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Help Young Shoppers Build Dream Habitats for Their Reptiles

Millennial and Gen-Z shoppers are now looking to buy and design their first reptile habitats.

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A NEW STUDY FROM PACKAGED FACTS says millennial and Gen Z pet owners share spaces with hamsters, dogs and bearded dragons and would rather live with a wild menagerie at home than be a cat or dog person. They also represent a growing group of reptile owners looking to buy and design their first habitats. Show them desert and rainforest options, lounging branches and filters in disguise.

Lodge

It’s easy to spot millennial and Gen Z reptile owners: They’re just shoppers under 40. When you see them in your store, try to get them hooked on housing upgrades like mossy lodging hides or elaborate setups to save up for. While they’re shopping, ask if they own any other pets — this group is more likely to own birds, fish, rabbits and hamsters, too.

Paludarium/Terrarium
Exo Terra (Hagen)

KEY FEATURES: A tiny playground that features wet and dry areas for turtles, fish and lizards.

SALES TIP: Mix multiple pets in just 1 square foot of surface area.

usa.hagen.com, (800) 225-2700

$154.99

Paludarium
ZooMed

KEY FEATURES: Water below and a green canopy above, this nano-aquarium is blended with a terrarium so reptiles, fish and plants can live in harmony.

SALES TIP: Add a paludarium stand to maximize the distance lizards and snakes can roam.

zoomed.com, (888) 496-6633

Price on request.

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Sapa Corner Hide
Galapagos

KEY FEATURES: A mossy hideaway with multiple openings and a clever design that allows for an undisturbed viewing window when it’s placed correctly.

SALES TIP: Mist the moss, it’s an easy way to bump up humidity in the tank.

galapagosreptilegear.com,
(805) 450-6115

$19.99

Relax

Gen Z pet owners are more likely to throw a birthday party for a gecko than worry about a tank’s optimal misting point. Keep up the fantasy with accessories that give lizards and turtles extra room to roam and accessories that add rainforest realness to the scene. More-so than millennials, these younger shoppers are likely to toss a gift for their reptiles in the cart.

Zilla Spring Cave
Central Garden & Pet

KEY FEATURES: Geckos and chameleons drink sparkling water from this decorative add-on that mimics live water source.

SALES TIP: This misty mountain acts like an internal rain cloud.

zillarules.com, (888) 255-4527

$69.99

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Suction Cup Mushroom Ledge
Pangea

KEY FEATURES: Realistic and sturdy, this suction-cupped ledge opens up more surface area and the habitat’s vertical space.

SALES TIP: For big and small pets, the mushroom ledge holds any reptile that fits.

pangeareptile.com

$19.99

Exotic Environments Ancient Column Ruins
Blue Ribbon Pet Products

KEY FEATURES: This colorful and realistic ornament stands 9 inches high and is part of a larger line of backdrops and accessories.

SALES TIP: Build a scene for your customers to help them imagine what look they can create.

blueribbonpet.com, (631) 864-1555

$19.99

Maintain

Millennials focus on the health of their pets. They want to understand why a shed is sticking or know the exact temperature of a turtle’s warming spot. For shoppers who want products to help them offer the best care, point them to high-tech touches that keep the habitat humming and tools to keep up a clean and healthy home.

Thermostat
Exo Terra (Hagen)

KEY FEATURES: Maintain super-accurate temperatures with this tricked-out digital thermometer that includes a waterproof remote sensor, recessed temperature controls and LED heat indicator.

SALES TIP: Steady as she goes, this control virtually eliminates terrarium temperature swings.

hagen.com, (800) 724-2436

$39.99

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Cold Life Cleaning Kit
Royal Pet

KEY FEATURES: Scoop, scrape, brush and sanitize any habitat with this pack designed for a thorough scrub.

SALES TIP: Study up — the kit includes a cleaning guide that teaches new owners the ropes.

royalpetinc.com, (888) 717-1150

$14.99

Decorative ReptoFilter
Tetrafauna

KEY FEATURES: A filter disguised as a beautiful waterfall for newts, frogs and turtles that fits aquariums up to 55 gallons.

SALES TIP: This smart design cover keeps animals out of the filtration zone and doubles as a basking area.

tetra-fish.com, (800) 322-1266

$34.99

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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Products

8 Styles in Dogwear — From Buzz Lightyear to a Cozy Sweater

Know what to stock and make them available.

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THE NATIONAL RETAIL Federation confirms the trend: More than 31 million Americans have an itch to dress up their pets for Halloween — and that’s just one day of the year! When you’re stocking dog clothing, look for daily wear and special event clothes, plus lots of sizes so there’s something for everyone.

