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Dog Product Company Acquired

It makes the Poochables a 2-in-1 food and water container and feeder.

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Empawer, known for its Bristly dental health line, recently acquired the active dog lifestyle brand, The Pooch Company. The company is known for Poochables, a 2-in-1 food and water container and feeder.

Financial terms of the deal were not disclosed.

Poochables are designed for dogs on the go. They provide a convenient carrying handle, detachable food bowl that keeps food and treats fresh, and a water bottle and water dish to keep pooches hydrated.

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Empawer founder and Bristly inventor Petros Dertsakyan first met The Pooch Company at SuperZoo 2018 and became an adviser to founder Gina Brucato.

“We decided to acquire The Pooch Company because we loved the founder and the brand,” said Dertsakyan. “Empawer’s mission is to make pet parents lives easier while promoting healthy lifestyles for dogs, and we’re proud to offer another brand that aligns with our values.”

Brucato will be focusing on her other obligations and will not be a part of the company. However, Dertsakyan will be honoring the original vision of The Pooch Company and collaborate closely with her to ensure that the products remain true to their foundation.

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As part of the acquisition, Empawer will be taking over The Pooch Company’s e-commerce website, thepoochcompany.com. Poochables will also be available on the Bristly website: bristly.com. Empawer will also use its established retail and distribution channels to launch the product into stores through its current B2B partner and building the brand with new products.

“We have a few unique things planned that will be a complement to The Pet Company products,” said Dertsakyan. “We want to expand the line and build a healthy lifestyle movement with our products.”

bristly.com

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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