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Healers PetCare, Biolley Farms Join Forces to Save the Rainforest

The goal really is to make sure that the farmer gets the price for the product.

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(PRESS RELEASE) Healers PetCare has announced a new partnership with products partner Biolley Farms to help further the latter’s mission to save the Costa Rican rainforest.

Terri Entler founded Healers in 2009, creating her own dog first aid and safety product line that improved upon the limited available options. The company has since partnered with other women-owned operations in the Pacific Northwest to offer additional pet health remedies, joining forces with Healing Tree Naturals and Biolley Farms in 2018.

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“Most companies can’t tell you the name of the farmers from whom they buy their ingredients,” Entler said. “Biolley’s owner, Jennifer Long, and I go back 40 years. We are both committed to growing our businesses, but at the same time giving back and empowering women.”

Healers is expanding its Biolley Farms partnership. The Costa Rica-based natural farm not only cultivates organic crops like arabica coffee, black pepper, papaya leaf tea, and turmeric, but also provides educational and employment opportunities to farmers in one of the poorest regions of the country. It aims to turn local farms into organic food forests and has turned its focus toward protecting the local rainforest.

“Purchasing Healers products now means you are supporting conservation,” Entler said. “You’re also promoting women-owned businesses, and empowering women and other farmers in the region to earn livable wages so they can support their families.”

The efforts focus on an area next to the largest international protected rainforest in Central America, La Amistad International Park, in a remote, southern region of Costa Rica. The heart of the project is Biolley in Buenos Aires Puntarenas, Costa Rica, on a farm called Finca Lilo.

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“Finca Lilo is a model farm, and we’re regenerated the soil on the property and in the different lots where we’re cultivating,” Long explained. “We’re creating food forests in the rainforest through permaculture and biointensive farming, and recently branched out to bring on five more women farmers. We’re centering our focus on women who need extra income and giving them that empowerment to cultivate with us. What we’re cultivating is medicine.”

Rainforest interrelated crops are used for medicinal purposes and grown under the purest conditions. The organization aims to help give farmers income to survive and aid them in developing their individual microbusinesses to ensure they generate profits.

“Our goal really is to make sure that the farmer gets the price for the product, which includes the human energy, the resource, and profits, above all,” Long said. “This will allow them to continue to farm, cultivate, and continue their way of life doing things they’re already familiar with. It won’t force them to sell their land for next to nothing to industrial farmers who are really chomping at the bit to buy up those farms, which will only create more poverty and a worse situation for all of us on the planet.”

Industrial farming practices are creating disaster zones, she added, leaving regions that are already resource-poor worse off. The international initiative is looking for help with land acquisition to protect against such operations, many of which are illegally purchasing land directly next to protected rainforests.

“The rainforest itself is a very special place on the planet,” Long said. “It’s home to 4 percent of the world’s biodiversity. It’s a very special place, and we’d like to protect it. It’s still pristine. It still has a chance. It’s a corner in the world all of us can save.”

Purchasing products from other Biolley farmers who work in alliance with Finca Lilo gives consumers potent natural medicines, keeping users healthy while also giving cultivators much-needed jobs.

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“By buying our golden paste, our customer is receiving a product that has been tested to be high in curcumin levels and produced in a nonpolluted region with very rich soil,” Entler said. “Healers then shares the profit with the farm, enabling it to reinvest in education, empower women, and provide a better quality of life for the farmers.”

Additional Healers products will soon be created from other Biolley products, creating a better network of stability for those who grow and harvest the natural ingredients.

“We are creating a product roadmap that will use additional ingredients from this region that are excellent for pet health,” Entler said. “The more we can buy from Biolley, the greater the profits and the more investment goes into saving the rainforest and the land from industrial development. It also enables a better life for the families in the region. It’s a win-win for everyone.”

healerspetcare.com, biolleyfarms.com

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Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Extract Labs Partners with Colorado State University to Fund Canine Cancer Research

Researchers are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells.

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(PRESS RELEASE) Extract Labs, a Colorado-based hemp extraction lab, has announced that it is funding cancer research currently being conducted at Colorado State University at the James L. Voss Veterinary Teaching Hospital.

Specifically, researchers at CSU are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells. The research began in early 2019 to learn how CBD interacts with cancer cells, alone and in combination with a commonly used radiation therapy mechanism.

