(PRESS RELEASE) The Pet Innovation Challenge, hosted by Factory and sponsored by New Hope Network, is a new event that highlighted innovative and emerging pet health brands and tackle the opportunities and challenges of the current pet health industry. The event recently took place at Factory in Bethlehem, PA, and attracted pet lovers, industry members, entrepreneurs and investors.
Ten pre-selected, cutting-edge pet health companies kicked off the event with a live pitch slam competition. The Winner of Pitch Slam was Shameless Pets, a different way to enable concerned pet owners to do their part for the planet by focusing on upcycling within pet treats.
As the winner, Shameless Pets received $1,000 and a free booth at Natural Products Expo East 2020.
The other competing brands included Animal Biome, microbiome testing and supplements for health and wellness; Because Animals, a biotechnology company creating pet food made with cultured meat; Chippin, the “Beyond Meat of Pet Food”; Hachi Tami, a smart cat litter box that helps early detection of chronic kidney disease; Jiminy’s, dog food and treats using insect protein; Maranda, veterinary-approved lab tests from home; Mella Petcare, a first-generation thermometer device that allows for non-rectal temperature readings; Obe, a patented pet health and wellness system using smart technology for personalized dog wellness and nutrition; Primal Health, a patented, clinically-proven drinkable dental prebiotic.
The event also included the Innovation Challenge bringing pet health leaders, entrepreneurs, and industry veterans together for hands-on problem solving in a mastermind solutions event.
The winners of the challenge were:
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1st Place: TEEF!, a potentially breakthrough scientific idea addressing a universal problem with a simple consumer proposition. The company was awarded $5,000 and 60 hours of Factory services.
1st Runner Up: Because Animals, a big idea that deserves all the help it can get to make it a reality. The company was awarded $1,000 and 10 hours of Factory services.
2nd Runner Up: Chippin, a platformable idea to address the increasingly salient climate change issue, by millennials for millennials. The company was awarded $1,000 and 10 hours of Factory services.
Animal health expert Katy Nelson, a veterinarian and host and executive producer of “The Pet Show with Dr. Katy,” led the keynote address discussing the state of the pet industry, and her work with pet-related companies from Fortune 500 corporations to pet start-ups.
The 10 pet health brands presented their biggest challenges to the larger group, and then attending participants were assigned to groups based on their experience and skillsets to brainstorm and collaborate on finding real-time solutions.
newhope.com
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