In this Q&A, learn how this innovative brand is expanding its premium yet affordable product line to become retailers’ one-stop solution for every feline need.

Q: Catit is well-known for its innovative pet fountains, but your product line extends far beyond that. Can you give retailers an overview of Catit’s complete range of products and your vision as a 360-degree cat care brand?

A: At Catit, we design smart, space-saving solutions that fit seamlessly into modern city living while enriching cats’ lives. From our Pixi water fountains to mess-free feeding stations and odor-controlling litter boxes, every product considers both feline well-being and home aesthetics. Our interactive toys and modular furniture keep indoor cats active and engaged, while our grooming tools make daily care effortless. For discerning cat parents who see their cats as family, Catit delivers products that blend style, function, and innovation.

Encourage your cat to hydrate healthily with the Catit PIXI Smart Drinking Fountain. Enjoy innovative features such as UV-C water clarification technology and remote control thanks to the PIXI app. MSRP: $139.99

Q: What sets Catit apart in terms of quality and value positioning in the marketplace?

A: With cat ownership on the rise, today’s pet parents seek quality products for their pets. Catit delivers premium quality at an affordable price point. Whether in the materials we use for fountains, feeders, and furniture or the ingredients in our food and litter, quality is foremost. We understand that modern cat parents are not willing to sacrifice quality for their cats.

Q: We understand Catit is making a major move into the food category this year. Can you tell us about your upcoming launch?

A: Catit Recipe’s Double Fusion is an irresistible and highly digestible cat food, infused plus topped with freeze-dried raw goodness, offering life-stage and functional varieties. Our new Recipes wet food combines delicious protein with hydrating bone broth and nutrient-dense ingredients for optimal nutrition at every life stage. With 70 years in the pet industry and success with our Nutrience® line in Canada, our team of formulators and nutritionists brings extensive expertise to these premium offerings. We’re excited to bring this proven experience to the U.S. market.

Q: How does Catit support retail partners in terms of marketing and brand awareness?

A: Our partnership with Phillips distribution helps us reach thousands of new retailers efficiently. Catit maintains strong presence across social media platforms, major cat consumer and trade events, and partnerships with influencers, shelters, and rescues. Our team creates engaging and educational content specifically for cat parents, helping drive consumer awareness and demand for our products.

Catit Go Natural! Pea Husk Clumping Cat Litter. A whole new range of litters that, unlike mineral cat litter, are based on
sustainable sources. Plant-based litters are a safer, 99% dust-free and more planet-friendly litter choice! Finally, your cat can ‘go’ as they would in nature! MSRP: $24.99 

Q: For independent retailers with limited shelf space, what makes Catit a strategic choice?

A: We offer an entire ecosystem of solutions that encourage repeat customers – from nutritious food and treats to fountain replacement filters, highly-rated litter and litter boxes, and expandable toy systems. Our products work together seamlessly, designed with both cats and consumers in mind. This comprehensive approach ensures strong customer loyalty and consistent sales for retailers.

Q: How do you ensure products meet American cat owners’ needs?

A: Our development team closely follows cat parent trends and customer feedback. As cat parents ourselves, we conduct extensive quality reviews to ensure excellence. Our innovations respond directly to customer needs – from introducing the original Flower water fountain to developing our PIXI Smart fountain line and expanding our Go Natural Litter options. We’re constantly evolving our product lines to meet the growing demands of the cat category.

All-natural Catit Creamy is a low-calorie lickable cat treat, named after its delightfully creamy consistency. These hydrating treats are in convenient tubes that make up the perfect serving so you can treat your cat to multiple times a day. A variety of flavors and pack sizes are available. MSRP: $29.99 (50-Count Mega Pack)

Q: What advantages does your 360-degree approach offer to retailers and cat owners?

A: Beyond our diverse, quality product assortment, we provide educational resources through our website’s exclusive My Cat magazine about cat behavior and parenthood. We’ve created a community of cat lovers with comprehensive product tutorials and overviews. When retailers and cat parents choose Catit, they gain a trusted partner in cat care. Our commitment to innovation and quality across all cat care categories ensures that both retailers and consumers can rely on Catit for all their
feline needs.

Visit us at Booth 2420