Connect with us


Fruitables Dog Treat and Supplement Brand Acquired




It was ‘an early leader in offering healthy options.’

CHESTERFIELD, MO — Manna Pro Products LLC, a Missouri-based maker of animal nutrition and care products, has purchased VetScience LLC and its Fruitables brand of dog treats and food supplements.

Terms of the deal were not disclosed.

The Fruitables brand grew out of university research performed with the goal of solving pet obesity using low-calorie pumpkin as a fortified food supplement, according to a press release.


“The research produced one of the industry’s most successful weight loss programs and the underlying philosophy became the foundation of the company’s CalorieSmart ethos for pet wellness and health,” the release stated. “Today, the Fruitables brand has evolved into a full line of natural CalorieSmart treats, broths and toppers.”

The acquisition follows several others by Manna Pro that have expanded its product lines into the wellness, grooming, oral care and flea and tick categories.

“Fruitables treats and supplements will be a strong addition to our portfolio of premium pet products,” said Manna Pro President and CEO John Howe. “Consumers are feeding their pets similarly to how they are eating, and Fruitables has been an early leader in offering healthy options. Working closely with independent pet retailers, Fruitables have helped pet owners address health conditions and provide preventive care. We remain committed to those retailers and Fruitables loyal followers.”



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

Promoted Headlines

Most Popular