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Dogswell Launches VITALITY Jerky

The treat is packed with protein and superfoods that boosts dogs’ overall health.

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(PRESS RELEASE) Many people today have discovered how eating nutrient-rich superfoods on a regular basis can help maintain their health and youthful vigor. Now pet parents can take this same proactive nutritional approach to keeping their dogs in glowing good health, with the new Dogswell VITALITY Jerky, a USA-made treat in an appealing jerky format that was formulated to support canine wellness and vitality.

Packed with protein and superfoods, Dogswell VITALITY Jerky is made with real meat — USA-sourced farm-raised chicken or beef — as its number one ingredient. Not only does this animal protein give the jerky the meaty flavor dogs love and crave, it also provides essential amino acids that help build and repair muscles, maintain healthy hair and skin, and keep the immune system strong.

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Along with chicken or beef, Dogswell VITALITY Jerky is loaded with antioxidant-rich fruits as well as other superfoods brimming with vitamins and minerals, such as mango, banana, ginger, honey and coconut oil. As flavorful as it is functional, the jerky comes in two delicious varieties, Chicken & Mango and Beef & Banana. Both are simple recipes with limited ingredients and are completely free of grains, by-products, added sugar, and artificial flavors and colors.

“Dogswell is known for functional treats that are designed to address specific canine health issues. Now with the new Dogswell VITALITY Jerky we are pleased to introduce a treat that can be given proactively to support a dog’s overall health and vitality,” said Jessika Zulic, senior brand manager for Dogswell.

“Humans are becoming increasingly aware of the health benefits of including superfoods in their own diets,” added Zulic. “Many pet parents would love to be able to give antioxidant- and nutrient-rich superfoods to their four-footed family members too, and with Dogswell VITALITY Jerky they can – all in a delicious jerky treat their dog will love!”

Zulic points out to retailers that pet products containing superfoods are poised to be a standout growth category in the future. According to market research firm Technavio, the global market for human superfoods is projected to grow by more than $244.5 billion USD during 2020-2023, progressing at a Compound Annual Growth Rate (CAGR) of 17%. “Since the pet market tends to follow the human market, we feel the outlook for pet products like Dogswell VITALITY Jerky that are loaded with protein and superfoods to promote overall health and vitality, is outstanding,” said Zulic.

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Dogswell VITALITY Jerky is available in Chicken & Mango and Beef & Banana varieties, in 10/12-oz. (MSRP $14.99) and 22-oz. (MSRP $23.99) packages.

For more information on Dogswell VITALITY Jerky, visit here.

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