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Fur Eternity Lets Pet Owners Memorialize with Pawprint Ring

It be ordered in sterling silver, 14K gold or or platinum.




(PRESS RELEASE) Fur Eternity has announced the pawprint wraparound band ring. Featuring a pet’s actual pawprints around the entirety of the band, this unique jewelry item can be ordered in sterling silver, 14K gold or or platinum. Ring sizes available range from 5 to 14.5. The inner band may also be engraved with the pet’s name for a nominal fee. Due to the complex nature of this style of engraving, the item has an extended lead time of three to five days for sterling silver instead of the 24-hour turnaround time. Gold and platinum lead times remain at four to six weeks.

For more information about Fur Eternity’s personalized pet products, visit



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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