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From Soft Chews to Dog Harnesses, Here Are 10 New Pet Products for April

Don’t miss the high-tech fountain!

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Fiesta Fun

From ZIPPYPAWS comes the new Fiesta plush squeaky-toy line, starring Liam the Llama. Pups with the entire collection can follow Liam and his friends — including Carmen the Cactus and Santiago the Sugar Skull — as they help Piñata find his missing candies.

zippypaws.com

$6.99-$13.99

High-Tech Fountain

Not all people like the sound of running water. With that in mind, EYENIMAL created the SmartBloom Pet Fountain. It can be set to run continuously, periodically or when activated by a motion sensor — all three settings encourage cats and small dogs to drink. A charcoal filter cleans and aerates the water.

eyenimal.com

$76.99

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Soft CBD

For dogs and cats who don’t like hard treats, HOLISTIC HOUND introduces Soft Chews. The water-soluble, full-spectrum hemp and mushroom supplements also contain ashwagandha to further promote calmness, hormone balance, immunity and joint health. Each chew contains 6 mg of CBD, with beef broth and beef liver for palatability. Available in packages of 30.

holistichound.com

$45

Home Security

Thanks to tight wire spacing, the Deluxe Critter Home from PREVUE PET PRODUCTS proves the ideal home for guinea pigs, ferrets, chinchillas, rats and sugar gliders. Pet-safe locks also help keep small animals contained in the roomy 37-inches-long by 23⅛-inches-wide by 63⅜-inches-high space.

prevuepet.com

$224.99

Go Fish

SPECTRUM BRANDS adds Electric Green Long-Fin Barbs to its GloFish offerings. Like others in the species, they have vivid fluorescent color and bold stripes, and display best under GloFish Aquarium LED Lights.

glofish.com

$9.99-$11.99

Such A Skamp

WEST PAW launches Skamp, the latest in its Zogoflex Echo toy collection. Dogs will love how far it flies and the three lobes for interactive play. Skamp also floats! Pet parents will appreciate the soft, hollow construction that proves easier on puppy and senior teeth, and its nontoxic, BPA- and phthalate-free status. Made in the USA, dishwasher safe and available in Jungle Green, Melon and Eggplant.

westpaw.com

$17.95

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TGIF

With the Friday Collective line, EZYDOG has elevated the look of its most popular products: the Quick Fit Harness, Chest Plate Harness, Double Up Collar and Zero Shock Leash. The accessories feature genuine ultra-soft denim with leather and brass accents, and the same trusted functionality and durability.

ezydog.com

$19-$40

Fancy!

ADVANTEK created the Pet Gazebo for those dogs, cats and other animals who need a bit more space and style in a kennel. The portable, lightweight and easy-to-assemble gazebo comes in 3-foot, 4-foot, 5-foot and 8-foot heights, with side paneling available to connect multiple units, as well as additional accessories and canopy color options.

advantekpet.com

$129

Graze on This

Wishbone Graze for Dogs and Cats uses free-range, grass-fed New Zealand beef and lamb as its main protein source to entice even the pickiest of pets. From WISHBONE FOODS, it also contains a blend of farm-fresh fruits and herbal botanicals, and comes enriched with vitamins A, B complex, D3 and E, plus minerals and taurine. Recipes are cooked in small batches at low temperatures to help keep enzymes, vitamins and minerals intact. There are no artificial colors, flavors, preservatives, by-products, fillers or corn on the ingredient list. Available in 4-pound and 12-pound bags for dogs and cats, and also in 24-pound bags for dogs.

wishbonepet.com

$14.99-$59.99

L.I.D. for Kitties

KOHA introduces Limited Ingredient Diet, its first shredded L.I.D. for cats. The single-protein beef, chicken, duck, lamb and turkey entrées in gravy contain no grain, potato, pea, carrageenan or GMO ingredients. Available in 2.8-ounce pouch and 5.5-ounce can.

kohapet.com

$1.99 per pouch, starting at $2.49 per can

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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Rev Your Boutique Sales with These 8 Products

Boutique-inspired gifts for pet lovers and their fur babies.

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LOOKING FOR SOME RETAIL inspiration? Here are eight items across a range of price points, that provide some gift ideas for pet lovers as well as some boutique-inspired items for dogs and cats to liven up your store.

My Pet Pail

Pet Partners Worldwide

KEY FEATURES: Ultimate travel accessory. Retro-style design in six colors, comes with removable bowls, and two 20-ounce bottles.

