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Flies, Crickets, Shrimp and Worms: 9 Reptile Specialty Foods

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Gut-load product sales by tapping into the swelling reptile market.

Products with a purpose are flooding the reptile aisles as people snap up specialty foods for their iguanas and chameleons. That’s according to Packaged Facts, which predicts steady growth in reptile products beyond 2020 in its U.S. Pet Market Trends and Opportunities report. Stake out a piece of this $383 million market by stocking live foods, fortifying powders and specialty foods for different types of reptiles.


Live Food

Stocking live food makes life easier for your lizards and iguana owners, but the real purpose is to get people in your store. Sell too many crickets at a time and they’ll croak before they’re eaten. Sell smaller batches and make friends with your return customers, because they’re likely to mention your store a lot, like every time someone asks what they feed their bearded dragon.

Flightless Fruit Flies Culture Kit
Timberline

KEY FEATURES: These busy little buggers entertain reptiles and frogs but are totally flightless and won’t swarm a pet’s cage — or your pet store.

SALES TIP: Market it as a gift that keeps on giving. One order will produce flies for more than a month.

timberlinefresh.com, (800) 423-2248

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$24.99


Live Crickets
Fluker Farms

KEY FEATURES: Acheta domestica is diverse strain of crickets with a high survival rate, boosted by a diverse lineage spanning 60 generations and multiple geographies.

SALES TIP: Make your life easier by feeding and watering in-store crickets with Fluker’s Orange Cube Cricket Diet.

flukerfarms.com, (225) 343-7035

$6.90/100


Small Breeder Box
Lee’s HerpHaven

KEY FEATURES: This durable storage and breeding container houses 10,000 residents at a time.

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SALES TIP: Package it as a starter kit by adding bedding, chow and water gels.

exoticnutrition.com, (757) 988-0301

$19.49


Fortified

Help reptile owners keep up ideal calcium-to-phosphorus ratios and appropriate levels of vitamin D by stocking gut-loading bug dust, nutritional supplements and products that add an extra boost of energy. Nutritional balance is essential to reptiles, which are sometimes too fussy to eat at all. If a reptile won’t eat, suggest some non-dusted feedings, a light misting before gut-loading, or a different dust all together.

Jump Start Caloric Supplement & Appetite Stimulant
Zilla, Central Garden & Pet Co.

KEY FEATURES: Delivers a healthy, concentrated dose of calories and vitamins and an energy boost to combat everyday sluggishness.

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SALES TIP: Offer this to bolster weak appetites brought on by breeding and illness.

zillarules.com, (888) 255-4527

$12.29


Veggie Burger
Repashy

KEY FEATURES: This plant-based gel works as a nutritional treat for bearded dragons, blue tongue skinks and other omnivorous reptiles.

SALES TIP: Try it as a one-off treat for tortoises and iguanas, but be aware that this brand dosage runs strong.

repashy.com, (855) 737-2749

$8.99


Herptivite
Rep-Cal

KEY FEATURES: A superior multivitamin, multimineral and amino acid food supplement developed from the latest findings in reptile and amphibian nutritional research.

SALES TIP: Hype the supplement’s roots in sea vegetation, which includes the vitamin A requirement for reptiles thanks to beta carotene.

repcal.com, (800) 406-6446

$8.99


Shelf Stable 

Diets with a longer shelf life are easy to manage, and let you stock a variety of foods and snacks without running a live bait shop. Mix it up with mealworms for anoles and basilisks, and dragons and geckos, or dried river shrimp for turtles and terrestrial amphibians. Crossover alert! Dried reptile snacks can sometimes be sold as crossover items for fish and birds.

 

Dragon Grub
Exo Terra by Hagen

KEY FEATURES: Black Soldier Fly larvae stars in this specialty blend of freeze dried, insect-based pellets.

SALES TIP: Ask about the pet’s age, this diet has specialized blends for adults and juveniles.

usa.hagen.com, (800) 353-3444

$7.99 – $10.99


Crested Gecko Diet
Zoo Med

KEY FEATURES: A specialty diet for crested geckos, designed after a year of nutritional science testing.

SALES TIP: Show off all the options, this diet comes in watermelon and tropical fruit flavors, and in pouches and bottles.

zoomed.com, (888) 496-6633

$12.99


Pro Reptomin Juvenile Turtle Formula
Tetrafauna

KEY FEATURES: Each floating pellet contains high levels of fat and vitamin D3 to promote vitality and immune health in young turtles.

SALES TIP: Point out the high calcium to phosphorus ratio and boost of protein in this blend.

tetra-fish.com, (800) 322-1266

$7.99


This article originally appeared in the March 2018 edition of PETS+.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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From CBG to PSL, 10 of the Newest Products

They can even make perfect gifts for the holiday!

