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Global Pet Expo 2017 Was a Record-Setting Show

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There were more companies, buyers and booths.

(Press Release) GREENWICH, CT — Andrew Darmohraj, executive vice president and chief operating officer of the American Pet Products Association, announced that Global Pet Expo 2017 successfully wrapped its 13th show with record-setting size across the board during the three-day Premier Industry Event. Global Pet Expo, presented by APPA and the Pet Industry Distributors Association, expanded the show floor to 343,700 net square feet of exhibit space (nearly 24,000 feet larger than 2016) to accommodate the growing numbers of exhibiting companies, buyers and booths.

The recent Global Pet Expo, dubbed this year as The Show That Means Business, experienced significant growth in total buyer attendance with 6,761 buyers, up more than 9.5 percent from 2016. There was a 22 percent increase in international buyer attendance from 2016. While 72 percent of buyers were domestic companies, more than a quarter of total buyers were from outside of the U.S., coming from 79 countries – confirming Global Pet Expo as a key trading opportunity for companies from around the world.

Giving the buyers thousands of new products and trends to choose from throughout the three-day show were an impressive 1,130 exhibiting companies – including 270 first-time exhibitors – boasting more than 3,437 booths. Twenty-seven percent of the exhibitors were international, making up 305 of the 1,130 exhibitors, up 30 percent from 2016.

New this year was the debut of country-specific pavilions. Previously, multiple countries exhibited together in one space on the show floor, but this new international model allowed participating country delegations dedicated space throughout the exhibit floor. Separate pavilions for Great Britain, Canada, China and Taiwan allowed these delegations to highlight their country branding and showcase their companies and products more uniquely.

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“We take pride in our hard work to make Global Pet Expo a unique and rewarding opportunity for attendees each and every year,” said Darmohraj. “With new exhibiting companies, new innovative products from repeat exhibitors, and even changes to the floor layout, we strive to provide the most beneficial experience to all each year.”

Described by attendees as, engaging, insightful and informational, this year’s Global Pet Expo Academy was also a huge success with more than 1,600 attendees, a 23 percent increase over 2016. Managed by PIDA, the 2017 seminar lineup featured 29 different seminars from 16 expert instructors in the fields of marketing, social media and technology, merchandising, management, personnel and retail operations.

Additionally, PIDA unveiled an updated marketing program at the Show built around the theme of The Power of D, Growth through Distribution. Along with their seminars, PIDA worked to educate those new to the industry or any who’ve yet to work through a distributor, to better understand the value proposition of the manufacturer-distributor relationship.

“We had hundreds of new companies at this year’s show and many of them are lost when it comes to working with distributors or setting up a distribution network,” PIDA President Steve King said. “It is our responsibility and the responsibility of our show to ensure we’re setting our attendees up for the best possible chance for success in this industry.”

The 2017 Show featured more new product launches than any other show in the industry, and had nearly 1,000 entries in the newly designed 30,000 square-foot New Products Showcase alone. Now in its seventh year, the New Products Showcase awards presentation was a highlight for many. The “Best in Show” ceremony took place on the show floor where awards were handed out to Best in Show, Second and Third place winners across nine categories. Primetime Petz LLC took home the top prize in the Cat category with their new “Catysmile Backpack Cat Carrier” and West Paw Design took home top Dog category award with their new “Qwizl treating toy. With more entrants than ever, buyers narrowed down top picks to determine the winners. Visit the press center on GlobalPetExpo.org for a full list of the New Products Showcase winners.

Global Pet Expo also garnered national media attention from those within the industry and outside the industry as outlets were eager to share the latest trends and products with their pet-owning audience. To representatives covering for The TODAY Show, TLC network, Reader’s Digest, NPR Radio and more, Global Pet Expo provided fun and exciting content on endless amounts of pet product and ownership information.

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Keeping up with the new and emerging social trends, the premier industry event focused on new tactics to reach both those at the Show and those who couldn’t make it this year. Facebook Live was used to give a tour of the Show Floor and interview featured speakers and Show attendees, which collectively garnered over 15 thousand views. In addition to live videos, Global Pet Expo also featured a new Snapchat filter, which was seen by almost 7,500 people, giving the show additional branding to a new social audience.

“As the social landscape is ever-changing, it’s important that we find new and engaging ways to connect with our audience and encourage the sharing of information,” added Darmohraj. “We’re continuing to see more views of our Facebook Live videos, allowing us the opportunity to broaden our reach and impact.”

Also released at the ahow were APPA’s pet industry spending figures. There was a record-breaking $66.75 billion in pet spending in 2016, up $6 billion from 2015. Estimated spending for this year is $69.3 billion, amounting to another 3.9 percent of growth. The release can be found in its entirety in the association’s press center at www.americanpetproducts.org.

Global Pet Expo is open to independent retailers, distributors, mass-market buyers and other qualified professionals. It is not open to the general public. The 2018 Global Pet Expo will take place Wednesday–Friday, March 21-23, 2018, in Orlando, FL, at the Orange County Convention Center.

“As always, we cannot do this without the support of the industry and would like to thank everyone that participated in this year’s Show, making it the biggest Global Pet Expo ever,” added Darmohraj.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Earth Animal Donates $25K to Food Bank

The 2019 effort resulted in a $25,000 donation.

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(PRESS RELEASE) Since 1979, Earth Animal has been on the path of offering kindness, healing and support to animals, people and the Earth. For the past 12 years from Oct. 1 to Dec. 31, Earth Animal’s Mitten Project has offered support to the Connecticut Food Bank’s Child Hunger Impact Program (CHIP) through various fundraising opportunities.

The 2019 effort resulted in a $25,000 donation.