SALES TIP: As added bonuses, the pail’s handle doubles as a dog collar, the strap is a leash, and there’s a built-in poop-bag dispenser.

mypetpail.com, (800) 850-4993

$89.99

Pet Greens Cat Grasses

Bell Rock Growers

KEY FEATURES: Live grasses available in two varieties: wheatgrass and a blend of oat, rye and barley. Safe and organic superfood for pets.

SALES TIP: Having these plants around will add a vibrant touch of green to your store. Pair them with fun, animal-themed planters.

bellrockgrowers.com, (888) 943-2847

$33.99 pack of 6

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Pet DeLux Treat Jar and Nested Bowl Set

Faux Paw Petique

KEY FEATURES: Boxed gift set features treat jar and two matching bowls for food and water. Lead-free, dishwasher- and microwave-safe.

SALES TIP: In four cat- and dog-inspired designs (Cuties Beaucoup shown here) created by California artist Debby Carman.

fauxpawpetique.com, (949) 274-3111

$79

Decorative Pillow

Up Country

KEY FEATURES: Pet love is the best kind, and this 20-by-20-inch accent pillow says it all. Made in the USA, part of a full line of decorative pillows.

SALES TIP: Cover zips off for easy cleaning (especially dog hair!).

upcountryinc.com, (800) 541-5909

$45

Car Magnets

Dog is Good

KEY FEATURES: “All you need is dog.” “Dog hair, don’t care.” Dog devotees will respond to the pithy phrases on this series of 4-by-6-inch oval car magnets from a brand that celebrates the dog/human bond.

SALES TIP: Display these fun, impulse-buy items near the registers.

dogisgood.com, (562) 735-0219

$5.99

Pendleton Pet Shearling Throw

Carolina Pet Company

KEY FEATURES: A scallop-shaped shearling throw with microfiber backing to protect furnishings from pet hair. Measures 24 by 40 or 33 by 66 inches and is machine-washable.

SALES TIP: Luxury look and feel, at a price that feels affordable.

carolinapetcompany.com, (803) 364-9333

$59.99 / $49.99

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Poopy Packs

Metro Paws

KEY FEATURES: Pet waste bags don’t have to stink, thanks to these colorful and biodegradable bags, in a variety of package sizes and designs, including XL bags and cat litter liners.

SALES TIP: Metro Paws are exclusively sold to independent retailers, so you don’t have to compete with big boxes.

metropaws.com, (347) 948-7297 ext. 2

$7.99-$14.99

Dog Bone Silicone Cake Pan

Puppy Cake

KEY FEATURES: Your customers can celebrate a pup’s milestone by baking a bone-shaped cake. Commercial-grade silicone, dishwasher and microwave safe, 7 by 10 by 2 inches.

SALES TIP: See Benchmarks in this issue (page 44) for inspiration on displays of party-themed accessories for a canine or feline fiesta.

puppycake.com, (412) 943-7250

$11.99

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Fresh from Global: 6 More Latest Releases

PB and CBD!

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PB & CBD

Easy Squeezy and Smooth & Dreamy from ROWLEY’S GOOD STUFF combine CBD and peanut butter in two formulas. Pet parents can give Easy Squeezy during the day, with its 750mg of active, medical-grade CBD and natural honey working to relieve discomfort, pain or anxiety. Smooth & Dreamy adds to that organic skullcap for trouble sleeping and restlessness. Each 3.9-ounce tube comes with a bamboo key to get every last drop.

rowleysgoodstuff.com

$80

Home Sweet Home

Aquatic as well as terrestrial animal and plant species can live and thrive in the EXO TERRA Paludarium. The bottom has an extra-high glass front, providing a higher water level and increased water volume compared to common terrariums, which allows enthusiasts to keep aquatic animals and plants adjacent to the land section. A false bottom supporting the land section can accommodate and hide aquatic appliances and double as a biological filtration media.

hagendirect.com

$79.99-$154.99

Scaly Good Fun

Dogs and cats alike benefit from snuffle matts, as sniffing and digging engage the brain and body. With PETIQUE’s Fish Snuffle Mat, they move the colorful scales to find hidden treats and food. Bonus: The fabric produces barely any fuzz, remaining intact and safe even with strong diggers.

petique.com

$29.99

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For Artistic Cats

Global attendees were buzzing about the new Yeowww!-ola Catnip Crayons from DUCKYWORLD PRODUCTS. The set of three colorful toys features durable cotton twill and comes filled with organically grown catnip. Putting together a back-to-school display later this summer? This fits right in.

