Press Releases Eco Shell Takes Ownership of Naturally Fresh Cat Litter from Blue Buffalo Published 3 years ago on January 22, 2018 By PETS+ Staff Share Tweet (PRESS RELEASE) CORNING, CA – Eco Shell Inc. has completed an agreement with Blue Buffalo Company, Ltd. to assume the rights to market Naturally Fresh Cat Litter effective January 2, 2018. Eco Shell first developed the patented formula and manufacturing process for Naturally Fresh Cat Litter in 2010. Since 2012, the company has manufactured Naturally Fresh Cat Litter while Blue Buffalo Company has marketed the premium all-natural litter. “We are excited to take over the Naturally Fresh brand” said Helen Cantrell, Eco Shell Director of Marketing & Sales. “Blue Buffalo has been a great partner in building a consumer following. We look forward to continue our focus on growing the brand in the pet specialty market while maintaining a high level of quality and customer service.” One of the fastest growing litters in the pet specialty channel, Naturally Fresh is made with a proprietary blend of the fibrous materials found only in walnut shells (grown in the USA). These materials are proven to neutralize odor better than other types of litters. Therefore, Naturally Fresh Cat Litter is known for having superior odor control and better absorption, as well as being dust free and low tracking. It is also biodegradable and ecofriendly. In a communication to retail partners and distributors, Blue Buffalo stated, “This was not an easy decision. Naturally Fresh is an outstanding product, and one that addresses the growing trend of naturally based pet products. In the end, Blue Buffalo remains laser focused on being the leading brand in Pet Food, and we must continue to dedicate our resources to meet this goal.” The Pet Firm, an Acosta company in Phoenix, AZ, had been appointed as Eco Shell’s national sales partner to the Pet Industry. Advertisement Related Topics:Blue BuffaloEco Shell Inc. click to Comment(Comment) Advertisement You may like Blue Buffalo Parent General Mills Is Now Part of ProShares Pet Care ETF Pet Food Maker Opens $200M Plant General Mills to Invest $8.5M in Pet Food Facility Promoted Headlines Let’s Hear it for the Comfort Zone Tall Tails Category Spotlight: Terry Naturally® Animal Health Category Spotlight: eTailPet Advertisement Latest Trending Videos Photo Gallery2 hours ago LOL at These Pet Industry Bernie Memes Press Releases2 days ago Two Companies from Bend Oregon Team Up for the 2021 Stage Stop Sled Dog Race Press Releases2 days ago New Tiki Cat Grill Pate Wet Cat Food Features Real Fish & Seafood Recipes in Broth Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Columns1 week ago Shelf Appeal: 5 Things to Consider When Choosing Products for Your Pet Store Trace's Store School2 months ago Video: Trace’s Store School: How to Build Community — and Grow Revenue — with Other Businesses Trace's Store School2 months ago Video: Trace’s Store School: Get Ready for Black Friday and Small-Business Saturday Trace's Store School2 months ago Video: Trace’s Store School Teaches You How to Start a Produce Co-Op for Pets Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Columns1 week ago Shelf Appeal: 5 Things to Consider When Choosing Products for Your Pet Store Hot Sellers1 week ago Holiday Toys, Bird Perches and Spa Treatments Among the Hot Sellers for November Headlines5 days ago Mars Petcare Plans $145M Expansion in Arkansas Press Releases1 week ago Coastal Pet Institutes Authorized Seller Policy Ask PETS+1 week ago What Do You Do When Employees from Other Pet Stores Come Into Your Store? Headlines1 week ago Pet Stores Have Questions About Lightspeed Supplier Network. We Have Answers!