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Dog Product Company Acquired

It makes the Poochables a 2-in-1 food and water container and feeder.

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Empawer, known for its Bristly dental health line, recently acquired the active dog lifestyle brand, The Pooch Company. The company is known for Poochables, a 2-in-1 food and water container and feeder.

Financial terms of the deal were not disclosed.

Poochables are designed for dogs on the go. They provide a convenient carrying handle, detachable food bowl that keeps food and treats fresh, and a water bottle and water dish to keep pooches hydrated.

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Photo of Adorable Service Dogs in Theater Gets Viral Attention (VIDEO)

Video: Help Customers Understand What Makes Your Pet Business Unique
Jim Ackerman

Video: Help Customers Understand What Makes Your Pet Business Unique

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Empawer founder and Bristly inventor Petros Dertsakyan first met The Pooch Company at SuperZoo 2018 and became an adviser to founder Gina Brucato.

“We decided to acquire The Pooch Company because we loved the founder and the brand,” said Dertsakyan. “Empawer’s mission is to make pet parents lives easier while promoting healthy lifestyles for dogs, and we’re proud to offer another brand that aligns with our values.”

Brucato will be focusing on her other obligations and will not be a part of the company. However, Dertsakyan will be honoring the original vision of The Pooch Company and collaborate closely with her to ensure that the products remain true to their foundation.

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As part of the acquisition, Empawer will be taking over The Pooch Company’s e-commerce website, thepoochcompany.com. Poochables will also be available on the Bristly website: bristly.com. Empawer will also use its established retail and distribution channels to launch the product into stores through its current B2B partner and building the brand with new products.

“We have a few unique things planned that will be a complement to The Pet Company products,” said Dertsakyan. “We want to expand the line and build a healthy lifestyle movement with our products.”

bristly.com

Since launching in 2017, PETS+ has won 14 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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These 10 Attendees Won a Free Night at the PETS+ Wellness Summit Hotel

Find out who won a free night at the Loews Chicago O’Hare Hotel on us!

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Leading up to the PETS+ Wellness Summit happening Oct. 1 and 2 at the Loews Chicago O’Hare Hotel, we gave away 10 free nights to 10 lucky attendees. Picked at random, they are:

  • Kelly Donnel, Pet Central Station, Lincoln, NE
  • Kimberly Aspenleiter, Moore Equine Feed & Supply, Southern Pines, NC
  • Patricia Boden, Animal Connection, Charlottsville, VA
  • Justin Dowling, Pet Supply Port, Saukville, WI
  • Brianna Swanberg, Mutts & Meows, Nashville, TN
  • Christine McCoy, The Natural Pet Enrichment Center, North Royalton, OH
  • Annabell Bivens, The Dog Store by Your Dog’s Best Friends, Alexandria, VA
  • Hernando Umana, Beautify the Beast, Lutz, FL
  • Trace Menchaca, Flying M Feed Co, Houston, TX
  • Chris Guinn, Dog Krazy, VA

Thinking of making last-minute travel plans to attend the PETS+ Wellness Summit? Friday, Sept. 20, is the last day to get the conference rate at the Lowes Chicago O’Hare Hotel. Get more info about the summit.

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Tinder-Like Dog App Acquired

The new owner of Tindog plans to change its focus.

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GARDENA, CA — Innovet Pet announced that it has acquired Tindog.co, an app that helps dog owners expand their social circle and find new friends.

Financial terms of the deal were not disclosed.

The company plans to redirect the website’s goal by “placing a much greater focus on its healthy living features and how to have a healthy active lifestyle with dogs in all environments,” according to a press release.

Tindog “experienced a burst of popularity in 2015 as an app that connected dogs and their owners to others to build new friendships and even make love connections,” the release notes. “In a similar fashion to Tinder’s swipe right/left design, owners could create a short profile for their dog that included their age, sex, and a picture of them.”

Innovet Pet says that in changing Tindog’s focus, the website will no longer be used to help dogs find their new park friend. Instead, Tindog will be a website that focuses on providing online access to health services, such as living with a psychological disability.

“You can feel the excitement in the room,” says co-founder Dave Louvet. “This is a big step for our company because it opens a major facet in the way we operate.

“By redirecting Tindog’s focus to providing online access to living a healthy life physically and mentally with your pet, we are building a closer bond between our customers, their pets, and us. It furthers our goal of transparency, it furthers our goal in proving complete health to our customers, and it furthers our goal to show we care.”

Upon its relaunch, Tindog.co will offer tools and information to pet owners who want to embark on a healthier life for both themselves and their pets, from small motivational tips to complete health guides. Tindog will relaunch by the first week of October, according to Innovet Pet.

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Another State Targets Bogus Service Animal Claims

States that have already cracked down include Arizona and Alabama.

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Proposed legislation in Massachusetts targets people who falsely claim their pet is a service dog in order to get special treatment.

State Rep. Kimberly Ferguson says some people are using the ploy so they can bring their dog into restaurants and other places where they normally aren’t allowed, the Boston Herald reports.

Breaking the proposed law would be a civil infraction. Penalties would include a fine up to $500 and a community service sentence of up to 30 hours.

The bill was recently heard by the judicial committee, the Herald reports.

Other states that have cracked down on fake service animals include Arizona and Alabama.

Read more at the Boston Herald

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