Do You Use Video Monitors to Promote Products and/or Services in Your Store or Business?

No: 72%

• Signage has always been enough in our shop, and my employees are very well trained, and we believe the personal touch is much more important. — Michelle Beckley, Kookaburra Bird Shop, Carrollton, TX
• Our space is very “open concept” without a lot of wall space, so we only have a couple of spots where we could possibly squeeze in a monitor. — Katherine Ostiguy, Crossbones Dog Academy, Providence, RI
• I’ve requested this and tried to show the benefits, but no sale yet. If we do, then I’ll use a mix of vendor-provided content and our own content. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
• Video in store does not replace human contact. If you have bad staff, video will not sell in their place. If you have great staff, it may augment the experience. — Carol Will, Lola & Penelope’s, Clayton, MO

Yes: 28%

• I have Apple TV on a TV screen behind the counter. I create Canva slides of sales and other info, such as a notice to sign a petition to legalize raw goat’s milk in Nevada; where to find us on FB, Instagram and Twitter; ad to join our FB group; points about DCM; reminder that we have curbside and home delivery; requesting reviews using FB, Google and Yelp. It does lead to sales and great conversations. — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
• We lean on our distributors for short video content and add content from our grooming and community events. — Thomas Manning, EarthWise Pet Nutrition Center & Wellness Spa, Wenatchee, Yakima, WA
• We create our own content and use an Amazon Firestick for a slideshow. We promote upcoming events and monthly specials. It makes our check-out area more dynamic. It’s hard to know how much it really drives sales, but it’s been good branding. — Jeff Jensen, Four Muddy Paws, St Louis, MO
• We use Canva to design graphics for our PLAY Digital Signage account. Both programs are simple to use and have a dramatic impact on our shop. We design our own and also use images supplied by manufacturers to sell, inform and entertain our clients. — Charlsye Lewis, Metro Animals, Fort Worth, TX
• Mostly create our own content, featuring different in-store events, sales and new products. We also rent space on the monitor to other pet-related companies as additional revenue. — Frank Frattini, The Hungry Puppy, Farmingdale, NJ
• I create my own content, and it has led to daily dog walking clients. — Ashley Cook, Viva La Pet, Dover, NJ
• We do a mix of product photos and specials, photos of customer’s dogs provided by a photographer who photographs all our events. — Pattie Zeller, Animal Connection, Charlottesville VA
• We use a mix of content provided by manufacturers and YouTube videos, as well as content produced by an employee. — Audree Berg, Auggie’s Doggies Pet Supplies, Fort Lauderdale, FL
• We have a live web cam, and since we’ve been on COVID-19 lockdown, we’ve been taking deposits and selling birds that way. People request what they’d like to see, and we can get the camera right on them. We do a lot of boarding, and people will request to see their pet when they’re away. — Paul Lewis, Birds Unlimited, Webster, NY