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Envypet Introduces Smartmat — an Innovative Mat Designed with Pets in Mind

It looks and feels like real grass.




(PRESS RELEASE) DALTON, GA – EnvyPet, a division of Challenger Turf, has worked for years to establish and maintain high-quality synthetic turf. The antimicrobial and hypo allergenic turf looks and feels like real grass, providing a sanitary and odor free environment for all pets. The combination of specialized infills, unique drainage system, engineered turf and proprietary odor control products truly makes EnvyPet the best artificial grass system on the market.

Through knowledge of the market and innovative technology, EnvyPet is now pleased to introduce the SmartMat to their product line. The SmartMat is engineered to meet the needs for indoor kennels, boarding facilities, mobile exercise pens, crates and cages. This unique product has many features including easy cleanup, non-toxic simulated grass, portable, antimicrobial fibers, captures shedding, is lead free, and much more.

The SmartMat has comfortable and cool natural grass components. For a custom fit in both metal and travel crates, this exclusive mat brings the comfort and security of the outdoors into the home or facility for any pet. All EnvyPet products, including the SmartMat, are manufactured is the USA to ensure superior quality. For additional information on these products and more, visit



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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