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Help Young Shoppers Build Dream Habitats for Their Reptiles

Millennial and Gen-Z shoppers are now looking to buy and design their first reptile habitats.

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A NEW STUDY FROM PACKAGED FACTS says millennial and Gen Z pet owners share spaces with hamsters, dogs and bearded dragons and would rather live with a wild menagerie at home than be a cat or dog person. They also represent a growing group of reptile owners looking to buy and design their first habitats. Show them desert and rainforest options, lounging branches and filters in disguise.

Lodge

It’s easy to spot millennial and Gen Z reptile owners: They’re just shoppers under 40. When you see them in your store, try to get them hooked on housing upgrades like mossy lodging hides or elaborate setups to save up for. While they’re shopping, ask if they own any other pets — this group is more likely to own birds, fish, rabbits and hamsters, too.

Paludarium/Terrarium
Exo Terra (Hagen)

KEY FEATURES: A tiny playground that features wet and dry areas for turtles, fish and lizards.

SALES TIP: Mix multiple pets in just 1 square foot of surface area.

usa.hagen.com, (800) 225-2700

$154.99

Paludarium
ZooMed

KEY FEATURES: Water below and a green canopy above, this nano-aquarium is blended with a terrarium so reptiles, fish and plants can live in harmony.

SALES TIP: Add a paludarium stand to maximize the distance lizards and snakes can roam.

zoomed.com, (888) 496-6633

Price on request.

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Sapa Corner Hide
Galapagos

KEY FEATURES: A mossy hideaway with multiple openings and a clever design that allows for an undisturbed viewing window when it’s placed correctly.

SALES TIP: Mist the moss, it’s an easy way to bump up humidity in the tank.

galapagosreptilegear.com,
(805) 450-6115

$19.99

Relax

Gen Z pet owners are more likely to throw a birthday party for a gecko than worry about a tank’s optimal misting point. Keep up the fantasy with accessories that give lizards and turtles extra room to roam and accessories that add rainforest realness to the scene. More-so than millennials, these younger shoppers are likely to toss a gift for their reptiles in the cart.

Zilla Spring Cave
Central Garden & Pet

KEY FEATURES: Geckos and chameleons drink sparkling water from this decorative add-on that mimics live water source.

SALES TIP: This misty mountain acts like an internal rain cloud.

zillarules.com, (888) 255-4527

$69.99

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Suction Cup Mushroom Ledge
Pangea

KEY FEATURES: Realistic and sturdy, this suction-cupped ledge opens up more surface area and the habitat’s vertical space.

SALES TIP: For big and small pets, the mushroom ledge holds any reptile that fits.

pangeareptile.com

$19.99

Exotic Environments Ancient Column Ruins
Blue Ribbon Pet Products

KEY FEATURES: This colorful and realistic ornament stands 9 inches high and is part of a larger line of backdrops and accessories.

SALES TIP: Build a scene for your customers to help them imagine what look they can create.

blueribbonpet.com, (631) 864-1555

$19.99

Maintain

Millennials focus on the health of their pets. They want to understand why a shed is sticking or know the exact temperature of a turtle’s warming spot. For shoppers who want products to help them offer the best care, point them to high-tech touches that keep the habitat humming and tools to keep up a clean and healthy home.

Thermostat
Exo Terra (Hagen)

KEY FEATURES: Maintain super-accurate temperatures with this tricked-out digital thermometer that includes a waterproof remote sensor, recessed temperature controls and LED heat indicator.

SALES TIP: Steady as she goes, this control virtually eliminates terrarium temperature swings.

hagen.com, (800) 724-2436

$39.99

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Cold Life Cleaning Kit
Royal Pet

KEY FEATURES: Scoop, scrape, brush and sanitize any habitat with this pack designed for a thorough scrub.

SALES TIP: Study up — the kit includes a cleaning guide that teaches new owners the ropes.

royalpetinc.com, (888) 717-1150

$14.99

Decorative ReptoFilter
Tetrafauna

KEY FEATURES: A filter disguised as a beautiful waterfall for newts, frogs and turtles that fits aquariums up to 55 gallons.

SALES TIP: This smart design cover keeps animals out of the filtration zone and doubles as a basking area.

tetra-fish.com, (800) 322-1266

$34.99

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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FEATURED VIDEO

JIM ACKERMAN

Digital Marketing Is Great, but It Can’t Solve All Your Problems

You’ve probably been hearing experts talk about digital marketing as if it would be a panacea for pet-business owners, says marketing specialist Jim Ackerman. But for most owners, it hasn’t worked out that way. In this video, Ackerman explains why digital advertising should be just one arrow in your marketing quiver.

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8 Bird Foods to Attract Multicultural Customers

Multicultural shoppers make big waves in the bird world.

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STOCK UP ON NATURAL bird food blends and treats labeled “Made in the USA,” data from a new report suggests. “Bird Products: U.S. Pet Market Trends and Opportunities” by market research firm Packaged Facts notes trends in bird nutrition are being set by influential Hispanic and Asian customers, who are far more likely to own birds for pets than other companion animals.

