Headlines ‘Functional’ Pet Foods Poised to Drive Industry Growth They’re designed for specific health needs. Published 2 years ago on November 27, 2018 By PETS+ Staff Share Tweet ROCKVILLE, MD — Functional pet food products are positioned to play a key role in pet-product industry growth, according to market research firm Packaged Facts. Functional pet food is “designed for preventive healthcare or to address specific pet health conditions,” according to the firm. “Just as many Americans are proactive about their own health diet-wise, a sizeable majority of pet owners believe the pet foods they buy have a strong impact on the health of their pets,” says David Sprinkle, research director for Packaged Facts. Survey data published in the report Pet Industry Outlook: Veterinary Services and Pet Product Retailing reveal that 72 percent of dog and 67 percent of cat owners agree that “High-quality dog foods/cat foods are effective for preventive healthcare,” and more than a three-fourths of dog and cat owners agree that “targeted pet foods with special nutrition formulations are beneficial to pets with specific health concerns.” Top functional foods sought by dog and cat owners include: Oral/dental health formulas. Skin and coat/long hair formulas. Senior/mature formulas. Weight management formulas. Joint/mobility formulas. Digestive/sensitive stomach formulas. Hairball formulas (for cats). Many of these conditions are connected to the graying of America’s companion animals. Dogs and cats are living longer, and as a result are dealing with age-related conditions including joint, coronary, cognitive and immune-system-related health problems, as well as diabetes and cancer. Senior-targeted pet products cover all of these needs as well as routine daily concerns, and because of their more specialized health focus, senior products and services are typically priced well above the market average. Older pet populations also drive human-style advancements in veterinary care, medications and supplements supported by newer payment options such as pet insurance, according to the company. Moreover, as pets age, the human/animal bond deepens, creating an increased willingness among pet owners to do whatever it takes to keep their pets healthy and happy for as long as possible. Because of all these factors, Packaged Facts forecasts functional pet food targeting conditions related to aging will have excellent growth prospects in coming years. Advertisement Related Topics:Latest News TopPackaged Facts click to Comment(Comment) Advertisement You may like Whippet ‘Bourbon’ Wins Best In Show at 20th AKC National Championship Open Farm Receives $65M in Private Equity Investment 2020 Holiday Sales Grew 8% Despite Pandemic, NRF Reports Promoted Headlines Let’s Hear it for the Comfort Zone Tall Tails Category Spotlight: Terry Naturally® Animal Health Category Spotlight: eTailPet Advertisement Latest Trending Videos Photo Gallery3 hours ago LOL at These Pet Industry Bernie Memes Press Releases2 days ago Two Companies from Bend Oregon Team Up for the 2021 Stage Stop Sled Dog Race Press Releases2 days ago New Tiki Cat Grill Pate Wet Cat Food Features Real Fish & Seafood Recipes in Broth Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Columns1 week ago Shelf Appeal: 5 Things to Consider When Choosing Products for Your Pet Store Trace's Store School2 months ago Video: Trace’s Store School: How to Build Community — and Grow Revenue — with Other Businesses Trace's Store School2 months ago Video: Trace’s Store School: Get Ready for Black Friday and Small-Business Saturday Trace's Store School2 months ago Video: Trace’s Store School Teaches You How to Start a Produce Co-Op for Pets Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Columns1 week ago Shelf Appeal: 5 Things to Consider When Choosing Products for Your Pet Store Hot Sellers1 week ago Holiday Toys, Bird Perches and Spa Treatments Among the Hot Sellers for November Headlines5 days ago Mars Petcare Plans $145M Expansion in Arkansas Press Releases1 week ago Coastal Pet Institutes Authorized Seller Policy Ask PETS+1 week ago What Do You Do When Employees from Other Pet Stores Come Into Your Store? Headlines1 week ago Pet Stores Have Questions About Lightspeed Supplier Network. We Have Answers!