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DOOG Launches Two New Summer Innovations




(press release) ORLANDO, FL – In keeping with its focus on the active lifestyle for both dogs and dog owners, DOOG launches two new innovations that are sure to make summertime more fun and playful. The products make their debut this week at Global Pet Expo in Orlando and will be available to retailers on July 10, 2018.

  • The SEALS – Captain Blubber and Lieutenant Flipper are the first characters in DOOG’s new innovative line of water fetch toys. The unique design and material allows the toys to stay upright in the water, plus they are easy to spot thanks to attractive fluorescent colors. Each toy has fun facial characteristics to match its playful personality. The SEALS offer a softness and flexibility owner and dog will love. Best of all, they are stress-crack resistance, waterproof and resistance to UV rays to look great fetch after fetch.
  • The DOOG Pop-Up Pool – Combine the ease of folding your car shades with the durability of a water-tight canvas bag and you have the Pop-Up Tub from DOOG. It takes a few seconds to unfold with no bars or tools necessary. Just twist to pop open and it’s ready for a cool down pool or a bathing tub. It only takes a minute or two to dry by hand, then twist to collapse back to its original easy-to-store shape. Available in three sizes. Great for home or travel!

“These products came from listening to our customers who are looking for more ways to be outside and active with their dogs,” says Jessica Knight, co-founder and director of Sydney, Australia-based DOOG. “We’re glad to see continued research affirming the health benefits of dog ownership; and we hope these new products will encourage owners to take care of themselves and their dogs while having fun at the same time.”

The Seals 

The DOOG Pop-Up Pool



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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