Just about every sales trainer will tell you to "sell the benefits."

But they don't always do a good job of explaining what that means and how you should apply it in your business. There's also the matter of "features" and how they relate to benefits.

In the video below, Jim Ackerman explains how to "sell the benefits" in your pet-related business.


JIM ACKERMAN is a renowned marketing speaker and author. Contact him at (800) 584-7585 or This email address is being protected from spambots. You need JavaScript enabled to view it..