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Ethos Pet Brands Appoints Matt Amigh as Chief Financial Officer

Amigh to drive financial strategy across Natural Balance and Canidae pet foods.

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(PRESS RELEASE) BROWNWOOD, TX — Ethos Pet Brands, the parent company of Natural Balance Pet Foods, Inc. and Canidae Pet Food Company, has named Matt Amigh as Chief Financial Officer (CFO).

Amigh joins Ethos Pet Brands from Bulletproof 360 Inc., where he served as CEO & CFO and helped transform the company’s financial landscape, shifting the business to sustained profitability. With over 30 years of financial leadership in large public, and smaller private equity backed entities, his expertise spans strategic planning, operations, capital deployment, and P&L ownership while supporting high-performing finance teams. His extensive background includes more than a decade of working in the pet products and food & beverage industries for organizations including Heinz/Big Heart Pet Brands and Mars.

Matt Amigh

“Matt brings a wealth of experience and an impressive track record of leadership, having held key operating roles at several successful companies. His deep understanding of the pet category makes him exceptionally positioned to help Ethos Pet Brands achieve our strategic goals,” said Greg Shearson, Chief Executive Officer of Ethos Pet Brands. “We are confident his contributions will drive our organization’s continued growth and success.”

“I am honored to join the best-in-class Ethos Pet Brands team,” said Amigh. “With industry-leading brands, like Natural Balance and Canidae, I look forward to building upon the financial foundation to bring high-quality nutrition and exciting innovation to the pet industry and pet parents alike.”

About Ethos Pet Brands

Ethos Pet Brands is the parent company of Natural Balance Pet Foods and Canidae Pet Food Company. With a focus on premium pet food, Ethos Pet Brands is dedicated to delivering the highest-quality nutrition for pets. “Ethos,” the original and long-standing name of Canidae’s manufacturing facility in Brownwood, Texas, reflects both companies’ character, honesty, and integrity. Opened in 2012, the state-of-the-art facility now manufactures products for both Natural Balance and Canidae. For more information on Ethos Pet Brands, please visit LinkedIn.com/Company/Ethos-Pet-Brands.

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About Natural Balance

Founded in 1989, Natural Balance Pet Foods, Inc. is a premium pet specialty brand with a complete offering of pet foods for both dogs and cats. The Natural Balance product line comprises over 100 dog and cat food and treat varieties, including Limited Ingredient, Original Ultra, and REWARDS. Natural Balance delivers quality, safety-tested food in every bag. Their Feed with Confidence program provides comprehensive, on-demand safety testing data to help eliminate wonder or worry. Their team of Registered Veterinary Technicians is available via online chat and phone to answer questions and ease concerns. Visit www.naturalbalanceinc.com for more information.

About Canidae Pet Food Company

Founded in 1996, Canidae Pet Food Company was created by two pet owners seeking better nutrients, better flavor and better ingredients in dog and cat food. Canidae’s commitment to bringing quality and sustainable practices to its nutrient-rich, premium pet food is unparalleled. Proudly cooked in Canidae’s own pet nutrition plant in Brownwood, Texas, all of Canidae’s products are vet-reviewed and perfectly balanced for optimal health at an affordable price point with no fillers, artificial flavors or artificial preservatives. Furthermore, Canidae partners with U.S. farmers and green technology companies to bring new, sustainable practices to pet food including lowering pesticide use, reducing runoff and adopting regenerative farming practices. For more information on Canidae, please visit www.canidae.com.

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