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Eco Shell Takes Ownership of Naturally Fresh Cat Litter from Blue Buffalo

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(PRESS RELEASE) CORNING, CA – Eco Shell Inc. has completed an agreement with Blue Buffalo Company, Ltd. to assume the rights to market Naturally Fresh Cat Litter effective January 2, 2018. 

Eco Shell first developed the patented formula and manufacturing process for Naturally Fresh Cat Litter in 2010. Since 2012, the company has manufactured Naturally Fresh Cat Litter while Blue Buffalo Company has marketed the premium all-natural litter. 

“We are excited to take over the Naturally Fresh brand” said Helen Cantrell, Eco Shell Director of Marketing & Sales. “Blue Buffalo has been a great partner in building a consumer following. We look forward to continue our focus on growing the brand in the pet specialty market while maintaining a high level of quality and customer service.” 

One of the fastest growing litters in the pet specialty channel, Naturally Fresh is made with a proprietary blend of the fibrous materials found only in walnut shells (grown in the USA). These materials are proven to neutralize odor better than other types of litters. Therefore, Naturally Fresh Cat Litter is known for having superior odor control and better absorption, as well as being dust free and low tracking. It is also biodegradable and ecofriendly. 

In a communication to retail partners and distributors, Blue Buffalo stated, “This was not an easy decision. Naturally Fresh is an outstanding product, and one that addresses the growing trend of naturally based pet products. In the end, Blue Buffalo remains laser focused on being the leading brand in Pet Food, and we must continue to dedicate our resources to meet this goal.” 

The Pet Firm, an Acosta company in Phoenix, AZ, had been appointed as Eco Shell’s national sales partner to the Pet Industry. 

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Holistic Care Webinar Replay Available Online

Topics include CBD, herbs, essential oils, and supplements.

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(PRESS RELEASE) On Nov. 2, CBD Dog Health’s founder Angela Ardolino partnered with Gregori Lukas of THEO Pet Grocery to host CBD Sessions. The free educational event featured a panel of holistic veterinarians including Dr. Gerald Buchoff, Dr. Beth Hirsch and Billy Hoekman from Answers Pet Food. The panel and presentation include information on how to holistically care for both cats and dogs with CBD, herbs, essential oils and supplements.

Pet parents who tuned in live can see their questions answered by the panel. Answers include information about Cushing’s disease, endocrine disorders, gut health, diet changes, diarrhea and constipation, what full-spectrum hemp oil means and why it is important.

To see the replay, click here. To learn more about safely caring for your pet with holistic methods, visit angelaardolino.com

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Feeders Supply Opens a Third Location in Lexington, KY

It has 24 locations across Kentucky and Southern Indiana.

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(PRESS RELEASE) Feeders Supply Company, “The Pet Lovers Store,” has announced the opening of its third location in Lexington, KY, in the Millpond Shopping Center. To celebrate, Feeders Supply is having a ribbon-cutting ceremony on Nov. 13th, followed by a five-day grand opening festivity.

“We are excited to increase Feeders Supply’s presence in Lexington,” said Brannon Dixon, CEO of Feeders Supply Company. “Our third location confirms our commitment to provide premium products to Lexington area pet lovers. Feeders Supply is proud to be Kentucky owned and operate for over 60 years.”

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The newest Lexington location features more than 11,000 square feet of space, with four private self-serve pet wash stations, expansive fish department, obedience training for dogs, plus a community event space to host adoption events with Lexington Humane Society and other local rescue organizations.

To kick-off the grand opening, the first 30 customers each day from Nov. 13 -17 will receive a gift bag filled with premium products, $5 pet washes, and will be able to enter in-store giveaways, such as six months of free dog or cat food. Winners will be announced through Feeders Supply’s Facebook page.

Feeders Supply is dedicated to carrying a great selection of pet food with advances in nutrition and an expanded collection of supplies for pets. Each Feeders Supply associate goes through extensive training to help pet lovers identify the right products for their pets.

Feeders Supply has 24 locations across Kentucky and Southern Indiana.

feederssupply.com

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VA and Pet Partners Combine Efforts to Bring Therapy Animal Services to More Veterans

The partnership will provide veteran communities with volunteer opportunities.

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(PRESS RELEASE) The U.S. Department of Veterans Affairs has announced it is partnering with the nonprofit organization Pet Partners to help improve quality of life, social engagement and health of veterans through increased access of animal-assisted activities and animal-assisted therapy services throughout the VA health care system.

Pet Partners and the VA will train therapy animal teams and encourage VA medical facilities to establish and expand trained therapy animal visitation and AAA and AAT programs to give patients the sense of connection, comfort and joy that comes from spending time with animals.

“This partnership will add to the health care services and programs VA offers to veterans, as emerging research recognizes the positive effects interactions with animals can have on patients,” said VA Secretary Robert Wilkie. “VA’s work with Pet Partners will help veterans support well-being through animal-assisted activities and therapy, which research shows can be very beneficial.”

The partnership will also provide veteran communities with volunteer opportunities and integrate veterans and their families into Pet Partners activities and events.

According to a wide range of research and studies, the human-animal bond can lead to lower blood pressure, reduced risk for cardiovascular disease, and lessened anxiety, pain, and loneliness. Time with therapy animals not only promotes physical and mental health but also supports wellness across variables such as social interaction, rate of recovery and personal motivation.

va.gov/healthpartnerships, petpartners.org

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