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Einstein Pets Team Up With NAN Distribution




(PRESS RELEASE) SARASOTA, FL – Einstein Pets, leader in the innovative pet treat category, announces its newest distribution partnership with Natural Animal Nutrition Inc. (NAN), effective January 2018. NAN, a Mid-Atlantic distributor, specializes in selecting the highest quality nutritional products for the independent pet specialty segment. Their distribution network and customer base expansion focuses on meeting the demands of a growing pipeline with a high quality product offering for discerning retail partners.

“NAN chose to partner with Einstein Pets because of its unique packaging and quality ingredients”, says Kim Thompson, Marketing Coordinator of NAN Distribution. “This product has huge potential in the marketplace, and we are excited to work with Einstein Pets to make this brand a success!”

Every Einstein Pets pet treat recipe is natural, made with simple, wholesome ingredients and essential nutrients and never contains any artificial preservatives or flavors. Their brand-attractive, U.S.A. made treats are heart-smart and low in calories, making them the perfect complement to a dog’s healthy diet while still being delicious.

“We are thrilled to be a part of NAN Distribution, who we admire as a key distributer that emphasizes simple, healthy and nutritional products,” says Kelly Ison, CEO of Einstein Pets. “NAN opens a new channel for those seeking Einstein Pets products, and we feel they reflect our vision of supplying quality pet products. What we find most rewarding about this partnership is that by making Einstein Pets more accessible to pet parents, they have an easier time giving their pets healthy treats that they can feel good about.”

The Einstein Pets product lineup is available at pet specialty retailers nationwide. The simple recipe treats come in six tempting flavors – PB N’Jelly Time, Cha Cha Coconut, Pumpkin Time, Turkey Time, Black & Whites, and Sweet Potato – and MSRP of $10.00 per 8-ounce bag. They’ve also introduced a seasonal Luau Time treat flavor, hitting shelves in March 2018. To learn more about Einstein Pets and its products, please visit




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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