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Fight Procrastination Day, John Wooden’s Birthday and More Special Days in September and October for Your Pet Business

Check out these interesting events!




girl hugging dog


22 Get warmed up for the end-of-year busy season with an AUTUMN promotion. Perhaps a joint fashion event with a nearby clothing retailer (matching winter coats?) for pets and their people?

1 If you think clip-out offers of 25 cents off butter aren’t in keeping with your store’s image, it’s time to rethink coupons. In 2020, they are more likely to come via a person’s smartphone than their mailbox. During NATIONAL COUPON MONTH, get more familiar with Facebook Deals, Google My Business coupons, your POS system’s loyalty program — as well as providers such as Pocket Deals, Yowza and Coupon Sherpa — to see how you can entice nearby shoppers into your store with a digital offer.

6 Today is FIGHT PROCRASTINATION DAY, and if you’re one of the many afflicted, try this trick courtesy of productivity guru Dave Allen: When jotting down a to-do item, for better results keep rephrasing it until it involves the use of your limbs: “Pick up phone and call …”, “Open laptop and search for …”

13 NATIONAL PET MEMORIAL MONTH starts today. If you don’t already have a practice in place to console customers who lose a pet, create one. Treats Unleashed in St. Louis, MO, sends hand-written sympathy cards to all such customers. It’s a personal touch that has helped the family-owned business grow to a chain of more than 12 locations.

28 Good fences make for good neighbors. So do well-trained dogs. Mark NATIONAL GOOD NEIGHBOR DAY with a special offer on manners classes.

28 Why don’t they make mouse-flavored cat food? What is my dog thinking about when she’s lying on the sofa? As a pet pro, you’ve no doubt heard more than a few of these types of questions. But ASK A STUPID QUESTION DAY is actually an opportunity to get important feedback. Challenge your staff to ask you a question about why you do something in your business a certain way. Sometimes everyone thinks there’s a better way to do something, but they don’t dare say.


1 You know the arguments well by now: “Don’t do co-op advertising because you’re spending good ad dollars building up somebody else’s brand,” countered by, “It’s a new age — the big names bring in the dollars and the foot traffic, and you should jump on those coattails.” At the start of CO-OP AWARENESS MONTH, when the holiday-season offers begin pouring in, weigh the pros and cons and make a call based on your circumstances.

7 PET SITTERS INTERNATIONAL’s Pet Sitter World Educational Conference goes virtual this year, Oct. 7-8 at Register for this valuable event, and then bring new best practices to your team.

14 John Wooden’s unmatched record as a basketball coach was built on focusing on the little things and making highly specific adjustments. His method: explanation, demonstration, imitation, correction and repetition. “It’s the little details that are vital. Little things make big things happen,” he said. Keep that in mind today, the ANNIVERSARY OF WOODEN’S 1910 BIRTH DATE, and as you coach your team.


  • Sep 1 is Ginger Cat Appreciation Day — It’s Insta-worthy, of course.
  • Sep 15 is Puppy Mill Awareness Day … The message is sinking in. Keep up the good work.
  • Sep 14-21 is Adopt a Less Adoptable Pet Week … Adoptions have surged this year. Are the ones left those no one wants but who most need a home? Can you help?
  • Sep 22 is International Rabbit Day … Jump on it!
  • Sep 23 is Dogs in Politics Day … Among the many things to be decided on Nov. 3, the fate of FDOTUS?
  • Oct 11 is Pet Obesity Awareness Day … Put on your nutritionist hat today.
  • Oct 21 is Reptile Awareness Day — a day for education, conservation and appreciation.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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