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Does Your Pet Business Produce Seeds That Can Survive a Wildfire?

Just like certain plants in wildfire-prone areas, your pet business can grow even during — and because of — challenging times.

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IN MY PERSONAL LIFE and as founder and owner of petNmind Naturals, a holistic pet supply store in Coconut Creek, FL, my faith and purpose allow me to not only cope with hardship and uncertainty, but to actually flourish and grow.

I use Mother Nature as a guide to how I should approach situations. Picture a fire ravaging a pristine forest in the Pacific Northwest. To us, it appears as devastation. However, if we develop a different perspective, we understand that the seeds of many plants in wildfire-prone environments need fire, directly or indirectly, to germinate and grow. These plants produce seeds with a tough coating, and they can lie dormant for years. After a fire, the ashes serve as a fertile foundation for these seedlings.

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Imagine if our perspective during tough times was the same as the seed lying dormant, developing a coating through experience, waiting to take advantage of hardship when it happens so that we can carry out our purpose and become what we were intended to be all along.

Business consultant Jay Harrington said something that resonates with me plainly and powerfully: “Resilience is built up during the painful periods of any worthy endeavor, and serves as a bridge to the other side.”

Our businesses are worthy endeavors. Pets make the lives of people better, and we serve that relationship. I challenge you during these uncertain times to resist allowing your purpose to be incinerated. Change your perspective and embrace the view that fire activates new things to take on the challenge of their purpose.

Will your business be that new thing? Will growth happen? It will if your mindset and perspective are correct.

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I strongly believe that my family and business will be more successful on the other side of this fire — COVID 19 — happening all around us. Earlier this year, investors helped us create a franchise package for the
petNmind Naturals brand, and we currently have several very interested parties in the pipeline.

We know this path will not be easy, but we are implementing growth plans as I write this because we have confidence in the work we have done and the thick coating gained through experience. In tough times, we should grow, and I challenge you to do the same.

Adrian Archie grew up loving animals and wanting to be a veterinarian. Before opening petNmind Naturals in 2014, he worked in medical device sales and branding, and played professional football in the NFL and CFL. Visit petnmind.com.

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