yeowww.com

$9.89

For Indies Only

PETS GLOBAL introduces Essence, a line of wet and dry pet food for dogs and cats, sold exclusively through independent brick-and-mortar pet businesses. It contains 85 percent animal protein ingredients and comes in Ranch & Meadow (boar, goat, lamb and pork), Air & Game (guinea fowl, duck, turkey and chicken) and Ocean & Freshwater (herring, sardines, mackerel and salmon). Chia seed oil, coconut flour and pumpkin, as well as an exclusive vitamin pack produced in Europe by a human consumable vitamin plant, are on the ingredients list. Flax seed, alfalfa, potatoes, green and field peas, and sunflower oil are not.

essencepetfoods.com

$1.89-$94.99

Tug Toy or Toothbrush?

Dogs don’t like getting their teeth brushed, even when trained from an early age. Enter the Tug N Brush. When a dog bites down on the toy, its soft nubs gently massage gums, remove residue and freshen breath. When a pet parent tugs on the toy using its rope ends, it slides along tongue and teeth to further clean the mouth. Toothpaste, sold separately, easily applies and provides a treat on top of play.

thetugnbrush.com

$19.99

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8 Products to Keep Cats and Dogs Secure in the Car

Car safety becomes a priority for pet parents.

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A GROWING NUMBER OF states — New Jersey, Hawaii, Arizona, Connecticut and Maine, among others — have laws regulating the safety of people and their pets in transit. Even when it’s not mandatory, pet owners are catching on to the importance of safely transporting their animals and limiting driving distractions. Here are eight restraints and other accessories, some crash-tested and all pet-approved.

Buckle n’ Go

K&H Pet Products

KEY FEATURES: Mesh-sided safety seat keeps pet contained. Lead attaches to pet’s collar or harness and snaps into seat belt buckle. Comes in two sizes and two colors.

SALES TIP: One-year limited warranty can add to pet owners’ peace of mind.

khpet.com, (877) 738-5188

$82.99 / $99.99

Impact Dog Car Harness

Kurgo

KEY FEATURES: Available in four sizes, for dogs 10-110 pounds. Crash tests conducted on small, medium and large dummies. Design features four adjustment points and padded chest plate.

SALES TIP: Show Kurgo’s 30-second video of their product crash tests and you’ll likely convert some skeptics.

kurgo.com, (877) 847-3868

$79

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Natural-Step Ramp

Gen7Pets

KEY FEATURES: Getting up and down steep surfaces can be tough on older dogs. This 7-foot long ramp features a wide surface, auto-locks in place and has fake grass for easy gripping.

SALES TIP: Ramp folds up for easy storage and weighs only 17 pounds.

gen7pets.com, (610) 913-1906

$99.99

Bergan Auto Harness

Coastal Pet Products

KEY FEATURES: Crash-tested, available in four adjustable sizes. Run seat belt through harness loops. D-ring connects to any leash for transition from car to walk.

SALES TIP: If the pet is involved in a crash, Coastal will replace the harness for free.

coastalpet.com, (800) 321-0248

$24.99-$33.99

SHERPA Forma Frame Carriers

Worldwise

KEY FEATURES: Crash-tested carriers that use existing LATCH and car seat tether systems for three strong points of contact. Two sizes, for cats and small dogs.

SALES TIP: It’s multi-modal: Extra-small size is part of the Guaranteed On-Board program, a partnership with airlines to standardize pet carriers.

worldwise.com, (303) 623-3327

$149.99 / $199.99

Load Up Harness

Ruffwear

KEY FEATURES: Built with strength-rated hardware and components that withstood rigorous crash testing. Attaches to existing seatbelts, allowing dog to sit or lie down.

SALES TIP: Restraining the dog in the back seat is the goal, while also maintaining comfort on roadtrips.

ruffwear.com, (888) 783-3932

$7.49

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Sleepypod Atom

Sleepypod

KEY FEATURES: Sleek, modern pet carrier doubles as a car seat and airplane travel carrier. For dogs and cats up to 12 pounds.

SALES TIP: Atom has many of the same design features as the Sleepypod Air, with a scaled down size and smaller price tag.

sleepypod.com, (626) 421-6818

$109.99

Drive Harness

EzyDog

KEY FEATURES: Crash-tested safety solution for dogs, featuring an EVA foam that conforms to the dog for a custom fit. Comes in three adjustable sizes.

SALES TIP: Point your customers to the website, which has detailed instructions and video tutorials for getting the perfect fit.

store.ezydog.com, (877) 3EZYDOG

$99

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