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Green Litter, Calming Shampoo, Functional Treats and More Latest Releases

All the newest for your pets in May.

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Industrial Fun

For its latest dog toy line, SODAPUP looked to hardware, lawn and garden, and farm and feed stores for inspiration. Industrial Dog features durable rubber toys in the shapes of gears, lug nuts, anchor shackles and wire nuts, just to name a few.

sodapup.com

$12.99-$16.99

Green Litter

ULTRA PET COMPANY uses the stems of orange trees to make EcoKITTY EcoCrystals, an all-natural, sustainable and biodegradable cat litter. It has an absorbency rate of more than 600 percent and forms strong, easy-to-scoop clumps. Calcium carbonate helps keep the litter box fresh and odor-free. Available in 7-pound bags.

ultrapet.com

$19.99

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For Sick Pups

UNDER THE WEATHER has introduced three freeze-dried dog foods enhanced with bone broth. Available in chicken, hamburger and bison recipes, the broth supports digestive health and provides nutrients, with added electrolytes helping to maintain healthy hydration levels in times of digestive upset and diarrhea. The broth also supports joint health, helps with liver detoxification and boosts immunity. All ingredients are raised or grown in the U.S.A., and the cage-free chicken and grass-fed beef and bison were raised without antibiotics or hormones, and processed in a USDA human-grade facility. Available in 6.5-ounce pouches.

undertheweatherpet.com

$13.99

Brush-Free Dental Care

Anyone who has tried to brush a reluctant dog’s teeth will appreciate CARDINAL PET CARE’s new Remedy+Recovery Plaque Re-Lease Quick Melt. A pet parent simply places the tablet inside their dog’s cheek, where it will dissolve to remove plaque and tartar, above and below the gum line. All-natural cranberry extract also adheres to dental surfaces and interferes with the plaque-forming process. Available in 31-tablet count.

cardinalpet.com

$24.99

Kitty Likes

Cats with allergies to — or who simply dislike — chicken will appreciate Wholly Fish! Chicken-Free Feline Treats from EMERALD PET. Available in salmon or tuna, they do not contain fish meal, grain, gluten, soy or dairy. Wholly Fish! Chicken-Free + Digestive Health Treats also features ginger and turmeric to support digestion and reduce inflammation.

emeraldpet.com

$4.99

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Keep Calm & Bathe On

Not all dogs and cats — especially cats — love bath time. KIN + KIND’s organic CBD Dog|Cat Calming Foam helps to alleviate some of the stress by being waterless and not requiring rinsing, and by containing calming lavender and sage, plus witch hazel to support absorption of the CBD. Natural coconut and olive oils, and glycerin, attract and lock in moisture. Available in 8-ounce bottles.

kin-kind.com

$29.99

Functional Treats

Golden Health and Chill’n launch the Dog Apothecary line from LORD JAMESON. Golden Health features turmeric to support joint health. Chill’n has 3 mg PCR hemp for anxiety and overall wellness, as well as organic chamomile and hemp hearts. Both contain coconut and flax seeds, but no wheat, corn, soy, dairy or artificial colors, flavors or preservatives. Available in 6-ounce bags.

lordjameson.com

$12.99

Wall-Mounted Pet Feeder

Elevated pet feeders promote better eating posture. KITCHEN DOG takes the concept a step further with its wall-mounted feeder that also eliminates tripping hazards and spills. The result: a healthier pet and a tidier eating area. The feeder can be hung at a comfortable height, with the bowls and feeder itself easily removable for cleaning. All pieces are made in the U.S.A., BPA-free and dishwasher safe. Available in a variety of colors and sizes to suit a variety of homes and companion animals.

kitchendog.com

$49.99

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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FEATURED VIDEO

CANDACE D'AGNOLO

How to Keep New and Potential Hires From 'Ghosting' You

Catch the replay of this PETS+ Live! Lunch & Learn webinar hosted by Candace D’Agnolo of Pet Boss Nation. This episode featured Candace expanding on her June PETS+ column on preventing new hires and job candidates from “ghosting” you. Hint: Much of her advice will help you make better hires and keep happier employees.

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Rev Your Boutique Sales with These 8 Products

Boutique-inspired gifts for pet lovers and their fur babies.

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LOOKING FOR SOME RETAIL inspiration? Here are eight items across a range of price points, that provide some gift ideas for pet lovers as well as some boutique-inspired items for dogs and cats to liven up your store.

My Pet Pail

Pet Partners Worldwide

KEY FEATURES: Ultimate travel accessory. Retro-style design in six colors, comes with removable bowls, and two 20-ounce bottles.

