(PRESS RELEASE) Hagen Group made a major splash at this year’s Global Pet Expo, marking its first show since becoming fully partnered with Phillips Pet Supply. From groundbreaking innovations to a stunning live animal display, the energy around Hagen was undeniable.
The company proudly introduced over 100 new products across its family of brands, reinforcing its commitment to continuous innovation, category leadership, and supporting retail partners.
Doubling Down on the Cat Category
A major theme this year? CAT.
The cat category remains one of the most underserved and ripe with opportunity — and Hagen is leaning in with intention, innovation, and investment. Hagen’s premium Catit brand offers solutions that elevate the cat experience for both pet parents and retailers. From nutritional innovation to treat expansion to thoughtful product design, Catit continues to be a leader.
New from Catit at Global Pet Expo includes:
- Catit Recipe Double Fusion Cat Food, a dual-texture innovation that combines taste, texture, and premium nutrition in every bite.
- A significantly expanded Catit Creamy assortment, riding the wave of the lickable treat trend and deepening consumer engagement.
Innovation Across Every Category
Other standouts included:
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- Exo Terra’s breakthrough in reptile lighting.
- Best in Show New Product Award win for the new and improved Exo Terra Heat Mat, a testament to the company’s commitment to both innovation and animal care.
- The Fluval Aquatics team unveiled sleek VISI aquarium sets, featuring low-iron, colorless glass and modern integrated stands.
- The show-stopping FLUVAL LIV, the industry’s first commercially available micro aquascaping aquarium.
- HARI bird nutrition line, showcasing a full range of lifetime nutrition solutions for the Psittacine community.
A Booth That Brought the Animal World to Life
Also seen at the Hagen booth:
- Over 30 Exo Terra terrariums featuring 25+ species of reptiles.
- Stunning live aquarium displays.
- A champagne toast to our flagship Fluval brand, celebrating a milestone of 50 Years of innovation in the Aquatic category this year
- And a special appearance by WOLFE and YETI, two showstopping Maine Coon cats available for showtime cuddles.
A Partnership Built to Grow With You
This was also a milestone moment — Hagen’s first Global Pet Expo as a fully integrated partner with Phillips Pet Supply. Thanks to this expanded partnership, more retailers than ever now have access to Hagen’s world-class brands, robust innovation pipeline, and strong marketing support.
“We’re building something special with Phillips,” said Jeff San Souci, Vice President, Marketing. “Together, we’re unlocking new growth for our retail partners, and the response at Global Pet Expo proved that the momentum is real.”
With SuperZoo around the corner, Hagen is just getting started. Its product pipeline is packed with innovation — especially in cat. More to come in the coming months.
