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Dog is Good Launches ‘Dog is Good for Good’

Its mission is ‘People Helping Dogs Help People’ to build awareness and provide grants to human-dog bond centered organizations.




(PRESS RELEASE) NEW YORK – Emerging now from a global pandemic, we truly realize how important dogs are in our lives. They are, and have been, a constant source of companionship, joy and calm. In recognition of this,the Dog is Good for Good foundation was created. A tax-exempt 501(c)(3) non-profit organization, Dog is Good for Good was founded by the award-winning dog lifestyle brand, Dog is Good. The foundation is devoted to the mission of “People Helping Dogs Help People” and will build awareness and provide grants to nonprofits whose missions embody the human-dog connection.

Covid-19 has brought on numerous human challenges due to job loss, food insecurity and isolation. With ever-changing health conditions and our dependence on technology for remote learning, sustaining work, and maintaining family ties and friendships, our dogs were always there for us. Dog is Good for Good feels that it’s time to step up to the plate and be there for them.

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Dogs do an incredible job at providing emotional support to people going through difficult or traumatic situations. Nonprofits whose missions are centered on the power of this bond devote their time in the service of training dogs, staff, and volunteers. Dog is Good for Good recognizes these programs often need funding and a bigger voice. They’re on a mission to do just that.

Leslie Mait, president of Dog is Good for Good says, “Our entire board is passionate about serving and helping people help dogs. Not only will we provide grants, but our national community of volunteers can support these nonprofits on a hyperlocal scale. Through awareness, we can build funding for these programs where dogs have played an important role in providing inspiration, companionship and love.”

The Dog is Good for Good Foundation will focus on small and local nonprofits who understand the power of the human-dog bond. These include:

  • Veterans – To reduce anxiety and restore independence
  • Youth in Crisis – To build confidence, self-esteem, reduce depression and anxiety, and foster responsible pet ownership
  • Elderly – To restore vitality and purpose while reducing isolation and loneliness
  • Prison Detainees – To teach dog training skills while giving detainees goals and responsibilities for a path forward

Dog is Good for Good has a near-term goal to touch the lives of 500 people and 500 dogs.

“My husband Jon and I created the Dog is Good lifestyle brand back in 2008 because we respected and cherished the dog-human bond. As a brand, we committed ourselves to doing what was right and always had the best interest of others in mind,” expresses Gila Kurtz, Founder of Dog is Good for Good. “Our hope and mission are that this nonprofit will leverage the Dog is Good message on behalf of the countless organizations that share the same principles as we do.”


Learn more about Dog is Good for Good here.



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