Digitizing the Unboxing Experience: How to Build Relationships with Your Pet Parents

Published

2 years ago

June 20, 2022

Imagine if you could be by your pet parents’ side as they bring home their new furry, scaled or feathered friend? You would be able to share tips and tricks, provide recommendations, and more. By digitizing the unboxing experience for new pet parents, now you can! Watch Emily Lagasse, founder of Fedwell Pet Foods and Ken Rapp, CEO of after-sale engagement platform Blustream, as they discuss how to digitize the unboxing experience to drive engagement, revenue and retention.

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.