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DTC Pet Food Market to Reach $13.06B by 2031: Report

The market has been growing rapidly in part due to the increasing adoption of digital channels.

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The direct-to-consumer pet food market is projected to reach $13.06 billion by 2031, according to a new market research report.

That would represent a compound annual growth rate of 19.8% from 2024 to 2031.

The report from Meticulous Research is called “Direct-to-Consumer (DTC) Pet Food Market by Type (Meal [Standard, Customized], Treats, Supplements), Pet Type (Dogs, Cats), Health Condition (Nutritional, Digestive Health, Allergies, Stress), Distribution Channel (Online, Offline) – Global Forecast to 2031.”

The direct-to-consumer pet food market sector has been growing rapidly due to the increasing adoption of digital channels, according to the report. Other factors include the rising pet population and food expenditure, growing incidences of zoonotic diseases, rising demand for premium pet food products, rising number of pet DTC brands and rise in E-commerce.

However, quality issues related to pet food products and product recalls restrain the growth of this market, the report noted. The latest trends in the DTC pet food market are the rising demand for customized pet food and the humanization of pets.

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