Brainstorms First Impressions Are Made Earlier Than You Think Published 4 years ago on July 14, 2017 By PETS+ Staff Share Tweet First impressions are extremely important. So important that business guru Tom Peters recommends creating a new C-Level job for it – so in addition to your CEO and your CFO, you will have a CFIO (Chief First Impressions Officer). Of course, in smaller businesses and obviously in one-person businesses, a person can hold more than one C-Level job. As CFIO, what could you do to create a better first impression? In the past, you’ve probably mainly thought of what happens when people enter your store. And that is obviously critical to execute well. But, as CFIO, should think of EVERY step that could contribute to a customer’s first impression. For instance, the customer’s initial contact with you could be via phone call. So ask yourself: Do you answer the phone in a friendly manner? Is your voicemail message useful and interesting? And how about getting to your store: Are directions to your store clear and easy to follow? Is there signage that shows where to enter and where to exit? Advertisement Then they arrive in your parking lot: Is your parking area landscaped beautifully? Could you have music playing in your parking lot? On rainy days, could staff members meet customers in the parking lot with an umbrella and walk them in? Go through the process. Make a list of all the things that might happen BEFORE your customer even got to your store that would contribute to his or her first impression. Related Topics:Brainstormcustomer serviceDavid Squires click to Comment(Comment) Advertisement You may like Focus on Your Moonshots, Plus Other Business Tips for February-March Provide the Same Customer Service Online That You Do in Your Pet Store Talk About Yourself in the Third Person and Other Tips for Pet Business Owners to Try in September and October Promoted Headlines Let’s Hear it for the Comfort Zone Tall Tails Category Spotlight: Terry Naturally® Animal Health Category Spotlight: eTailPet Advertisement Latest Trending Videos Press Releases1 day ago Two Companies from Bend Oregon Team Up for the 2021 Stage Stop Sled Dog Race Press Releases1 day ago New Tiki Cat Grill Pate Wet Cat Food Features Real Fish & Seafood Recipes in Broth Press Releases1 day ago Choice Pet Products Welcomes New Territory Manager to the Team Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Press Releases1 week ago Lightspeed Launches Supplier Network for Independent Retailers Trace's Store School2 months ago Video: Trace’s Store School: How to Build Community — and Grow Revenue — with Other Businesses Trace's Store School2 months ago Video: Trace’s Store School: Get Ready for Black Friday and Small-Business Saturday Trace's Store School2 months ago Video: Trace’s Store School Teaches You How to Start a Produce Co-Op for Pets Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Press Releases1 week ago Lightspeed Launches Supplier Network for Independent Retailers Columns1 week ago Shelf Appeal: 5 Things to Consider When Choosing Products for Your Pet Store Hot Sellers1 week ago Holiday Toys, Bird Perches and Spa Treatments Among the Hot Sellers for November Headlines5 days ago Mars Petcare Plans $145M Expansion in Arkansas Press Releases1 week ago Coastal Pet Institutes Authorized Seller Policy Ask PETS+1 week ago What Do You Do When Employees from Other Pet Stores Come Into Your Store?