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Because PSL

We are well into pumpkin spice-latte season, and BEAST & BUCKLE wants to help pups join in on the fun. Its PSL-themed reversible harness is made from high-quality neoprene and breathable mesh, and it features secure buckles and a sturdy D-ring that supports all standard leashes, including the company’s matching PSL one.

beastandbuckle.com

$15.99-$29.99

For Multi-Cat Homes

NATURALLY FRESH CAT LITTER introduces its new Multi-Cat Natural Litter. Made from walnut shells, this clumping formula absorbs three times more than clay litter, and eliminates both urine and fecal odors, making it a more effective option for busy boxes. Biodegradable, the non-GMO, non-toxic litter remains free of silica dust and fragrance, and comes in 14- and 26-pound bags.

naturallyfreshlitter.com

Price by Request

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For Customers with DCM Fears

With the nutritional boost of added taurine, SuperGravy from CLEAR CONSCIENCE PET also gives peace of mind to pet parents who have concerns about dilated cardiomyopathy. The tasty topper mix also features TRI-GESTIVE Microbiome Support — probiotics, prebiotics and digestive enzymes — and comes in Paw Jus with beef liver, Barkinara with pork liver, and Arfredo with Greek yogurt, in 30-serving pouches.

clearconsciencepet.com

$15.95

CBG, AKA Cannabigerol

HOLISTIC HOUND introduces cannabigerol to the pet market with its new Organic Full-Spectrum CBG Oil. One of the five major phytocannabinoids in the cannabis or hemp plant, CBG has powerful anti-inflammatory and analgesic properties, with strong affinities for the bladder, bowel and brain, early research suggests. It is also known to help with anxiety and depression, but with a mildly energizing effect as compared to the usually calming effect of CBD. It is believed to naturally increase dopamine levels, as well, which help regulate attention, learning and emotional responses. Research also points to CBG having greater antibacterial and antifungal properties than other cannabinoids. Available in a 300-mg bottle, and appropriate for dogs and cats.

holistichound.com

$67.99

Tater Tot-Endorsed CBD

Fans of Animal Planet’s Pit Bulls and Parolees will recognize Tater Tot on the packaging of TREATIBLES’ newest soft treat. Tater’s Sweet Potato Tots feature the Villalobos Rescue Center dog as brand ambassador, with the goal of bringing peace and calm to dogs everywhere through organic broad-spectrum hemp oil, valerian root, passion flower extract and chamomile flower. Treatibles donates $1 from every canister sold to the center’s veterinary expenses fund. Each canister contains 60 chews.

treatibles.com

$38

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Stocking Stuffers

The holiday treats from BOCCE’S BAKERY make excellent gifts for both nice and naughty pups. The 2019 flavors are Nana’s Sticky Pudding, Ginger Snaps, Red Velvet and Lumps of Coal. Available in 6-ounce bags.

boccesbakery.com

$6.50

For Itchy Pups

Oatmeal & Aloe Grooming Wipes from EARTHBATH use the soothing and moisturizing properties of colloidal oatmeal and aloe vera to clean away dirt and dander while combating skin irritations, promoting healing and re-moisturizing sensitive, dry skin. The botanical fragrances of vanilla and almond also help keep pups smelling great between baths. Can be used daily and come in a 100-wipe resealable tub.

earthbath.com

$15.99

Hand-Knit Warmth

For dogs who prefer their clothing to be handknit, UP COUNTRY delivers with the Floral Basketweave Sweater. The turtleneck comes in six sizes and three colors: black, pink and green.

upcountryinc.com

$36

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Keep Calm and Meow On

The Calm Carrier from VAN NESS took home two awards from SuperZoo 2019’s New Product Showcase, in the categories of Lifestyle and Humanized Pet Products. The carrier features a drawer that cats can climb into, which then slides in, eliminating forced loading. Engineered and built to IATA Airline standards and made from odor- and stain-resistant plastic, it has flow-through ventilation on all four sides, making it perfect for travel.

vannesspets.com

$49.99

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Products

5 Products to Help You Do Business Better

Pets gazebo, boarding facilities and more…

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Gazebo Sweet Gazebo

Store pets deserve their own space, to curl up in at night and/or to take a break in during the day. ADVANTEK allows them to do exactly that in style with its Pet Gazebo. Available in four heights, six canopy colors, and with accessories for outdoor use, it also serves as a floor model, advertising the product.

$129.99 and up

advantekpet.com

Furry ‘Facetime’

Boarding facilities: Add use of a PETCHATZ HDX to your menu of services. This latest version of the two-way video chat system delivers better quality in low light, a wider camera angle, and improved streaming and Wi-Fi connectivity. Pet parents can also dispense treats and aromatherapy, play games, stream DOGTV, record and share videos, and even take calls from their pet via the PawCall button.

