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Health Extension Adds Grain-Free Buffalo Treat

Addition to Heart Shaped Treat product line provides lean protein and red-meat flavor dogs love.

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(PRESS RELEASE) DEER PARK, NY – Independent pet retailers have a new grain-free treat option to offer their canine customers: Health Extension Crunchy Heart Shaped Treats with buffalo.

Health Extension Pet Care recently added the buffalo treats to its popular Crunchy Heart Shaped Treat line. Made with farm-raised water buffalo as the number-one ingredient, the new treats will provide dogs with a healthy, savory, highly digestible snack.

Like all Health Extension products—including the original Crunchy Heart Shaped Treat, with chicken and brown rice—the buffalo treats contain no wheat, corn, soy, GMO ingredients or artificial preservatives. The packaging of Heart Shaped Treats reflects the newly updated design of all Health Extension food lines, featuring vibrant colors and an engaging outdoor scene with a pet.

Made in America, the buffalo treats come in two sizes: small for dogs up to 20lbs and large for dogs 20lbs and up. The suggested retail price for the 12oz bag is $6.99.

“We’re excited to launch these treats in a manner that reflects the well-known quality of our product line,” comments Brad Gruber, president of Health Extension. “Our new grain-free treats are high in protein and extremely flavorful. Pets and pet parents will be sure to love them!”

Retailers who wish to carry the treats may contact their Health Extension distributor or call Health Extension directly at 800-992-9738.

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Press Releases

Emerald Pet Releases Wholly Fish! Treats

It’s free of chicken and poultry.

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(PRESS RELEASE) Wholly Fish! Chicken-Free Feline Treats and Wholly Fish! Chicken-Free + Digestive Health Treats are made using only real salmon or tuna and natural poultry-free ingredients. Crafted specifically to be free of chicken and poultry for those cats looking for a pure, premium crunchy fish option. The first ingredient is real salmon or real tuna with no fish meal. Available in limited ingredient recipes in Salmon or Tuna, and also available in our unique Feline Wholly Fish! + Digestive Health which contain natural ginger root and turmeric to help support digestion and reduce inflammation. Treats contain only one calorie each, are made in the USA and are grain-, gluten-, soy- and dairy-free.

emeraldpet.com

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Chase ‘N Chomp Amazing Squeaker Ball in Pet Life Today

It’s a ball inside of a ball!

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(PRESS RELEASE) HALETHORPE, MD – Caitec (www.caitec.com) announced its Chase ‘N Chomp Amazing Squeaker Ball was featured in Pet Life Today’s, “Best Dog Balls”. Pet Life Today is a free resource offering expert information on pets in areas of pet care, tips and pet product buying advice. The Chase ‘N Chomp Amazing Squeaker Ball product features that stood out to Pet Life Today’s reviewers are the, “Revolutionary squeaker that makes fun sounds, its float-ability and its soft, durable material that’s safe for pets.” The product also has a very unique feature – it is actually a ball inside of a ball! Since a dog can also see the inner ball it helps with continuous engagement.

“We appreciate the recognition from Pet Life Today,” said Terry Gao, Caitec’s president. “The Amazing Squeaker Ball has been an ‘amazing’ seller since its debut and it is a true innovation in the dog toy category.”

To experience the Amazing Squeaker Ball for yourself, please visit Caitec (booth #2835) at Global Pet Expo.

Please visit here to see the official Amazing Squeaker Ball listing.

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Hound & Gatos Pet Food Packaging Refreshed

It’s designed to grab pet parents’ attention.

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(PRESS RELEASE) ST. FRANCIS, WI – Gott Pet Products announces a fresh look for its recently acquired Hound & Gatos dog and cat food line. According to Patrick McGarry, general manager, the bold new logo is appropriate for a strong, dependable brand. The latest can labels, which are designed in warm colors to catch consumers’ eyes and feature pets with real pieces of grilled meat, poultry and fish, “are meant to convey the carnivorous instincts of dogs and cats, as these ancestral formulations recreate a Paleolithic diet for them to enjoy.”

Animal protein-focused nutrition is a claim Hound & Gatos is qualified to make, since all of its 24 canned recipes are formulated with 98% real meat, plus a precisely balanced vitamin-mineral mix. The result is an entirely grain-free line of premium natural foods that can be served as a complete meal or mixed with kibble to enhance flavor and nutrition.

McGarry is confident the updated Hound & Gatos packaging is on-target for a new generation of shoppers, while still catering to the brand’s current loyal customers, and that it will be impactful on retail shelves, because it was optimized with collective feedback from several professionally conducted consumer focus groups. He wanted to reassure retailers and pet owners that despite the package revamp, “no changes have been made to these premium formulas. These remain the same great-tasting recipes that have been pleasing pets for several years.”

The new packaging will be available to retailers and distributors this spring. To learn more about Hound & Gatos, please visit www.houndgatos.com or email info@houndgatos.com

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