SALES TIP: As added bonuses, the pail’s handle doubles as a dog collar, the strap is a leash, and there’s a built-in poop-bag dispenser.

mypetpail.com, (800) 850-4993

$89.99

Pet Greens Cat Grasses

Bell Rock Growers

KEY FEATURES: Live grasses available in two varieties: wheatgrass and a blend of oat, rye and barley. Safe and organic superfood for pets.

SALES TIP: Having these plants around will add a vibrant touch of green to your store. Pair them with fun, animal-themed planters.

bellrockgrowers.com, (888) 943-2847

$33.99 pack of 6

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Pet DeLux Treat Jar and Nested Bowl Set

Faux Paw Petique

KEY FEATURES: Boxed gift set features treat jar and two matching bowls for food and water. Lead-free, dishwasher- and microwave-safe.

SALES TIP: In four cat- and dog-inspired designs (Cuties Beaucoup shown here) created by California artist Debby Carman.

fauxpawpetique.com, (949) 274-3111

$79

Decorative Pillow

Up Country

KEY FEATURES: Pet love is the best kind, and this 20-by-20-inch accent pillow says it all. Made in the USA, part of a full line of decorative pillows.

SALES TIP: Cover zips off for easy cleaning (especially dog hair!).

upcountryinc.com, (800) 541-5909

$45

Car Magnets

Dog is Good

KEY FEATURES: “All you need is dog.” “Dog hair, don’t care.” Dog devotees will respond to the pithy phrases on this series of 4-by-6-inch oval car magnets from a brand that celebrates the dog/human bond.

SALES TIP: Display these fun, impulse-buy items near the registers.

dogisgood.com, (562) 735-0219

$5.99

Pendleton Pet Shearling Throw

Carolina Pet Company

KEY FEATURES: A scallop-shaped shearling throw with microfiber backing to protect furnishings from pet hair. Measures 24 by 40 or 33 by 66 inches and is machine-washable.

SALES TIP: Luxury look and feel, at a price that feels affordable.

carolinapetcompany.com, (803) 364-9333

$59.99 / $49.99

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Poopy Packs

Metro Paws

KEY FEATURES: Pet waste bags don’t have to stink, thanks to these colorful and biodegradable bags, in a variety of package sizes and designs, including XL bags and cat litter liners.

SALES TIP: Metro Paws are exclusively sold to independent retailers, so you don’t have to compete with big boxes.

metropaws.com, (347) 948-7297 ext. 2

$7.99-$14.99

Dog Bone Silicone Cake Pan

Puppy Cake

KEY FEATURES: Your customers can celebrate a pup’s milestone by baking a bone-shaped cake. Commercial-grade silicone, dishwasher and microwave safe, 7 by 10 by 2 inches.

SALES TIP: See Benchmarks in this issue (page 44) for inspiration on displays of party-themed accessories for a canine or feline fiesta.

puppycake.com, (412) 943-7250

$11.99

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Fresh from Global: 6 More Latest Releases

PB and CBD!

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PB & CBD

Easy Squeezy and Smooth & Dreamy from ROWLEY’S GOOD STUFF combine CBD and peanut butter in two formulas. Pet parents can give Easy Squeezy during the day, with its 750mg of active, medical-grade CBD and natural honey working to relieve discomfort, pain or anxiety. Smooth & Dreamy adds to that organic skullcap for trouble sleeping and restlessness. Each 3.9-ounce tube comes with a bamboo key to get every last drop.

rowleysgoodstuff.com

$80

Home Sweet Home

Aquatic as well as terrestrial animal and plant species can live and thrive in the EXO TERRA Paludarium. The bottom has an extra-high glass front, providing a higher water level and increased water volume compared to common terrariums, which allows enthusiasts to keep aquatic animals and plants adjacent to the land section. A false bottom supporting the land section can accommodate and hide aquatic appliances and double as a biological filtration media.

hagendirect.com

$79.99-$154.99

Scaly Good Fun

Dogs and cats alike benefit from snuffle matts, as sniffing and digging engage the brain and body. With PETIQUE’s Fish Snuffle Mat, they move the colorful scales to find hidden treats and food. Bonus: The fabric produces barely any fuzz, remaining intact and safe even with strong diggers.

petique.com

$29.99

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For Artistic Cats

Global attendees were buzzing about the new Yeowww!-ola Catnip Crayons from DUCKYWORLD PRODUCTS. The set of three colorful toys features durable cotton twill and comes filled with organically grown catnip. Putting together a back-to-school display later this summer? This fits right in.

