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DOG for DOG Re-Launches at Super Zoo 2018




(PRESS RELEASE) CENTURY CITY, CA – Super-premium pet food and accessory company DOG for DOG, founded in 2010, is demonstrating a renewed commitment to the marketplace for its popular family of pet food and accessory brands. They have already signed two new licensees, and are headed into this year’s Super Zoo Convention in Las Vegas. The first license is with The G-Mason Group, whose other brands include AKC, Animal Planet and Nickelodeon, for a comprehensive line of pet products from crate mats and toys to training pads. The second is Tzumi Pets for a robust assortment of dog food and treats.  Those deals were brokered by DOG for DOG’s exclusive licensing agency, All American Licensing (

At Super Zoo (, DOG for DOG will be launching their exciting new products ranging from dog food, dog treats, dog beds, toys galore and everything in between. The convention will even mark the triumphant return of DOGS Butter, a long-missed DOG for DOG treat. The Super Zoo convention in Las Vegas is one of the fastest growing trade shows in America, and DOG for DOG is thrilled to be taking part in 2018. They consider this fun, visitor friendly convention to be the perfect event to come back and reveal their new and upcoming products. 

DOG for DOG recently developed their new “DOGSDENTAL” dental sticks and toothbrushes, making daily dental care no problem for your furry friend. Then, with natural and wholesome ingredients, DOG for DOG will launch multiple treats like Jerky Sticks, Bac’n Sizzlers, and Kabob Bites. Even the holidays will be getting a DOG for DOG spotlight with “Santa’s Treats,” which includes real meat treats in holiday shapes. All of these treats will be making their debut at Super Zoo. Not only are these products developed with the specific needs of your dog in mind, but also for the dogs that are waiting to be adopted in local shelters or rescues. DOG for DOG is looking forward to continuing their mission of serving dogs in need. Together, we can make a difference in the lives of dogs everywhere. 

DOG for DOG’s corporate philosophy is “You Buy, We Donate, They Eat.” The company’s mission and ethos are: any time they sell one of their nutritious—or just plain fun—dog products, they donate a portion of that sale to help a dog in need. DOG for DOG’s donation program works with local shelters nationwide as well as national organizations. DOG for DOG’s new lines are currently carried at Home Goods, Tuesday Morning, Sierra Trading, Nordstrom Rack and many others. With 2016 sales volume of almost $10 million, DOG For DOG is one of the fastest-growing pet food companies in the industry, and at Super Zoo it is DOG for DOG’s objective to sign new licensees as well as make sales on behalf of its current ones.


For those attending SuperZoo, Dog For Dog has sponsored Women in the Pet Industry Network’s (WIPIN) annual women leadership & networking reception on Wednesday, June 27, 2018, starting at 6 PM. This networking reception will feature industry experts: Jacinthe Moreau, WPA’s first woman president and Gila Kurtz, co-founder of Dog is Good and WIPIN’s 2017 Pet Industry Woman of the Year, sharing ideas around the rising role of women leaders in the pet industry. Dog For Dog, Pet Care Innovation Prize, and Pets+ Mag have partnered with WIPIN to host this reception. Schuh said, “We are thrilled to be partnering with these fabulous companies that have stepped up for our event. And having two incredible leaders sharing will make it highly memorable for those who attend.”

The WIPIN event takes place Wednesday, June 27, 2018, 6pm – 8pm at Mandalay Bay Resort, Las Vegas, South Pacific AB Room, North Convention Centre. Stop by the booth for an invitation and free drink on us.

Passionate investors and supporters of DOG for DOG include Snoop Dogg, Chelsea Handler, Michael Bublé, George Lopez, and former New York Knicks’ Amar’e Stodemire, among others. DOG for DOG is currently developing a new TV show to help rescue shelters across North America. The CW aired the reality-based SOS (Save Our Shelter) for several seasons as an unscripted shelter makeover show, which DOG for DOG created and supported. 

Following Super Zoo, the family of DOG for DOG licensees plans to further penetrate the wider marketplace with their respective products. The company is also in the process of filing for an Initial Public Offering in the fall. 



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