Connect with us

Press Releases

Eco Shell Takes Ownership of Naturally Fresh Cat Litter from Blue Buffalo

mm

Published

on

(PRESS RELEASE) CORNING, CA – Eco Shell Inc. has completed an agreement with Blue Buffalo Company, Ltd. to assume the rights to market Naturally Fresh Cat Litter effective January 2, 2018. 

Eco Shell first developed the patented formula and manufacturing process for Naturally Fresh Cat Litter in 2010. Since 2012, the company has manufactured Naturally Fresh Cat Litter while Blue Buffalo Company has marketed the premium all-natural litter. 

“We are excited to take over the Naturally Fresh brand” said Helen Cantrell, Eco Shell Director of Marketing & Sales. “Blue Buffalo has been a great partner in building a consumer following. We look forward to continue our focus on growing the brand in the pet specialty market while maintaining a high level of quality and customer service.” 

One of the fastest growing litters in the pet specialty channel, Naturally Fresh is made with a proprietary blend of the fibrous materials found only in walnut shells (grown in the USA). These materials are proven to neutralize odor better than other types of litters. Therefore, Naturally Fresh Cat Litter is known for having superior odor control and better absorption, as well as being dust free and low tracking. It is also biodegradable and ecofriendly. 

In a communication to retail partners and distributors, Blue Buffalo stated, “This was not an easy decision. Naturally Fresh is an outstanding product, and one that addresses the growing trend of naturally based pet products. In the end, Blue Buffalo remains laser focused on being the leading brand in Pet Food, and we must continue to dedicate our resources to meet this goal.” 

The Pet Firm, an Acosta company in Phoenix, AZ, had been appointed as Eco Shell’s national sales partner to the Pet Industry. 

Advertisement

 

 

Advertisement

FEATURED VIDEO

Sponsored by Cogent Solutions Group

Reduce Your Pet’s Hip & Joint Discomfort with the Most Researched Hyaluronan on the Market

Nearly 60% of dogs and 90% of cats suffer from joint discomfort. Trixsyn joint supplement contains a patented and proven hyaluronic acid molecule for maximum efficacy to promote joint, bone, soft tissue, and cartilage health, keeping your pet feeling comfortable, for longer. Trixsyn is veterinarian recommended, safe and all-natural, and contains research-proven ingredients. Get your paws on the most-researched hyaluronic acid on the market. Learn more at Trixsyn.com.

Promoted Headlines

Most Popular