(PRESS RELEASE) The Ladybird Excellence Award is more than an accolade—it’s a bold declaration of what’s possible when innovation, integrity, and courageous leadership collide. Created by Peggy I. Pleines, a high-stakes strategist and powerhouse behind some of the pet industry’s most daring growth stories, this award recognizes brands that don’t just follow trends—they redefine them.
Peggy I. Pleines
Peggy I. Pleines, founder and CEO of My Ladybird Enterprise AG, is globally known for her ability to spot untapped potential and scale brands with speed, soul, and strategy. With over 20 years of experience in the pet industry and beyond, she’s built a reputation as the go-to expert for navigating complexity, unlocking opportunity, and creating movements that last.
“Decision-making is our ultimate superpower. When done boldly and with purpose, it changes everything,” says Peggy.
2025 Award Winners: Innovation with Heart
Bosco and Roxy’s | Innovation & Resilience
From joyful daycare cookies to North American delight—proof that fun, ethics, and imagination belong together.
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Green Juju | Innovation & Adaptability
A homemade smoothie that launched a revolution in pet wellness, born of love and fueled by whole-food truth.
Health Extension | Game-Changing Product & Ethical Leadership
Three generations of family-driven innovation—fresh meals, sustainable toys, and customer-first leadership.
LucyBalu | Premium Innovation & Sustainable Design
Modern, minimal, and modular—design-forward pet furniture that blends aesthetics with responsibility.
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Perdue Foods | Ethical & Sustainable Business
From farm to bowl, their pet nutrition brands are setting new standards in transparency and sustainability.
West Paw | Purpose-Driven Leadership
A Certified B Corp crafting eco-friendly toys—and a blueprint for joyful, values-driven business.
A Vision Bigger Than an Award
Peggy isn’t just awarding excellence—she’s amplifying it. With a mission to shine a light on the fearless, the ethical, and the imaginative, the Ladybird Excellence Award is part of a broader movement to elevate conscious business worldwide.
“If these brands are rocket ships,” Peggy says, “then I’m the launchpad. My job is to help them take off—and stay in orbit.”
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Through My Ladybird Enterprise AG, Peggy mentors and advises purpose-led brands, helping them scale with clarity, creativity, and commercial strength. Her track record spans continents and categories—but her compass is always the same: courage, conviction, and deep-rooted care.
About the Award
The Ladybird Excellence Award honors fearless leadership and transformative innovation in the pet industry and beyond. Winners are recognized for impact, ethics, originality, and bold vision. This isn’t just an award. It’s a movement. Bold decisions change the world. The next could be yours. Learn more: myladybird@peggypleines.com
