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GPE: Hero Pet Brands & Instagram Star Ella Bean




What: Hero rescue pup, Instagram star and fashion sensation Ella Bean will help Hero Pet Brands celebrate its new name at this year’s Global Pet Expo. 

Hero Pet Brands invites show attendees to:

  • Meet Ella Bean and her mom Hilary at the company’s booth, #2235.
  • Stop by the company’s interactive photo booth to be a hero too.  For every GIF shared, Hero Pet Brands will make a donation to I.C.A.R.E. Dog Rescue.
  • Take a tour of the booth to see what’s new in Hero Pet Brands’ product lines:  Simple Solution, Bags on Board, Vet’s Best, and Buffalo Range.
  • Watch out for Hero Pet Brands’ special red-caped brand ambassadors on day one in the lobby.  They’ll be distributing tickets containing info about HPB’s booth activities.  Show attendees can drop off their ticket at the HPB booth to enter a raffle for a new Apple HomePod.

When: Wednesday, March 21, 2018.


  • 10-11 AM.
  • 12:30-1:30 PM.
  • 3:30-4:30 PM.

Where: The Hero Pet Brands booth, #2235, at Global Pet Expo.



A tiny 4 pound Yorkshire terrier mix, Ella Bean ( is one of the most popular dogs on Instagram, with over 111,000 followers.

Hero Pet Brands manufactures and distributes a wide range of innovative pet care products.  The company’s family of high-quality brands includes Simple Solution, Vet’s Best, Bags On Board, OUT! Pet Care, Natural Care, and Buffalo Range Treats.  Products include stain and odor removers; pads and diapers; flea and tick control; buffalo rawhide chew; waste pick-up bags and dispensers; training aids, and veterinarian-formulated natural products.  All are available nationwide at pet specialty retailers, independent pet stores and online.  For more information, visit


Before the show:  Ruth Thomas,
At the show:  Liana Miller,





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