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Earth Animal Disrupts Product Sampling with Good Boy Studios on Pet Parade

They share the same goals of driving independent pet store shopping.

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(PRESS RELEASE) STAMFORD, CT – Good Boy Studios (GBS), a global technology company and creator of the leading online marketing platform for the pet industry, has partnered with Earth Animal – a company committed to be the most mindful, trusted and respected company in the pet industry. Sharing the same goals of driving independent pet store shopping, GBS has joined forces with this premium brand through its mobile app, Pet Parade, the #1 social media app for pet parents who love their pets like family.

The Pet Parade app showcased Earth Animal’s new award-winning Nature’s Comfort Gel Pen, a better CBD delivery system to comfort dogs and cats with anxiety, pain, and other ailments. This product was introduced to the millions of pet parents who spend an average of 20 minutes each day on the Pet Parade app. Of particular interest for Earth Animal was learning how to reach Pet Parade’s large number of millennials and GenZ pet parents.

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Michael Cody, Earth Animal’s Marketing director, explained, “We had a complex set of goals and chose to leverage GBS’s Pet Parade Online Marketing Platform for its premium audience and its mobile sampling and market research solutions. We needed a partner who could quickly deliver samples to the right audience, identify the key issues pet owners wanted to address, and compile data and insights for us to create impactful, relevant marketing. That was a lot to accomplish and Good Boy Studios delivered!”

In just over six weeks, GBS distributed more than 10,000 Gel Pen samples to dog and cat owners through the Pet Parade mobile app. Using a short market research survey designed to better understand the conditions desired to be treated, the Pet Parade Mobile Sampling Program generated over 15,000 surveys completions and email opt-ins to Earth Animal’s marketing program and well exceeded Earth Animal’s goals and outperformed similar program results by 50%. As a turnkey solution, Good Boy Studios handled the entire program from marketing, video creative production, survey and email collection, to shipping and fulfillment, and customer service.

As part of this one-of-a-kind digital sampling program, Pet Parade users who received the Nature’s Comfort Gel Pens were prompted to respond to a product review questionnaire confirming receipt and use of their free CBD Gel Pen. Each customer rated and provided feedback on the product’s effectiveness and ease of use. Additionally, 82% of respondents answered that they would purchase and use the Gel Pen again.

“Having an innovative, turnkey mobile asset and a marketing partner like Goodboy Studios was a game changer. They blew away our success metrics, and further provided brand awareness, engagement, and actionable feedback from pet owners who had just used our new product. Armed with each customer’s input, we gained insights that allowed us to create targeted and highly personalized messages – based on their real-time preferences – truly powerful!” said Cody.

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With their premium audience and targeting, the Pet Parade Online Marketing Platform enables in-store pet shopping for their brand partners such as Earth Animal, Stella & Chewy’s, Tall Tails, Dogs Love Us and others by more effectively reaching and directly communicating with today’s pet parents.

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