Crunch & Fun Parrot Treat

L’Avian Plus

KEY FEATURES: Pistachios, peanuts, raisins, pineapple and pine nuts — this specially formulated bar includes a complex mista of real fruit and nuts.

SALES TIP: First it’s a treat, then it’s a toy: Birds can munch the snack and then play with the rig inside.

lavianplus.com, (800) 543-3308

$23

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Bird Lover’s Blend

Brown’s

KEY FEATURES: Five pounds of nuts, berries and bugs in one colorful package.

SALES TIP: To bring in a backyard bird brigade, this blend attracts colorful songbirds throughout the year.

fmbrown.com, (800) 334-8816

$8.99

Nectar Pods

Exotic Nutrition

KEY FEATURES: A fruit-based jelly treat that comes in three different fruit flavors and with a boost of added calcium. Sell the specially designed Nectar Pods Holder as an easy add-on.

SALES TIP: For homes with multiple types of pets, these nectar pods work for birds, fruit-eating mammals and day geckos.

exoticnutrition.com, (757) 988-0301

$5.99

Sunburst Gourmet Blend

Higgins Premium

KEY FEATURES: This food and treat combo recently rolled out with fresh packaging and features mixed fruits, nuts and legumes fortified with plant-based DHA omega-3 fatty acids.

SALES TIP: It’s all about the optics — Sunburst colors are sourced from seeds, spices and vegetables rather than chemical colors.

higginspremium.com, (800) 878-2666

$12.49

Sizzle N’ Heat

D&D Commodities

KEY FEATURES: For outdoor feeders, this sizzling blend keeps squirrels out of the birds’ way.

SALES TIP: A classic product to introduce to the birdwatchers in your store.

wilddelight.com, (800) 543-3308

$18.99

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Organic Starter Crumbles

MannaPro

KEY FEATURES: Complete nutrition for young and growing birds developed without pesticides, medications or genetically modified ingredients.

SALES TIP: This blend of 19 percent protein and nutrients is an ideal start for young flocks of chicks.

mannapro.com, (800) 690-9908

$35

Parrot Food Pellets

Top’s Parrot Food

KEY FEATURES: These cold-pressed pellets keep natural nutrition intact and are naturally preserved with rosemary, rose hips, lemon and orange peel.

SALES TIP: Hype the ingredient label here: non-GMO, USDA organic certified and made in the USA.

topsparrotfood.com, (503) 286-1198

$5.26

Mealworms

Timberline

KEY FEATURES: Protein-packed mealworms are available in five sizes to fit the bill for birds that prefer a little wiggle in their meals.

SALES TIP: Timberline offers a strategic merchandising program for retailers to keep live food fresh and bring in repeat business.

timberlinefresh.com, (800) 423-2248

$1.99

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9 Items to Help Dogs Take on Mud Season

Use mud season to your advantage this year.

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“RASPUTITSA” IS THE WORD used in Eastern Europe, and in Alaska they call it “breakup”: It’s that soggy few weeks of late spring when low-riding Corgis and big-digging Malamutes always come home a muddy mess. This year, push rinse-free formulas for dogs that need regular spot checks and foaming cleansers for head-to-toe freshness.

Natural Shampoo Bar

Wondercide

KEY FEATURES: Freshly ground neem bark works as an exfoliant, getting dirty dogs extra clean and helping to alleviate common skin conditions.

SALES TIP: The bar lasts longer than liquids and prevents fumbling with shampoo bottles.

wondercide.com, (877) 896-7426

$2.49

Squeaky Clean Kit for Pets

Oxyfresh

KEY FEATURES: This cleansing combination pack includes a pH-balanced citrus shampoo and an alcohol-free solution to clean itchy, irritated ears.

SALES TIP: This all-in-one purchase covers dogs from head to tail.

oxyfresh.com, (800) 333-7374

$23.45

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Cape Towel

Tall Tails

KEY FEATURES: This towel has a collar with Velcro fastener plus two hand pockets for more control when drying.

SALES TIP: Super soaker — this terry fiber towel is 50 percent more absorbent than cotton.

talltailsdog.com, (937) 222-2132

$19.99

Oatmeal Honey Shampoo

Petology

KEY FEATURES: Ultra-fine colloidal oatmeal combines with honey extract to calm irritated skin while providing superior moisture, luster and shine.

SALES TIP: A long-lasting lather with long-lasting effects, and the creamy vanilla and honey keeps fur smelling good for days.

petology.net, (386) 672-1872

$14.99

Shed Control Shampoo

Pura Naturals Pet

KEY FEATURES: Sweet orange, coconut oil and omega-3 fatty acids moisturize and improve skin, and freshen coats.

SALES TIP: Reduce shedding, dander and allergens with this wash, and add on the sister Shed Control conditioner for shine.

puranaturalspet.com, (844) 698-4367

$15.99

2 in 1 Shampoo & Conditioner

Dr. Sniff

KEY FEATURES: A wash-and-go shampoo and conditioner naturally rinses unwanted odors and grime, leaving a subtle fragrance behind.

