(PRESS RELEASE) ST. LOUIS – The new Dogswell DENTAL Jerky is a dental treat for dogs, made in the USA, that comes in a canine-pleasing jerky format. Made with farm-raised US-sourced chicken as its #1 ingredient, the chewy, meaty jerky provides an effective and appealing alternative to crunchy dental treats for picky eaters or older dogs with sensitive teeth and gums.
The Dogswell DENTAL Jerky’s functional formula includes a special blend of ingredients shown to support dental health and freshen breath: Sodium Tripolyphosphate (STPP) binds calcium in the saliva to prevent it from sticking to teeth; Spearmint Oil and Parsley freshen breath; Coconut Oil may reduce oral bacteria; Zinc Chloride can help maintain the pH balance in the mouth and reduce bad breath; and Dried Seaweed may help reduce plaque/tartar systemically in the bloodstream.
“The Dogswell DENTAL Jerky offers an effective dental treat solution for dogs who don’t readily accept crunchy treats,” said Joe McIver, Senior Brand Manager for Dogswell. “Pet parents can also feel good about giving it to their pups, because it’s sourced and made in the US with ingredients that support overall good health.”
High in protein and containing no added hormones, the Dogswell DENTAL Jerky is a good source of vitamins and minerals. Dried Seaweed is rich in vitamins A and C as well as zinc, calcium and magnesium, while Parsley contains iron and vitamins A, K and C. The creamy Coconut Oil is high in calories to provide long-lasting energy.
The Dogswell DENTAL Jerky targets one of the fastest growing segments of the pet treat market. Functional pet treats are becoming increasingly popular, according to a study by market intelligence agency Mintel, with one quarter (24 percent) of owners giving their pets treats designed to address specific health issues, such as dental care. The Packaged Facts report, Pet Treats and Chews in the U.S., 3rd Edition, also cites dental treats as a major trending area.
Being able to offer consumers a dental treat in an innovative jerky format will give pet specialty retailers an edge. “Dental is the #1 functional category in the marketplace and drives the highest velocity,” said McIver. “A dental treat in jerky format is unique to the specialty channel, plus it carries a higher margin than crunchy dental biscuits, so the Dogswell DENTAL Jerky will fuel increased store traffic and higher profits for pet specialty retailers.”
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The Dogswell DENTAL Jerky is available in 12 oz. bag at $18.99 MSRP, or 24 oz. at $29.99 MSRP.
For more information on the Dogswell DENTAL Jerky, visit www.dogswell.com
