(PRESS RELEASE) MEQUON, WI — While the packaging may be new, the mission for complete and balanced nutrition for the specific life stages in a feline’s life remains the same. This summer, Fromm Family Foods unveils a new packaging design for Fromm Gold recipes for cats including: Kitten Gold and Adult Gold and launches a new formulation supporting less active and senior cats with the new Healthy Weight Gold.
The packaging updates for the three Cat Gold Recipes will reflect branding and design already established in the packaging for Fromm Gold Recipes for Dogs and renew Fromm’s commitment to wholistic and complete nutrition for felines through various stages of life. New Healthy Weight Gold will replace Gold Mature Cat Recipe and feature a formulation that supports both senior and less active cats needing to support a healthier weight and lifestyle.
“The nutritional needs of a cat vary from birth to maturity, just as they do in dogs,” said Bryan Nieman, brand director for Fromm Family Foods. “I think there’s often a perception that a cat’s changing nutritional needs may not be as distinct or unique as their canine counterparts. The Cat Gold packaging redesign as well as the introduction for new Healthy Weight Gold serve as an excellent springboard to keep the conversation going about life stage-specific nutrition for cats.”
Each grain-inclusive recipe in Fromm Gold for Cats starts with a balanced blend of wholesome ingredients including chicken, barley, rice and eggs together with probiotics to aid in digestion and salmon oil for healthy coats. Prepared in controlled batches at a Fromm family-owned-and-operated manufacturing facility, each recipe is formulated to provide the nutrition necessary for the age or life stage of a cat it feeds. Because the greatest demand on the body is during growth, Kitten Gold is formulated to be nutrient-dense to support the growth of a kitten while Adult Gold Recipe for cats is formulated to be balanced and provide nutritional maintenance through adulthood. Less active and aging cats require a different nutritional balance to support optimal weight and health, inspiring the introduction of Health Weight Gold to the line.
New Healthy Weight Gold is formulated with lower caloric, protein and fat levels and features Miscanthus grass and L-Carnitine to help the body utilize fat for energy and promote healthy weight loss. An excellent source of fiber, Miscanthus Grass aids the body to feel full and can benefit the GI tract and promote bowel movement regularity which may also help reduce hair balls.
Based in Wisconsin, Fromm Family Foods is a fifth-generation family business steadfastly committed to continuous innovation and production of the finest pet foods available. Dedicated to neighborhood pet retailers since the beginning, Fromm recipes, including the life stage-specific Fromm Gold Recipes for Cats and Dogs can be found at select specialty stores nationwide.
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