Wonderful Coat

Parisian Pet

KEY FEATURES: The modern design features a faux-fur trim on bright red and light gray tones — a striking contrast to make the coat truly stand out.

SALES TIP: Pretty and practical, this coat is both a fashion statement and cozy.

parisianpet.com, (305) 463-7151

$29.99

Fashion Pet Plaid Reversible Coat

Ethical Products

KEY FEATURES: This machine-washable coat features imitation tortoise shell toggle buttons and a hook-and-loop fastener belly band.

SALES TIP: It’s a BOGO — this navy plaid fleece reverses to an all-black version.

ethicalpet.com, (800) 223-7768

$39.59

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Long Sleeve Tees

Paco & Lucia

KEY FEATURES: Peruvian pima cotton T-shirts made of expensive fabric and thoughtful details like contrast stitching.

SALES TIP: Crossover artists: These precious pieces are made by seamstresses experienced in making luxury baby clothes.

pacoandlucia.com, (917) 447-4313

$39

Cookie Monster Costume

Pet Krewe

KEY FEATURES: A plush, bright blue costume of Sesame Street’s foremost food reviewer. It’s easy to get on and off, and good for pets who don’t really like dressing up.

SALES TIP: An Instagram-able “walking costume” where the dog looks like he’s carrying cookies.

petkrewe.com, (504) 458-8911

$24.99

Buzz Lightyear

Rubie’s Costume Company

KEY FEATURES: This officially licensed Buzz Lightyear costume shines with light-up wings, an easy to adjust chest piece and a flexible doggie helmet.

SALES TIP: Stock up for June 21, when the highly anticipated TOY STORY 4 hits big screens.

rubies.com, (516) 326-1500

$24.99

The Bood & The Snood

Ruffina NYC

KEY FEATURES: The Bood is a pullover coat for the body, cut in different styles for male and female dogs, and the Snood is a button-on scarf to keep everybody’s neck warm.

SALES TIP: A two-piece for pets — sell them as a set or mix and match complementary color combinations.

ruuffina.nyc, (917) 499-7888

bood-$40; Snood-$25

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Stumptown Jacket

Ruffwear

KEY FEATURES: A fashionable quilted coat with side-release buckles, reflective trim and a leash portal so it can be worn over a harness.

SALES TIP: An insulated jacket that provides cozy warmth for pups who like cold-weather adventures.

ruffwear.com, (888) 783-3932

$64.95

Jackson Elk Sweater

PetRageous

KEY FEATURES: A light gray sweater accented with a darker gray collar and trim, and set off by the main feature, an elk head silhouette.

SALES TIP: This woodsy design looks high-end but it’s made of wash-and-go material.

petrageousdesigns.com, (800) 893-9893

$17.99

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Fix Up Your Reptile’s Digs with These 8 Products

Set the right scene — and provide comfortable digs — for your reptile friends.

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IN REPTILE HABITATS, pet owners get to use their imaginations. Building micro-studies of rainforests and river bottoms lets people design imaginary ecosystems and innovative environments. Stock up on reptile habitats and accessories designed to keep the dream alive. If you’re building a fantasy rainforest, why spoil it with a metal bowl?

Rainforest Terrarium

Exo Terra / Hagen

KEY FEATURES: An extra-tall glass terrarium with secure, swinging front doors and a fully ventilated top.

SALES TIP: Ideal for tree-dwellers — think boas, tree frogs and leaf-tailed geckos.

exo-terra.com, (800) 724-2436

$159.99

Flexible Climbing Vine

Penn-Plax

KEY FEATURES: A 5-foot stretch of flexible, bendable climbing vine can be used to fill in the gaps between plants and substrate.

SALES TIP: Keep things interesting — this natural-looking climber vine can be bent to create hiding spots and climbing areas.

penn-plax.com, (866) 625-2385

$6

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Bamboo Hide

Galapagos

KEY FEATURES: This 18-inch habitat hideaway is made of real, natural bamboo. When it’s filled with moist moss, the water is slowly released to boost humidity levels in a terrarium.

SALES TIP: Doubles as a tool for egg incubation, tarantula hide and even growing live plants.

galapagosreptilegear.com, (805) 450-6115

$19.99

ReptoHeat

Tetrafauna

KEY FEATURES: A dual temperature basking heater is designed with a microcomputer inside to control basking temperature with accuracy.

SALES TIP: Power up and save, as it’s the most efficient source of basking heat on the market.

tetra-fish.com, (800) 526-0650

$98.99

Naturalistic Terrarium Tropical Kit

ZooMed

KEY FEATURES: An all-in-one terrarium that’s good for beginners and takes up just a little space at 12 by 12 by 18 inches.

