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Digitizing the Unboxing Experience: How to Build Relationships with Your Pet Parents




Imagine if you could be by your pet parents’ side as they bring home their new furry, scaled or feathered friend? You would be able to share tips and tricks, provide recommendations, and more. By digitizing the unboxing experience for new pet parents, now you can! Watch Emily Lagasse, founder of Fedwell Pet Foods and Ken Rapp, CEO of after-sale engagement platform Blustream, as they discuss how to digitize the unboxing experience to drive engagement, revenue and retention.



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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