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Dog Owners Outdoor Gear Announces New Hire

Craig O’Keefe will be the company’s new executive vice president of Sales in North America.




(PRESS RELEASE) DOOG – Dog Owners Outdoor Gear, welcomes Craig O’Keefe as the company’s new executive vice president of Sales in North America. O’Keefe is a long-standing veteran of the pet industry previously holding executive level positions at Lafayette Bay Products and Dog Gone Smart Pet Products where he was the senior vice president of sales and marketing, the VP of sales and marketing at both P.L.A.Y. and Fab4 Pets as well as being the co-founder and president of California Solutions that made the Pet Aromatics line for several years. O’Keefe has also been a go to consultant for many established pet products companies with his long-time pet industry-consulting firm ON! Strategic Resources.

“We’re thrilled to have Craig on board who will help drive expansion in North America and launch our recent new brand Outback Tails as well as mass market brands Country Tails and I Am Dog into the US market,” says Jamie Knight, managing director and co-founder. “Craig brings with him wealth of experience and knowledge in both sales, marketing and business development and he will be a great asset to DOOG as we grow the business and our product lines over the coming years.”

O’Keefe’s initial area of focus will be heading up the North American expansion and development for the DOOG and Outback Tails brands in pet specialty, hardware and farm/fleet and the Country Tails and I AM DOG brands at Food, Drug and Mass, as well as managing and overseeing select overseas accounts.



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