SALES TIP: A starter pack to add a little bit of the jungle to your life: day and nighttime lamps, substrates, moss, plants and a how-to guide.

zoomed.com, (888) 496-6633

$109.99

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Wetlands Bowl

T-Rex

KEY FEATURES: A water bowl that’s truly natural — it’s made from half a coconut. Good for non-sterile environments, and particularly good for dart frog setups.

SALES TIP: A multipurpose accessory, you can recommend it as a water dish or seed it to grow moss and plants.

reptilesupplyco.com, (800) 750-9065

$4.49

Bow Front-Opening Terrarium

Zilla

KEY FEATURES: Bowed front doors give extra dimension to this terrarium, which includes a realistic tree background, removable doors and inserts to maintain humidity.

SALES TIP: The bowed glass lends a new depth to this style of reptile keeping.

zillarules.com, (888) 255-4527

$149.99

Black Terrarium Sand

Reptile Sciences

KEY FEATURES: A rich, 100 percent digestible calcium carbonate that also neutralizes odor.

SALES TIP: Reptile patterns pop on this inky background, and it’s versatile — works for snakes, reptiles, turtles and dragons.

reptilesciences.com, (954) 492-8196

$14.99

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Products

8 Habitats and Accessories for Small Animals

Exciting homes for the little furballs.

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SMALL ANIMAL OWNERS want some excitement in the aisle, so give them style options to browse. Stock high-end cages that blend into the home décor, plus cages that play with colorful designs, design-forward architecture and lighting effects. Set up a display model and fill it with related accessories like colorful habitat fillers and hides within the larger space, and point out hidden surprises like extra deep debris trays.

Care Fresh Small Pet Bedding
Healthy Pet

KEY FEATURES: Made from scratch, this ultra-absorbent fluff provides the softest, driest, most comfortable home for small pets.

SALES TIP: Add a cheerful pop of color to any small pet’s home with Tutti Frutti or Blue Paradise options.

healthy-pet.com, (800) 242-2287

$16.99

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Guinea Habitat Plus
MidWest Homes for Pets

KEY FEATURES: In just 15 pounds, this guinea pig cage offers 8 square feet of play space, plus more than a foot of ceiling space.

SALES TIP: Using special lock-in-place ramps, doors and divider panels, customers can customize the space for their pets’ needs.

midwesthomes4pets.com, (800) 428-8560

$61.99

3-Level Hamster Cage
Iris USA

KEY FEATURES: Hamsters get three levels of space in this compact housing unit that features a see-through front and wire sides to keep air flowing.

SALES TIP: ¡Claro! Pet parents will appreciate transparency of this colorful habitat.

irisusainc.com, (800) 320-4747

$54.99

Park Ave Indoor Hutch for Rabbit and Small Animals
New Age Pet

KEY FEATURES: Made with an eco-friendly and durable composite material, this habitat is nontoxic, nonabsorbent and easy to clean.

SALES TIP: A chic look in a snap — this requires no maintenance and can be assembled in minutes.

newagepet.com, (510) 887-5976

$299.99

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Grass Feeder Hut
Prevue Pet Products

KEY FEATURES: A grass and treat holder with ventilated slots and a wide corner entry opening that accommodates most small animals, from rabbits to rats.

SALES TIP: The unvarnished look gives a shabby chic look to this furniture that encourages playing, hiding, snoozing and nibbling.

prevuepet.com, (312) 243-3624

$29.99

CritterTrail LED Color Changing Habitat
Kaytee

KEY FEATURES: The eye-popping habitat includes a color-changing LED and five color settings: nocturnal red, pink, green, purple and yellow.

SALES TIP: Super fun and super safe, this cage features narrow wire spacing and side lock latches, with secure openings on top and in the front.

kaytee.com, (800) 529-8331

$59.95

Tabby Cat Hamster Hideout
Ware Pet Products

KEY FEATURES: The Tabby Cat Hamster Hideout from is a little nook of a getaway for small animals, easy to wipe down and keep clean.

SALES TIP: A versatile piece, you can keep it inside a cage as a play place, or use it for outside the cage activities.

warepet.com, (602) 257-8803

$8.99

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Living World Deluxe Habitat
Hagen

KEY FEATURES: Elegantly styled with an arcing red wire top, this hybrid cage has an upper wire frame and a plastic bottom base, with interior hiding spots for rabbits, guinea pigs and chinchillas.

SALES TIP: Get that quality time in: This habitat features a balcony where pets and people can play around.

hagen.com, (800) 554-2436

$99.99

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