduces bacterial growth, plaque and inflammation — the textured wipes fit over two fingers. They do not contain alcohol, latex or parabens. Suitable for dogs and cats, and available in a 64-count package.



Bite Me

Super Bites from HEALTH EXTENSION PET CARE give dry food a boost. The freeze-dried raw protein combines with superfoods to add flavor, aid in digestion and promote overall health. Non-GMO and grain-free, these meal mixers come in chicken, beef and salmon, and in 3.5-ounce and 18-ounce bags.

$11.99, $39.99

Raw + Probiotics

BOSS DOG introduces its raw food. High-quality beef, chicken, or whitefish and salmon mix with beneficial veggies and fruits before being freeze dried, after which probiotics, 5 million per cup, are added. Works as a complete and balanced meal, or as a mixer, topper or treat. Contains no soy, corn or wheat.


The Rolling Bones

The Zaggler from BENEBONE gets pups moving! Designed to roll, it moves with play. Not to worry, though, as it has ridges on each side that allow for an easy grip with paws when it comes time to chew. Available in small, medium and large, in bacon flavor.


Single Status

Norwegian wild salmon skin from TICKLED PET contains just one ingredient, and it packs a punch. The salmon’s omega 3 contributes to a shiny coat, and chewing the skin itself supports healthy teeth and gums. Available in 6-ounce bags.


Stack ’Em High

What cat doesn’t want a tower? With the HAPPYSTACK, they can climb, scratch, play, hide and sleep, all from on high — or from the middle or down low. Each level has four sides, two solid and two with oval openings, that easily assemble and stack. Low-pile indoor-outdoor carpet provides climbing and scratching surfaces, and the tower comes in Tan Tabby, Gray Mouse, Chocolate Brownie and Black Cat.



Wild Side

What cat doesn’t want to ride a rhino? PREVUE gives them the opportunity with its Ottoman Collection, hideaway-lounger beds in the shape of a rhinoceros, elephant or dinosaur. Made with faux-leather and solid pinewood legs, it doubles as a place for humans to rest their feet — if they don’t mind the occasional paw swipe from below. Also suitable for small dogs.


Everybody Loves Ray

The Tender-Tuffs Big Ray from SMARTPETLOVE allows for the ultimate game of tug-of-war. A human can hold onto one of the toy’s two handles, and dogs can grab and tug with whichever part they choose. Designed with reinforced handles, TearBlok technology and a puncture-resistant squeaker for long-lasting fun.




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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