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Dog Marketplace Launches with $6.7M in Funding

It’s ‘bringing transparency and accountability to the often complicated and frustrating process of getting a dog.’




Good Dog, which bills itself as “the first marketplace to use expert-backed vetting standards to make it simple to get a dog from a responsible breeder, shelter or rescue,” launched nationally on Tuesday.

The company said it had raised $6.7 million in funding from investors including BoxGroup, Felicis, Slow Ventures, Fuel Capital, BarkBox and SV Angel, as well as angel investors including the founders of Warby Parker, Harry’s, Eventbrite, Flatiron Health, PillPack, LearnVest, and DogVacay.

Financing will be used to scale the business and grow the Good Dog team, according to a press release.

Founded by Josh Wais and Lauren McDevitt, early Jet employees and former co-founders of Wantworthy, Good Dog “is bringing transparency and accountability to the often complicated and frustrating process of getting a dog,” according to the release. With 9 million dogs being brought into new homes each year, Good Dog is “centralizing the search onto one platform where only responsible sources are included.”

Each breeder, shelter and rescue that’s listed is vetted based on a set of standards created by Good Dog’s advisory board of veterinary and academic experts.

“As the process of getting a dog moves increasingly online, it’s becoming easier for puppy mills and other disreputable sources to pass themselves off as trustworthy and reliable,” said Wais, co-founder and CEO of Good Dog. “At Good Dog, we help connect prospective dog owners with only reputable, vetted breeders, shelters or rescues, so that each dog has the best chance of a healthy, well-adjusted life.”


Through the Good Dog platform, potential dog owners have access to comprehensive profiles of Good Dog’s community of partners and can connect with each of them directly. Prospective owners can browse the Learning Center and when they’re ready, can submit their application to one of Good Dog’s partners. Good Dog partners get all the information they need about each potential owner to determine whether they are the right fit for their dogs. Good Dog then helps to facilitate everything from communication to helping owners get their new best friend home.

“I’ve been fortunate to be involved with Josh and Lauren since the inception of Good Dog,” said David Tisch, managing partner of BoxGroup and Good Dog Chairman. “As I was embarking on my own dog search, it quickly became clear that this was a totally broken process, opening up a massive opportunity within the $72 billion dollar pet market. Good Dog is positioned to become the authority in dog ownership, helping to streamline each step of the process.”



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