Earth Week Shopping Event Gives Back to Pets, People and the Planet

(PRESS RELEASE) BOULDER, CO — The Pet Sustainability Coalition (PSC), in partnership with Astro Loyalty, are launching the first-of-its-kind Earth Week shopping event designed to make sustainable choices easier for pet parents.

From April 20-26, sustainable brands that are PSC Accredited will share special offers through Astro’s platform. Independent pet retailers can choose to activate those offers in their stores.

The idea is simple: when consumers support responsible brands and shop local, they help build a healthier future for pets, people, and the planet.

This initiative reflects PSC’s core belief that industry-wide progress happens through collaboration. The campaign was developed with input from PSC members, with Portland Pet Food Company (A PSC Accredited member), helping to bring the program to life.

How it works:

1. PSC Accredited Brands publish Earth Week Offers
2. Independent retailers activate them in-store
3. Pet parents save on products that are better for the planet

PSC offers the only accreditation in the pet industry that measures and verifies sustainable business operations. Companies go through a third-party assessment of their environmental and social practices. To qualify, they must:

• Complete a comprehensive impact assessment
• Meet a minimum performance score
• Provide accurate documentation
• Show ongoing improvement year over year

Participating Brands Include:

• Animals Like Us
• Annamaet
• Applaws
• Archway Pet
• Austin and Kat
• Earth Animal
• Fera Pets, Inc.
• Inclover
• K9 Natural and Feline Natural (Natural Pet Food Group)
• Nature’s Logic
• Natoo
• Open Farm
• Petcurean
• Polkadog
• Portland Pet Food Company
• West Paw
• Yak9 Dog Chews

How to Participate

• Pet Parents:
  Look for the Earth Week badge in-store April 20-26.

Find your local Astro store

• Retailers:
  Activate participating Astro Offers and join a national movement that drives traffic while celebrating sustainability. Find and enroll in offers
• Brands:
  Lead with impact. Show consumers what responsible innovation looks like in the pet industry.

About the Pet Sustainability Coalition

The Pet Sustainability Coalition is a nonprofit that advances business in the pet industry through collaboration, education, and innovation. Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals, and report on their achievements. Additionally, PSC leads retailers, distributors, manufacturers, brands, and suppliers in pursuing collaborative solutions to some of the largest industry-wide issues, such as sustainable packaging and protein sourcing. Connect with them on LinkedIn and YouTube. Learn more at www.petsustainability.org.