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Global Pet Expo 2017 Was a Record-Setting Show

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There were more companies, buyers and booths.

(Press Release) GREENWICH, CT — Andrew Darmohraj, executive vice president and chief operating officer of the American Pet Products Association, announced that Global Pet Expo 2017 successfully wrapped its 13th show with record-setting size across the board during the three-day Premier Industry Event. Global Pet Expo, presented by APPA and the Pet Industry Distributors Association, expanded the show floor to 343,700 net square feet of exhibit space (nearly 24,000 feet larger than 2016) to accommodate the growing numbers of exhibiting companies, buyers and booths.

The recent Global Pet Expo, dubbed this year as The Show That Means Business, experienced significant growth in total buyer attendance with 6,761 buyers, up more than 9.5 percent from 2016. There was a 22 percent increase in international buyer attendance from 2016. While 72 percent of buyers were domestic companies, more than a quarter of total buyers were from outside of the U.S., coming from 79 countries – confirming Global Pet Expo as a key trading opportunity for companies from around the world.

Giving the buyers thousands of new products and trends to choose from throughout the three-day show were an impressive 1,130 exhibiting companies – including 270 first-time exhibitors – boasting more than 3,437 booths. Twenty-seven percent of the exhibitors were international, making up 305 of the 1,130 exhibitors, up 30 percent from 2016.

New this year was the debut of country-specific pavilions. Previously, multiple countries exhibited together in one space on the show floor, but this new international model allowed participating country delegations dedicated space throughout the exhibit floor. Separate pavilions for Great Britain, Canada, China and Taiwan allowed these delegations to highlight their country branding and showcase their companies and products more uniquely.

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“We take pride in our hard work to make Global Pet Expo a unique and rewarding opportunity for attendees each and every year,” said Darmohraj. “With new exhibiting companies, new innovative products from repeat exhibitors, and even changes to the floor layout, we strive to provide the most beneficial experience to all each year.”

Described by attendees as, engaging, insightful and informational, this year’s Global Pet Expo Academy was also a huge success with more than 1,600 attendees, a 23 percent increase over 2016. Managed by PIDA, the 2017 seminar lineup featured 29 different seminars from 16 expert instructors in the fields of marketing, social media and technology, merchandising, management, personnel and retail operations.

Additionally, PIDA unveiled an updated marketing program at the Show built around the theme of The Power of D, Growth through Distribution. Along with their seminars, PIDA worked to educate those new to the industry or any who’ve yet to work through a distributor, to better understand the value proposition of the manufacturer-distributor relationship.

“We had hundreds of new companies at this year’s show and many of them are lost when it comes to working with distributors or setting up a distribution network,” PIDA President Steve King said. “It is our responsibility and the responsibility of our show to ensure we’re setting our attendees up for the best possible chance for success in this industry.”

The 2017 Show featured more new product launches than any other show in the industry, and had nearly 1,000 entries in the newly designed 30,000 square-foot New Products Showcase alone. Now in its seventh year, the New Products Showcase awards presentation was a highlight for many. The “Best in Show” ceremony took place on the show floor where awards were handed out to Best in Show, Second and Third place winners across nine categories. Primetime Petz LLC took home the top prize in the Cat category with their new “Catysmile Backpack Cat Carrier” and West Paw Design took home top Dog category award with their new “Qwizl treating toy. With more entrants than ever, buyers narrowed down top picks to determine the winners. Visit the press center on GlobalPetExpo.org for a full list of the New Products Showcase winners.

Global Pet Expo also garnered national media attention from those within the industry and outside the industry as outlets were eager to share the latest trends and products with their pet-owning audience. To representatives covering for The TODAY Show, TLC network, Reader’s Digest, NPR Radio and more, Global Pet Expo provided fun and exciting content on endless amounts of pet product and ownership information.

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Keeping up with the new and emerging social trends, the premier industry event focused on new tactics to reach both those at the Show and those who couldn’t make it this year. Facebook Live was used to give a tour of the Show Floor and interview featured speakers and Show attendees, which collectively garnered over 15 thousand views. In addition to live videos, Global Pet Expo also featured a new Snapchat filter, which was seen by almost 7,500 people, giving the show additional branding to a new social audience.

“As the social landscape is ever-changing, it’s important that we find new and engaging ways to connect with our audience and encourage the sharing of information,” added Darmohraj. “We’re continuing to see more views of our Facebook Live videos, allowing us the opportunity to broaden our reach and impact.”

Also released at the ahow were APPA’s pet industry spending figures. There was a record-breaking $66.75 billion in pet spending in 2016, up $6 billion from 2015. Estimated spending for this year is $69.3 billion, amounting to another 3.9 percent of growth. The release can be found in its entirety in the association’s press center at www.americanpetproducts.org.

Global Pet Expo is open to independent retailers, distributors, mass-market buyers and other qualified professionals. It is not open to the general public. The 2018 Global Pet Expo will take place Wednesday–Friday, March 21-23, 2018, in Orlando, FL, at the Orange County Convention Center.

“As always, we cannot do this without the support of the industry and would like to thank everyone that participated in this year’s Show, making it the biggest Global Pet Expo ever,” added Darmohraj.

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Press Releases

Cat Writers Conference Looking for Speakers

It’s set for July 16-18 in Woodbridge, NJ.

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(PRESS RELEASE) The Cat Writers’ Association announced its call for speakers for its 26th annual conference and awards banquet at the APA Hotel in Woodbridge, NJ, July 16-18, 2020.

