(PRESS RELEASE) MANSFIELD, MA — Hagen Group, a global leader in the Pet Industry, announces the appointment of Stephen Barth as Senior Vice President of Sales, All Channels. In this newly expanded leadership role, he will oversee all aspects of Hagen’s U.S. sales strategy across independent pet, specialty retail, mass, e-commerce, and emerging channels, helping to drive growth, customer partnerships, and market expansion.
Stephen Barth
Barth has a deep track record of success as a sales executive and strategic business leader, with over 20 years of experience scaling multi-channel businesses in dynamic markets. Throughout his career, he has built high-impact strategies that contributed more than 50% of annual revenues, led billion-dollar sales organizations, and helped transform companies from the startup phase to major acquisitions.
Most recently, Barth held senior leadership roles at BARK, including Vice President of Global Retail Sales and Vice President of U.S. Retail Sales, where he helped expand BARK’s retail footprint and strengthen key partnerships. Before that, he spent over 15 years at Blue Buffalo, where he led Pet Specialty and Food/Drug/Mass (FDM) channels and played a key role in the brand’s remarkable growth and subsequent acquisition by General Mills.
He is widely recognized for his strengths in revenue growth, strategic planning, channel management, and e-commerce, as well as his proven ability to lead high-performing teams and foster long-term customer relationships.
“Stephen’s deep industry expertise, passion for innovation, and proven leadership across all retail channels make him the ideal person to help guide our next phase of growth,” said Rolf Hagen Jr., CEO at Hagen Group. “He will play a critical role in the organization as we expand our presence in the rapidly expanding consumables space.”
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Barth added: “It’s exciting to join the Hagen Group during such an important and dynamic time for the company. The team has established an impressive portfolio of trusted brands and solid partnerships throughout the pet industry. I’m eager to collaborate with our customers, partners, and internal teams to fuel growth, introduce innovative solutions, and support pet parents and their pets in living healthier, happier lives.”
About HAGEN GROUP
Caring for pets since 1955, the family company founded by Rolf C. Hagen, with offices and distribution centres in the US, Canada, the UK, Germany, and Asia, services customers on every continent worldwide and has grown to become the world’s largest privately owned, multinational pet products manufacturer and distributor. Driven by a common bond of love and compassion for animals, Hagen is dedicated to creating practical and innovative products that enhance the health and welfare of pets worldwide. Comprised of market-leading brands like BIONIC, Exo Terra, Fluval and Catit, the Hagen group company will continue to invest in product innovation, pinnacle nutrition and consumer experience.
