Do You Or Don't You

Hear This! More Than Three-Quarters of Pet Pros Play Music in Their Businesses

Published

6 years ago

January 15, 2018

PETS+ Staff PETS+ February 2018 Issue

THIS MONTH’S QUESTION: DO YOU PLAY MUSIC IN YOUR BUSINESS?

77%: Yes

We recently switched from XM to Cloud Cover music service, which allows us to create a somewhat customized playlist. — Kate Lindburg, Animal Crackers Pet Supply, Corvallis, OR
Pandora on our flat-screen TV, and sometimes I will loop dog fashion shows. — Asheley Harris, Bark Fifth Avenue, Atlanta, GA
Custom playlist. I want to know exactly what my customers are listening to and I don’t want any commercials. — Joyce Connelley, Marshall Grain Co. Grapevine, TX
I wish we had a service! I use my own custom playlist — iPhone to Bluetooth. Total hassle! — Trace Menchaca, Flying M Feed Co. Houston, TX
We play the local radio station because our advertisement plays on it. We love hearing it, and our customers do too! — Bonnie Bitondo, Maxwell & Molly’s Closet, Newton, NJ
We let our staff choose the music from a selection of Sirius/ XM stations, which are all commercial-free. All the music is always upbeat and matches our vibe. Make sure to use an approved music service or you could be paying lots of money in fines! — Keith Miller, Bubbly Paws, Minneapolis, MN
As of right now, I just use a CD player. Soon I would like to use a music service like Pandora but our internet is currently poor. — Whitney Zoeller, Zoeller Pet Boarding, Golden Valley, ND
At our beach location, we purchased a Sonos system, and for our main store, we use a Bluetooth speaker. We use a mixture of Pandora, IHeart radio, Spotify and other options that Sonos offers. — Matthew Mooreefield, Yarn & Bone Pet Supply, Camden, DE
We play Pandora and let our employees pick from a long list of approved stations for the day. — Ren Douthit, Dee-O-Gee, Bozeman, MT
I have Sirius/XM. I have speakers around the store. I play different stations from what’s popular today to the ’70s. — Jan A. Hopper, Living Pawsitively, Lafayette, NJ

23%: No

We play movies like Pet Fooled. Checking out takes a few minutes as we sell a lot of bulk cookies that require our customers to wait a few minutes while we bag cookies and check them out. It gives them something educational to watch while they wait. — Nancy Guinn, Dog Krazy, Fredericksburg , VA
The way our store is set up, it is difficult to hear customers so I think music would make that worse. — Amanda Smith, Play Dog Play, Burlington, VT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.