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Cannabidiol or CBD has been shown to possess anti-tumor effects in human and rodent gliomas, and several studies demonstrate a similarity in canine and human gliomas. The initial phase of research is almost complete, and the team at Colorado State University hopes to publish study results within the next year.

“We are proud to be one of the few CBD companies in America currently funding canine cancer research through a university that is world-renowned for its medical care and research,” said Craig Henderson.

Extract Labs, a one-stop destination for a wide range of CBD products, is supplying all of the CBD isolate and oils being used for research in this study. Consumers who purchase Extract Labs products on the company’s website have the opportunity to donate towards the costs of funding the CSU study.

“While this research is in very early stages, we look forward to learning more about the potential impact that CBD has on canine glioma cells,” said Stephanie McGrath, a neurologist at CSU’s veterinary teaching hospital. McGrath is teaming up with Dan Gustafson, professor of pharmacology and biomedical engineering, on this study.

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Sure Petcare Wins Award at Consumer Electronics Show

It is an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

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(PRESS RELEASE) Sure Petcare has received a special award at the CES 2020 Innovation Awards competition as an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

A panel of judges found the SUREFEED Microchip Pet Feeder Connect “showcased innovative features that scored above the category threshold for design, engineering and innovation.” The product will be one of many cutting-edge products on display from Sure Petcare at the main CES event and CES Unveiled in Las Vegas in January.

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Managing Director of Sure Petcare David Hallas said, “It’s extremely rewarding for the company to have been selected as an honoree in the CES 2020 Innovation Awards competition. With pets increasingly becoming an extension of the family, our products are giving owners unprecedented insights into their pets’ lives. Our technology can help spot shifts in behavior and activity over time, which may signal changes in a pet’s health and well-being.

“CES is widely regarded as one of the most important and influential technology events and we’re looking forward to demonstrating our eco-system of smart products, which have firmly cemented our position as a leading pet technology company globally,” he said.

Sure Petcare will feature its latest pet technology products at its booth, with specialists on hand to demonstrate their features and benefits. ANIMO, the dog behavior and activity tracker, learns and interprets the unique behavior and activity patterns of dogs from sleeping and scratching to barking and more. Owners can follow their pet’s progress and set goals through the associated app, giving them a greater understanding of their pet’s health and well-being.

The company also will demonstrate its SUREFEED Microchip Pet Feeder Connect, a connected feeder that helps prevent pets stealing food from co-habiting pet’s bowls, while also recording the time and weight of food eaten. This information creates a detailed understanding of a pet’s feeding patterns through the SURE PETCARE app, giving owners the opportunity to spot potential health issues if there are changes in their feeding habits.

Sure Petcare will be at CES Unveiled on Jan. 6. The main CES event will be held Jan. 7-10 at the Las Vegas Convention Center.

surepetcare.com

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Kate Julian Joins OffLeash as Senior Director of Client Services

She has nearly 20 years of marketing and advertising experience across multiple industries and verticals.

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Kate Julian

(PRESS RELEASE) OffLeash, abranding and marketing agency dedicated to the pet industry, has added Kate Julian to its growing team of veteran brand builders, strategists and creatives.

As the new senior director of client services, Kate will ensure that every client has the best experience with the highest possible return on their branding and marketing investment. She will work closely with clients from discovery to delivery to align expectations so they receive the right services within a carefully managed budget.

“Kate knows how to set a smart and strategic course for a company’s growth,” said Sarah Julian, owner of OffLeash. “She has years of success with meeting clients where they are, setting a strategy that achieves their goals, staffing the project and seeing it through to completion. She’s exactly who we need so we can continue to be the best in this industry and offer clients the expertise they have come to expect.”

With nearly 20 years of marketing and advertising experience across multiple industries and verticals, Kate has extensive experience in stewarding successful brands and client relationships. Prior to joining OffLeash, she built and led client services teams for agencies such as SE2 and Location3 Digital Marketing. Her experience includes a range of branding and integrated marketing projects with both online and offline strategies.

“A growth industry, such as pet, is the right place to apply all I’ve learned,” Kate said Kate. “My work spans a number of industries, but the common thread is connecting people to what matters to them the most. OffLeash is making a significant impact in the pet industry, and I cannot wait to be part of its success.”

With Kate leading the client services team, OffLeash looks forward to giving clients a strategic marketing partner so they can focus on doing what they love — creating new products and services for pets.

offleashcom.com

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