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Einstein Pets to Unveil Heart-Shaped Treats at Global Pet Expo 2017




PETS HeartshapedTreat(Press Release) SARASOTA, FL – Einstein Pets recently announced the launch of its new packaging and new heart-shaped dog treats to unveil at Global Pet Expo 2017. This rebrand displays a contemporary look that is reflective of both the company and its products. The heart-shape is especially exciting, as it is in line with the premium all-natural, heart-smart treats that are crafted for dogs with food allergies or sensitivities, or need to lose a few extra pounds.

“We created a treat line that is unique and recognizable,” said Kelly Ison, founder & CEO of Einstein Pets. “The heart shape conveys the brand’s all-natural, low-calorie, heart-healthy line infused with chia seed.”

Einstein Pets creates handcrafted dog treats from natural and nutritious, premium raw ingredients. The treats are produced in batches with eight ingredients or less, brought together by using simple wheat, soy and corn free recipes, and are conscientiously natural.

The packaging, which hit retailers’ shelves late last year, is credited for a momentous increase in sales. Sales data shows a phenomenal 50-percent increase in weekly sales after the redesign was introduced to the pet aisle.

“We are thrilled by the consumer response to the packaging change,” says Ison. “The new shape and packaging take our brand to the next level and have given us the opportunity to go head-to-head with larger brands. We anticipate seeing continued growth as a result.”


The Einstein Pets product lineup was inspired by Abbey, Kelly’s treat-loving dog. These products are available at pet specialty retailers nationwide. To learn more about Einstein Pets and its lineup of products, please visit



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