SALES TIP: The bottle has an easy pump top, and the two-in-1 formula means baths take half the time.

drsniff.com, (561) 901-5341

$7.49

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Oatmeal Waterless Foam Shampoo

John Paul Pet

KEY FEATURES: The special formula helps water grab the oil and dirt so they can be brushed out of the coat without rinsing.

SALES TIP: Sell it for senior pets struggling to get into the tub, and for spot cleaning dogs that love rolling in goose poop.

johnpaulpet.com, wholesalepet.com

$11.95

Flea and Tick Body Wash and Leave-In Treatment

Spina Organics

KEY FEATURES: Repel fleas and ticks with cedarwood and sandalwood in this organic shampoo and leave-in treatment combo.

SALES TIP: Straight A: anti-inflammatory, antispasmodic and antifungal.

spinaorganics.com, (310) 713-3223

$24 body wash; $16 leave-in

Conditioning Tea Tree Oil Shampoo

Healers Petcare

KEY FEATURES: A highly concentrated formula using all-natural ingredients like tea tree oils and designed to help with a variety of skin conditions. It works for all animals.

SALES TIP: Great testimonials — this shampoo has been used throughout the veterinary market for years; now it’s in the retail space.

healerspetcare.com, (800) 924-7036

$12.99

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8 Toppers to Lure Cats and Dogs to Their Bowls

They are more than just a treat.

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PET OWNERS ARE COMING around to seeing food toppers as more than just a treat. For cats and dogs who are picky eaters or suffer from food allergies, toppers can provide an extra boost of nutrition and hydration, making them an important addition to the pet lover’s pantry.

Organic Bone Broth

Primalvore

KEY FEATURES: Only three ingredients: certified organic bone broth, collagen peptides (for joint health) and organic turmeric. Beef or chicken. 12-ounce pouches, sold in packs of two and six.

SALES TIP: For customers looking for more organic options, paired with clean ingredients.

primalvore.com, (800) 987-0544

$19.99 for 2

Tiki Cat Dash Tuna Flakes

Tiki Pets

KEY FEATURES: Only one ingredient: wild-caught bonito tuna. Naturally smoked and flaked for easy sprinkling over wet or dry food. 1.5-ounce bags, also available in mackerel flavor.

SALES TIP: Tuna is packed with protein (86 percent to be exact), satisfying kitty’s carnivorous nature.

tikipets.com, (866) 821-8562

$9.99

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Pour Overs

The Honest Kitchen

KEY FEATURES: Limited-ingredient wet toppers in three types: Bone Broth Stew, Pumpkin Stew and Superfood Stew, with three flavors in each grouping. 5.5-ounce TetraPak, sold in packs of three and 12.

SALES TIP: With nine slow-cooked flavors, there’s something for all palates.

thehonestkitchen.com, (866) 437-9729

$6.99 for 3

PureBites Mixers for Cats

Pure Treats

KEY FEATURES: Just the basics: pure meat, packed in water for extra hydration, to be served as a wet topper or meal mixer. Five chicken and seafood flavors. 1.76-ounce trays.

SALES TIP: Just one or two ingredients per variety, appealing to clean-eating enthusiasts.

purebites.com, (888) 388-7873

$1.79

Beef Bone Broth with Turmeric

Solid Gold

KEY FEATURES: Made from human-grade ingredients: beef bone broth, carrot, sweet potato, apple, sesame seed oil, turmeric. 8-ounce pouches. Serve as a topper or add to water.

SALES TIP: Super-spice turmeric is prized for anti-inflammatory properties, making this good for aging dogs.

solidgoldpet.com, (800) 364-4863

$3.99

Fetch Fuel Active

Presidio

KEY FEATURES: Blend of glucosamine, omega-rich oils, antioxidants, vitamins and minerals that promote joint health and healthy skin and coat. 12.5-ounce pouches contain 25 servings. Part of a line of three formulas.

SALES TIP: Easy way for pet parents to sneak in some extra vitamins.

presidiopet.com, (888) 859-4280

$24.99

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SuperGravy

Clear Conscience Pet

KEY FEATURES: Just add water to the powdered mix. Barkinara red and Arfredo creamy white join the original brown. 4.5-ounce pouches come with a scoop to make 30 gravy servings.

SALES TIP: Hanging displays available, for squeezing more products into your food aisles.

clearconsciencepet.com, (239) 984-2705

$15.95

Smiling Dog Bone Broth

Herbsmith

KEY FEATURES: Bone Broth Kibble Seasonings contain only freeze-dried meat and bone broth, using USDA-certified sourced ingredients. Chicken (3.5-ounce) and beef (3.35-ounce).

SALES TIP: Serve wet or dry to appeal to picky pups. Cat approved, too.

herbsmithinc.com, (800) 624-6429

$9.49

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