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CHIP (formerly the Back Pack Project) offers school-based children fresh food for entire families over the weekend with the hope of getting all children healthy and ready to learn at school each Monday morning. The program is offered in Connecticut at 19 school sites, serves more than 2,319 children and 1,955 families each weekend during the school year.

Earth Animal invited local businesses and partners to participate. In addition, the company also had its first Merry Mitten Day event at its flagship retail store in Westport, gained support with local dog-friendly breweries during Octoberfest, offered a holiday “Sip & Shop” in Southport at J. McLaughlin, promoted the mission at a gala event at the Black Rock Yacht Club, plus an adoption event with Adopt-A- Dog at Half Full Brewery in Stamford, CT.

“Every year the number of families with food needs in Connecticut increases and as a company whose mission is to enhance quality of life for all Earth’s animals, we feel it’s our responsibility to support our community. It is our pleasure to match every penny donated during our Mitten Project,” says Susan Goldstein, co-founder of Earth Animal. “We are so happy to see the fundraising efforts increase each year. We raised $12,695. And, with Earth Animal’s match, our final donation to the CT Food Bank was $25,390 making it our largest donation yet.”

Earth Animal thanks its partners in the fundraiser: Adopt-A-Dog, Allied Printing Services, Anthony Musto Law Firm, Ash Creek, Black Rock Yacht Club and its members, Caitlyn Salon Studio, Choice Pet, Coldwell Banker, Fabicare Dry Cleaners, Flipside Restaurant, Friendly Cleaners, Grand Design Nails, Green Field Hill Groomers, Half Full Brewery, Inform Inc., J. McLaughlin- Southport, KL & Sam, Lachat Holiday Farmer’s Market, La Moda, Millie Raes, Paul Harris of Cole Harris Architects, Styles, Trinity Church, Trumbull, CT, The Beer’d Brewing Co., Tusk, UPS Store-Westport, and Westport Hardware.

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Global Pet Expo and Pet Store Pro Offer Free Webinar for Retailers

It takes place on Wednesday, Jan. 29 at 10 a.m. Eastern.

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(PRESS RELEASE) The latest installment in a series of free webinars hosted by Global Pet Expo and Pet Store Pro will prepare you to make the most of your attendee experience atGlobal Pet Expo in February. This free webinar, presented by Curt Jacques, West Lebanon Feed & Supply, takes place on Wednesday, Jan. 29 at 10 a.m. Eastern.

It will cover:

  • Show pre-planning strategies to add maximum opportunities for growth in your store.
  • How to “reverse engineer” your buying directives. Don’t just bring back new products to your store, but collect new ideas that will help build loyalty and sales.
  • More tips on adding value of attending Global Pet Expo.
  • How networking gives you the Inside track and helps you avoid being stuck on the “outside.”
  • Educational opportunities at the Global Pet Expo Academy.
  • The financial impact of selecting the right employees to attend Global with you.

Jacques is the president/owner of West Lebanon Feed & Supply (2013 Global Pet Retail Excellence Award Winner) and Retail Mechanics Business Consulting. With more than 40 years of sales and marketing experience in the pet and animal industry, Jacques is well versed in the world of retail/wholesale from numerous vantage points. Known in the industry as a forward-thinking entrepreneur who challenges the paradigm with his fresh, out-of-the-box approach, Jacques has garnered attention from business leaders across the country and he has been repeatedly called upon to consult and assist other companies with their own business-development strategies.

Global Pet Expo (globalpetexpo.org) and Pet Store Pro (petstorepro.com) present a series of free webinars throughout the year to help pet retailers improve their business practices and be more successful. Featuring speakers from the Global Pet Expo Academy in Orlando, these webinars offer expert advice on all aspects of a pet retail business, including marketing, business development, staff training, merchandising, and more. Learn more about upcoming webinars, register and view past webinars at globalpetexpo.org/pida/webinars.asp

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American Pet Products Association Announces Staff Promotions

It has a total of three staff promotions.

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(PRESS RELEASE) American Pet Products Association CEO Steve King has announced three staff promotions including Tracey Wilson as associate director, special events and meetings, Chris Bonifati as manager, attendee services, and Corinne Stoutenberg as manager, industry relations.

Wilson is responsible for a wide variety of tasks associated with planning and executing Global Pet Expo, including vendor management, coordinating meeting rooms for exhibitors and overseeing the largest new products showcase of any pet industry trade show. Wilson is one of the association’s longest serving employees, having been with APPA since January 2000. She previously served as senior show manager, special events and meetings. Wilson earned her bachelor of science in hotel/restaurant management from the University of New Haven in West Haven, CT, and is a member of the International Association for Exhibition Management, the American Society of Association Executives and the Professional Convention Management Association.

Having previously served as assistant manager, attendee services, Bonifati has been with APPA since February 2015. He manages Global Pet Expo buyer registration, maintains the buyer database, provides indepth attendee analytics, and oversees the attendee qualification process on-site at the trade show. He completed IAEE’s Certified Exhibition Management program in September 2019 and graduated with the certification in December. Bonifati earned his bachelor’s degree from Boston College and is a member of the IAEE Young Professionals.

In her role, Stoutenberg manages APPA board of directors’ engagement and meeting planning, overseeing and executing all meeting functions for board meetings as well as other industry-related initiatives. She also manages Global Pet Expo exhibitor registration, oversees registration logistics on-site at the trade show, and is responsible for the development of Global Pet Expo’s official show directory. Stoutenberg has been with APPA since March 2017, having previously served as associate manager, industry relations. She received her bachelor’s degree from SUNY Purchase College, and is a member of American Society of Association Executives and International Association of Exhibitions and Events.

“We are thrilled to be promoting these three team members that all play integral roles in the continued growth and success of the association and Global Pet Expo,” King said. “We look forward to their future contributions and accomplishments at APPA.”

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