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Sanity Files

New Hampshire Pet Pro Goes Extra Mile to Show Customers How Cool ‘Creepy Critters’ Are

Kissing the occasional frog isn’t out of the question.




Photography By Ends Of The Earth Innovations

Lily Marie Plasse


Lily Marie Plasse loves all animals, furry and scaly alike. When not pet- and farm-sitting, dog-walking and poop-scooping, she fits into her schedule educational shows that feature reptiles, spiders and insects. Plasse lives in a 250-year-old farmhouse with husband Ron, kids Edward and Ingrid, and too many animals to list — among them Morris the African bullfrog (the Prince Charming pictured here).

Since launching in 2017, PETS+ has won more than 20 major international journalism awards for its publication and website. Contact PETS+ editors at



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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