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Dog Rocks Claims 2 Million Lawns Saved and Counting

Product was launched in the U.S. in 2015.



(PRESS RELEASE) LAKE WORTH, FL – Dog Rocks has a reason to celebrate. The company, which provides a safe, non-toxic, chemical-free way to eliminate pet urine burn marks on lawns, has sold its two millionth package, allowing the brand to exceed market category growth.

This was cause for celebration for every member of the Dog Rocks team. “We’re thrilled to have officially sold over two million bags worldwide since the product hit the U.S. in 2015,” comments Kim Goldsworthy, sales director for North America. “Almost a quarter of those sales have been based in the United States and Canada, and we’re now leading the charge to hit three million sales by 2020.”

Dog Rocks are 100% natural rocks found exclusively in Australia. Once placed in a dog’s water bowl, the rocks will help save lawns from pet urine burn marks for up to two months. This product is designed to work continuously to filter out the specific impurities responsible for excess nitrate concentrations in canine urine, which is the cause of lawn burn. Plus, it helps fertilize pet owners’ lawns and saves dog owners from spending money on expensive lawn treatments.

Offered in two different bag sizes – 200-gram (0.44 lbs) and 600-gram (1.32 lbs) – Dog Rocks are distributed through Podium Pet Products’ website, Independent retailers interested in stocking and selling this product are invited to call 800-503-3914 or email



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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