(PRESS RELEASE) REIDSVILLE, N.C. — Farmina Pet Foods, a global leader in premium pet nutrition, debuted new offerings and exciting product updates at this year’s Global Pet Expo in Orlando, Florida, including its highly-anticipated first-ever dog treat lines. Available later this Spring to consumers, Farmina showcased its new N&D Dog Treats and VetLife Dog Treats. The brand also introduced N&D Brown Puppy and N&D White Puppy new products to its Brown and White Color Protection lines.
As the demand for functional dog treats rises, Farmina is leveraging its unique technologies that improve product quality and preserve naturalness to introduce new treats under its VetLife and N&D product lines. With nearly 80% of dogs experiencing dental issues – problems that extend beyond the mouth and can impact heart and kidney health – Farmina is taking a nutrition-first approach so its new treats also provide dental care and functional benefits in all new formulations.
Farmina’s new N&D Dog Treats are uniquely formulated to combine dental action with functional benefits, such as digestion, weight management, skin and coat health, and fresh breath. Made with real, high-quality ingredients, including whole animal proteins, not just plant-based components, these treats deliver both exceptional taste and targeted nutrition. With 14 different recipes and solutions available in two pack sizes for mini and medium/maxi-sized dogs, N&D Treats also include options designed to complement Farmina’s N&D Pumpkin and N&D Tropical Selection food lines. Look for them on the shelves of pet specialty retailers across the U.S. later this Spring.
Farmina’s new VetLife Dog Treats are expertly formulated by veterinarians to support dogs with specific health conditions, offering a delicious and balanced way to maintain dietary compliance without compromising on taste. Made with real, high-quality ingredients, these treats are tailored to complement clinical diets while addressing key health concerns. Available in 7 targeted recipes and two pack sizes for mini and medium/maxi-sized dogs, VetLife Treats provide comprehensive support for gastrointestinal health, food sensitivities, struvite crystals, renal function, joint care, and obesity management. Look for them in veterinary clinics nationwide, making it easier for pet parents to treat responsibly.
“Farmina is proud to showcase our newest innovations and our passion for better pet nutrition at Global Pet Expo,” says Loris Rinaldi, CEO of Farmina Pet Foods North America. “We’re very excited to launch our Functional Dental Treats and offer these new science-backed products to pet parents everywhere. Now Farmina can fill in the gaps beyond meal time and pet parents know they are getting a nutrient-dense treat that their pet will also enjoy.”
In addition to the new treats, Farmina has also expanded its Brown and White Color Protection lines with its N&D Brown Puppy and N&D White Puppy formulas. These tailored recipes are specially designed to support coat vibrancy and overall health and wellness.
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Farmina Genius AI, a 24/7 pet health and nutrition expert, can help consumers pick the best treats and food for their pets – now available on the App Store or online.
To learn more, visit www.farmina.com.
About Farmina Pet Foods
Farmina Pet Foods is a family-owned company that combines nature and science to create the most nutritious, all-natural, and scientifically validated pet food. With over 50 years of expertise, Farmina is dedicated to improving the well-being of pets by using carefully selected raw ingredients that meet the nutritional needs of dogs and cats. Guided by the philosophy of “Happy Pet, Happy You,” Farmina ensures its products are free from GMOs, preserved using natural methods, and developed in collaboration with leading research institutions, such as Cornell University.
Farmina goes beyond nutrition by offering personalized services to pet parents, including expert nutritional consultations and tailored meal plans to support pets at every stage of life. With North American headquarters in Reidsville, NC, Farmina provides pet families with specialized food lines, such as Farmina Vet Life and Natural & Delicious, all designed to promote the health and happiness of pets.
