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F.M. Brown’s Enforces MAP on Tropical Carnival Products

The company says its brand equity is ‘stronger than ever.’

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(PRESS RELEASE) F.M. Brown’s minimum advertised pricing (MAP) policy allows brick-and-mortar stores to price Tropical Carnival products without the fear of e-commerce undermining prices. Retail customers realize they can purchase Tropical Carnival products at your store for a price that makes everyone happy.

MAP eliminates the frustration of customers coming into your stores, asking for your expert advice about products, then using their phones to order them at a cheaper price. MAP keeps you from giving away margin just to compete with e-commerce.

With this strategy, F.M. Brown’s is happy to report that its Tropical Carnival brand equity is stronger than ever and its distributors and retailers have been satisfied with the positive impact of their policy.

Learn more about F.M. Brown’s Tropical Carnival products by contacting Ed Hartman at (609) 937-3162 or edhartman@fmbrown.com.

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