The association is looking for industry leaders, motivators and creative talents to present dynamic and educational sessions. CWA is seeking proposals for sessions, workshops and panels that will inspire, motivate and empower attendees. Proposals are accepted for various forms of written, visual and audio media platforms to further all stages of their careers and business development. Emphasis will be put on speakers who may have not spoken at a CWA conference before, or those with new content.

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Examples of topics, include but are not limited to: how to pitch agents and editors, making career moves that lead to increased income, publishing in all its aspects (print and e-books, magazines, online, etc.), grammar tips, editing skills, social media growth and development, tips on column, anthology, or fiction writing and back-to-basics skill workshops.

Proposals will also be welcomed on topics such as: smartphone photography and videography, workshops on how to use photo editing and digital design programs for social media platforms, effective podcast or public speaking, using humor to educate, communicating with cat-speak and casual language and more.

CWA is an organization devoted to sharing positive and relevant communications and information about anything cat-related to the general public; sessions do not have to specifically pertain to cats. CWA welcomes a variety of sessions, some of them cat-centric in nature, but for the most part, sessions should be able to stand on their own, educating and informing in a general sense.

The CWA is a nonprofit organization and is unable to offer monetary compensation for travel or presenting. Speakers receive a ticket to the full conference venue as well as one-night hotel room accommodations at the host hotel. The deadline is Jan. 31, 2020.

catwriters.com

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NutriSource Pet Foods Funds Hospital’s First Ever Facility Dog

Rocket went through years of advanced, specialized training allowing him to be present during medical procedures.

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(PRESS RELEASE) At M Health Fairview University of Minnesota Masonic Children’s Hospital in Minneapolis, young patients met the hospital’s newest staff member who will to help them take medicine, relax during anxious moments, encourage them to walk after surgery and offer support and affection during medical procedures.

Rocket, presented by NutriSource is a golden retriever and the first and only full-time facility dog to join the team at M Health Fairview University of Minnesota Masonic Children’s Hospital.

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Rocket will help support children and families during hospitalizations and clinic visits. Rocket was formally introduced to the hospital during a short program on Dec. 5. The staff position was made possible by community support and a generous gift of $250,000 from NutriSource Pet Foods.

Chase Rasmussen and Tina (Nelson) Rasmussen of Nutrisource Pet Foods, Chris Lemme and Anna Dressel of M Health Fairview University of Minnesota Masonic — something other therapy dogs visiting the hospital are not able to do.

“There is nothing more important than the health and well-being of our children. The bond between pets and kids is extra special,” said KLN Family Brands President Charlie Nelson. “In addition to our mission to provide nutritious and healthy food for our four-legged family members, we are proud to support the great work at M Health Fairview University of Minnesota Masonic Children’s Hospital by funding the Nutrisource Facility Dog Program.”

“We want to extend a huge thank you to KLN Family Brands for their generosity and support to help launch the Nutrisource Facility Dog Program at M Health Fairview University of Minnesota Masonic Children’s Hospital,” said Anna Dressel, Child Life Coordinator – Facility Dog Program at the hospital. “Rocket has only been at the hospital for a total of seven days yet he has already had a huge impact on patients, families and staff.”

Based in Perham, MN, NutriSource produces dry dog and cat food kibble along with semi-moist pet treats. The family owned and operated company was founded in 1964 by Darrell “Tuffy” Nelson and his son, current CEO Kenny Nelson. The company recently completed a $35 million grinding, mixing and storage bin expansion as well as an $18 million investment in a fourth extruder adding 50,000 additional annual tons of capacity. By the end of 2020, a new state-of-the-art $65 million dog and cat treat manufacturing facility will be up and running in Delano, MN as their manufacturing footprint continues to grow.”

klnfamilybrands.com, mhealth.org/childrens

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Pet Parade App Now Offers Coupons

It’s a mobile online solution to drive new in-store customer traffic.

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(PRESS RELEASE) Good Boy Studios, a global marketing technology company devoted to the pet space, recently announced the launch of the Pet Parade Mobile Plus Marketing Program, a mobile online solution to drive new in-store customer traffic. Through this service, Good Boy Studios adds to its suite of digital marketing tools for its social media app, Pet Parade. Catering to Pet Parade’s pet-owner-only audience, this unique sharing and shopping platform engages millions of pet parents as they celebrate the love of their pets.

With the Pet Parade Platform, brand partners can sponsor pet-focused lifestyle categories on Pet Parade and offer exclusive online discounts and savings to Pet Parade’s audience of millions of targeted pet owners. And now, with the introduction of the Pet Parade Mobile Plus features, pet marketers can offer mobile coupons and rebates that are instantly redeemable at local specialty pet stores, regional chains, or national retailers.

“We’re extremely excited to offer this new marketing program for our brand partners to drive traffic to their retail partners which remains their number one priority and biggest sales channel,” commented Viva Chu, CEO and co-founder of Good Boy Studios. “With the launch of our Mobile Plus Solution, we are solving the dreaded paper trail of traditional print out coupons for both our brand and retail partners. With these new features, Pet Paraders will save instantly at their favorite local pet store by unlocking coupons and scanning receipts with the Pet Parade mobile app.”

The Pet Parade Mobile Plus Platform takes care of all the details, including targeted mobile coupon distribution, tracking redemption rates, and reimbursements made directly to the consumer or participating retail partners. In addition to driving new customers to visit their local, regional or national retailer, the Pet Parade Mobile Plus Platform enables real-time mobile feedback on their purchase and retail store experience.

goodboystudios.com, parade.pet

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