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Green Litter, Calming Shampoo, Functional Treats and More Latest Releases

All the newest for your pets in May.




Industrial Fun

For its latest dog toy line, SODAPUP looked to hardware, lawn and garden, and farm and feed stores for inspiration. Industrial Dog features durable rubber toys in the shapes of gears, lug nuts, anchor shackles and wire nuts, just to name a few.


Green Litter

ULTRA PET COMPANY uses the stems of orange trees to make EcoKITTY EcoCrystals, an all-natural, sustainable and biodegradable cat litter. It has an absorbency rate of more than 600 percent and forms strong, easy-to-scoop clumps. Calcium carbonate helps keep the litter box fresh and odor-free. Available in 7-pound bags.



For Sick Pups

UNDER THE WEATHER has introduced three freeze-dried dog foods enhanced with bone broth. Available in chicken, hamburger and bison recipes, the broth supports digestive health and provides nutrients, with added electrolytes helping to maintain healthy hydration levels in times of digestive upset and diarrhea. The broth also supports joint health, helps with liver detoxification and boosts immunity. All ingredients are raised or grown in the U.S.A., and the cage-free chicken and grass-fed beef and bison were raised without antibiotics or hormones, and processed in a USDA human-grade facility. Available in 6.5-ounce pouches.


Brush-Free Dental Care

Anyone who has tried to brush a reluctant dog’s teeth will appreciate CARDINAL PET CARE’s new Remedy+Recovery Plaque Re-Lease Quick Melt. A pet parent simply places the tablet inside their dog’s cheek, where it will dissolve to remove plaque and tartar, above and below the gum line. All-natural cranberry extract also adheres to dental surfaces and interferes with the plaque-forming process. Available in 31-tablet count.


Kitty Likes

Cats with allergies to — or who simply dislike — chicken will appreciate Wholly Fish! Chicken-Free Feline Treats from EMERALD PET. Available in salmon or tuna, they do not contain fish meal, grain, gluten, soy or dairy. Wholly Fish! Chicken-Free + Digestive Health Treats also features ginger and turmeric to support digestion and reduce inflammation.



Keep Calm & Bathe On

Not all dogs and cats — especially cats — love bath time. KIN + KIND’s organic CBD Dog|Cat Calming Foam helps to alleviate some of the stress by being waterless and not requiring rinsing, and by containing calming lavender and sage, plus witch hazel to support absorption of the CBD. Natural coconut and olive oils, and glycerin, attract and lock in moisture. Available in 8-ounce bottles.


Functional Treats

Golden Health and Chill’n launch the Dog Apothecary line from LORD JAMESON. Golden Health features turmeric to support joint health. Chill’n has 3 mg PCR hemp for anxiety and overall wellness, as well as organic chamomile and hemp hearts. Both contain coconut and flax seeds, but no wheat, corn, soy, dairy or artificial colors, flavors or preservatives. Available in 6-ounce bags.


Wall-Mounted Pet Feeder

Elevated pet feeders promote better eating posture. KITCHEN DOG takes the concept a step further with its wall-mounted feeder that also eliminates tripping hazards and spills. The result: a healthier pet and a tidier eating area. The feeder can be hung at a comfortable height, with the bowls and feeder itself easily removable for cleaning. All pieces are made in the U.S.A., BPA-free and dishwasher safe. Available in a variety of colors and sizes to suit a variety of homes and companion animals.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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