yeowww.com

$9.89

For Indies Only

PETS GLOBAL introduces Essence, a line of wet and dry pet food for dogs and cats, sold exclusively through independent brick-and-mortar pet businesses. It contains 85 percent animal protein ingredients and comes in Ranch & Meadow (boar, goat, lamb and pork), Air & Game (guinea fowl, duck, turkey and chicken) and Ocean & Freshwater (herring, sardines, mackerel and salmon). Chia seed oil, coconut flour and pumpkin, as well as an exclusive vitamin pack produced in Europe by a human consumable vitamin plant, are on the ingredients list. Flax seed, alfalfa, potatoes, green and field peas, and sunflower oil are not.

essencepetfoods.com

$1.89-$94.99

Tug Toy or Toothbrush?

Dogs don’t like getting their teeth brushed, even when trained from an early age. Enter the Tug N Brush. When a dog bites down on the toy, its soft nubs gently massage gums, remove residue and freshen breath. When a pet parent tugs on the toy using its rope ends, it slides along tongue and teeth to further clean the mouth. Toothpaste, sold separately, easily applies and provides a treat on top of play.

thetugnbrush.com

$19.99

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8 Products to Keep Cats and Dogs Secure in the Car

Car safety becomes a priority for pet parents.

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A GROWING NUMBER OF states — New Jersey, Hawaii, Arizona, Connecticut and Maine, among others — have laws regulating the safety of people and their pets in transit. Even when it’s not mandatory, pet owners are catching on to the importance of safely transporting their animals and limiting driving distractions. Here are eight restraints and other accessories, some crash-tested and all pet-approved.

Buckle n’ Go

K&H Pet Products

KEY FEATURES: Mesh-sided safety seat keeps pet contained. Lead attaches to pet’s collar or harness and snaps into seat belt buckle. Comes in two sizes and two colors.

SALES TIP: One-year limited warranty can add to pet owners’ peace of mind.

khpet.com, (877) 738-5188

$82.99 / $99.99

Impact Dog Car Harness

Kurgo

KEY FEATURES: Available in four sizes, for dogs 10-110 pounds. Crash tests conducted on small, medium and large dummies. Design features four adjustment points and padded chest plate.

SALES TIP: Show Kurgo’s 30-second video of their product crash tests and you’ll likely convert some skeptics.

kurgo.com, (877) 847-3868

$79

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Natural-Step Ramp

Gen7Pets

KEY FEATURES: Getting up and down steep surfaces can be tough on older dogs. This 7-foot long ramp features a wide surface, auto-locks in place and has fake grass for easy gripping.

SALES TIP: Ramp folds up for easy storage and weighs only 17 pounds.

gen7pets.com, (610) 913-1906

$99.99

Bergan Auto Harness

Coastal Pet Products

KEY FEATURES: Crash-tested, available in four adjustable sizes. Run seat belt through harness loops. D-ring connects to any leash for transition from car to walk.

SALES TIP: If the pet is involved in a crash, Coastal will replace the harness for free.

coastalpet.com, (800) 321-0248

$24.99-$33.99

SHERPA Forma Frame Carriers

Worldwise

KEY FEATURES: Crash-tested carriers that use existing LATCH and car seat tether systems for three strong points of contact. Two sizes, for cats and small dogs.

SALES TIP: It’s multi-modal: Extra-small size is part of the Guaranteed On-Board program, a partnership with airlines to standardize pet carriers.

worldwise.com, (303) 623-3327

$149.99 / $199.99

Load Up Harness

Ruffwear

KEY FEATURES: Built with strength-rated hardware and components that withstood rigorous crash testing. Attaches to existing seatbelts, allowing dog to sit or lie down.

SALES TIP: Restraining the dog in the back seat is the goal, while also maintaining comfort on roadtrips.

ruffwear.com, (888) 783-3932

$7.49

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Sleepypod Atom

Sleepypod

KEY FEATURES: Sleek, modern pet carrier doubles as a car seat and airplane travel carrier. For dogs and cats up to 12 pounds.

SALES TIP: Atom has many of the same design features as the Sleepypod Air, with a scaled down size and smaller price tag.

sleepypod.com, (626) 421-6818

$109.99

Drive Harness

EzyDog

KEY FEATURES: Crash-tested safety solution for dogs, featuring an EVA foam that conforms to the dog for a custom fit. Comes in three adjustable sizes.

SALES TIP: Point your customers to the website, which has detailed instructions and video tutorials for getting the perfect fit.

store.ezydog.com, (877) 3EZYDOG

$99

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