$349.99

petchatz.com

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Old-School Calendars

Yes, your POS system has a calendar, and so does your phone. But who doesn’t love to see a printed calendar hanging on the wall at their local pet business? QUARTO PUBLISHING’s Adorable Hedgehogs 2020 fits the bill and features 16 months of the cute critters. A must-have for stores that sell hedgehogs.

$14.99

quartoknows.com

For the Stylish Pet Stylist

Check out the Purple Galaxy Pulse ZR II Detachable Blade Clipper from ANDIS! The limited-edition tool features an eye-catching design on top of professional features such as its detachable blade design, five cutting speeds, and long-lasting removable battery that delivers three hours of continuous cordless clipping.

$518.40

andis.com

Brusha Brush Brusha

Grooming salons: Upgrade your teeth cleaning services with the Mira-Pet Ultrasound Toothbrush from TECHMIRA CORP. It uses gentle air oscillations to remove bacteria and tartar buildup, without the noise or vibration of traditional tools that may scare pets. Starter kit comes with single and three-sided heads, Ultrasound Toothpaste Gel and USB cord for recharging.

$239

techmira.com

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Hot Sellers

Here Are August’s Hot Sellers

Pet Releaf leads this month.

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There is a toy company called FabDog, and their pizza toy is definitely the hot seller! It is a round disc that looks like a pizza, with a big squeaker inside, and comes in an actual pizza box! — Sandy House, The Store at Paws ’N Effect, Hamden, CT

  • Pets Global Zignature, Essentials, Fussie Cat. Great company, always available for education. Excellent sales rep: Andy Meese. — Greg Gorski, Cody Pet Depot, Cody, WY
  • Honest Kitchen Clusters $1.99 for a 1-pound trial size with a $5 off bounce-back coupon. — Jack Carey, Food for Pets, Manchester, NH
  • My Perfect Pet, gently cooked food. — Marilyn Texter, Pawsitive Karma, Castro Valley, CA
  • Pet Releaf continues to be a strong seller for us. I’ve scheduled in-store Pet Releaf demos on weekends to help boost product awareness. We’ve seen some trade-off between sales of grain and grain-free foods, with grain-free being down overall. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • In prep for Fall we ran a BOGO special on Nummy Tum-Tum pumpkin cans. We gave customers ideas on how to add pumpkin to their dog’s diet to support overall digestive health and deliver nutrients in a fun way to promote mental stimulation. Many customers that may not have bought this product before, did — and they are coming back looking for it now that the special has ended! — Johnna Devereaux, Fecth RI, Richmond, RI
  • Answers Raw Beef 4-pound Detailed Formula Patties. (First time a raw food moved into the top spot.) — Janelle Pitula, Wags to Whiskers, Plainfield, IL
  • Himalayan PET SUPPLY’s JugHead’s were new to my store last month. When I brought them in I ran a promotion of Buy a JugHead, Get the Himalayan Cheese for Free. The promotion went great, getting a lot of the new toys in customer’s hands and have had a great return on customers returning for more cheese refills. — Taylor Gonzalez, Three Tails Parlor and Pantry, Columbia, IL
  • As always CBD. We sell Pet Releaf tinctures, capsules and treats. (Range: $21.99-$83.99.) I also sell a local CBD company called reLeaves from TSIGFY. (Range: $29.99-$259.99). Their product is for people and pets. I have customers from their 20s to their 80s coming to inquire and purchase these products. They love them because it changes their pets’ quality of life. From anxiety, pain management, arthritis/hip and joint issues, to even help with cancer symptoms (and so much more). The Pet Releaf has a loyalty plan just like most of the foods we sell (buy 10 get one free). ReLeaves is now working with Astro Loyalty too and soon will have a loyalty plan that we will be able to offer. It’s outstanding to be able to offer these plans to our customers. — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • RedBarn bully slices sold in bulk were very popular with our visitors. Priced at 99 cents each, customers would buy several of each flavor as a quick and easy treat for their pups. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Heavenly Hounds – Customers really respond to a simple way to help their dogs with anxiety. We double expose it on the counter and with our other calming supplements. — Matt Brazelton, Four Muddy Paws, St. Louis, MO
  • Smallbatch freeze-dried treats flew off the shelves this month! — Katherine Ostiguy, Crossbones, Providence, RI
  • Primal Goat Milk pint and Fromm pet food. Fromm and Primal partnered for every bag of Fromm 12 pounds or more sold, the customer would get a free Primal Goat Milk. It was part of the Build a Better Bowl program. It worked; we are now selling more and more goat milk. — Paula Gorman, Pet Supplies ’N’ More, Muskego, WI
  • Our bundles are now a top seller in our boutique. After taking a training class in The Pet Boss Club a couple of months ago that was led by Doug Martin from Treat Planet, I applied the theory of bundling a few items at a set price to sell more of that item. We started with Bully Sticks and No Hide Sticks in groups of five, and our sales of these two items are up 18 percent since implementing. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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